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Redressing the UK’s artistic industries’ London-centricity

Redressing the UK’s artistic industries’ London-centricity

Creativity is thriving across the UK – not just in London. So why aren’t design students hearing about it? Since we’ve all adapted to pandemic-enforced remote working, the outdated idea that a studio’s credibility is tied to its bricks and mortar or big-city location seems to finally be on the wane.  And while the UK’s […]



SK-II groups up with the Andy Warhol Basis on vibrant new packaging

SK-II groups up with the Andy Warhol Basis on vibrant new packaging

SK-II’s approach to beauty is anything but boring. As CR explored in a profile of the Japanese-born skincare range, it is eschewing beauty brand clichés in favour of playful campaign visuals and unconventional celeb ambassadors such as James Corden. In a fiercely competitive market, packaging can also make an enormous difference, something which SK-II is […]



On the bizarre pleasure of newsletters

On the bizarre pleasure of newsletters

Our design correspondent expounds on the pleasures of the quirky email newsletters that offer intriguing and often unexpected insights into the creative mind Illustration: Daniel Benneworth-Gray How many newsletters are you subscribed to? My answer would be too many … and not enough. Is it possible to be addicted to emails? Not the corporate hard-sell […]



What promoting continues to be getting flawed about casting

What promoting continues to be getting flawed about casting

We speak to Mother ad agency and Road Casting about the dos and don’ts of casting ads – from opening up the process to more diverse talent to recognising the need for nuanced storytelling Casting can often be the thing that makes or breaks a campaign. Get it right, and a character’s story will resonate […]



Chief’s Information to Change: What You Must Know and Do

Chief’s Information to Change: What You Must Know and Do

Every leader will at some point be responsible for leading their organization through change. And when that happens, it’s not uncommon to discover that the experience is far from business as usual. Leading change requires different mindsets, skills and techniques than many leaders practice regularly. Responsibilities like managing budgets, milestones and metrics are only part […]



This hypnotic movie pageant quick is an encyclopedia of cinema historical past

This hypnotic movie pageant quick is an encyclopedia of cinema historical past

The promo for this year’s edition of Sweden’s Göteborg Film Festival stands out for a couple of reasons: one being the festival’s historic predilection for stunts. This year, it’s planning to hypnotise its entire audience, while previous editions have seen a viewer spend a week alone in a lighthouse watching back-to-back films and people watching […]



New photograph guide explores one in every of Britain’s most well-known ‘alien abductions’

New photograph guide explores one in every of Britain’s most well-known ‘alien abductions’

Dubbed ‘Britain’s answer to Roswell’, the Pennines-based market town of Todmorden has become both the spiritual home and physical meeting place for Britain’s ‘ufoists’. Drawn in by Todmorden’s well-above-average incidences of reported UFO sightings and unexplained events that many chalk up to meddlings from extraterrestrial life, these enthusiasts find much to pore over in the […]



The Method to Inmost Cave: The best way to Write This Scene within the Hero’s Journey

The Method to Inmost Cave: The best way to Write This Scene within the Hero’s Journey

Every great heroic story has that moment. It’s the deep breath before the plunge. The quiet before the calamity. If you’re writing a Hero’s Journey story, you’ll want to include this moment, too: the Approach and Ordeal. Or, the Approach to the Inmost Cave. The Approach and Ordeal are essential moments you need to plan […]



New kind tendencies to look out for in 2022

New kind tendencies to look out for in 2022

“Do you remember in 2018 there was that tweet where someone put together an image of all the fashion brands that had abandoned their historical typeface?” asks Tom Foley, creative type director at Monotype. “I think that was the pinnacle of the sans-serif thing and everything started to change after that.” Straight and narrow sans-serif […]



Aude Bertrand on why “copying” is nothing to be ashamed of

Aude Bertrand on why “copying” is nothing to be ashamed of

Aude Bertrand ascribes the narrative quality of her illustrations to her love of cinema. Based in Montpellier in France, the creative graduated in film before she even started studying illustration, but like most in her profession, she tells us she’s “been drawing since I was a kid … I’ve always done artistic activities for fun, whether […]