The rise of the social media influencer has seen the phenomenon branch into previously unimaginable areas in recent years, and we’ve slowly but surely grown accustomed to it. It’s unlikely many of us would have predicted the emergence of a nuclear energy influencer, yet that’s exactly what Isabelle Boemeke, AKA Isodope, is. As well as […]

Whether leaving for vacation or a job in a new city, departures can be stressful, exciting, and full of conflict. Use this prompt to reimagine a departure today in your writing time.  I’ve been working on crafting more emotional scenes, and in reviewing some old journals, I stumbled upon an entry about the ways we’re […]

You’ve established your initial web presence and have an SEO strategy in place. There’s some steady traffic, and you’re even picking up some leads. Your job’s done, right? Not quite. You see, it’s not that simple. Effective SEO is an ongoing process that takes consistent work. Even if you’ve hit your key milestones and you’re […]

Design agency DNCO discusses the role of place, design, brand, and community in the metaverse – and crucially, tries to define what it actually is For all its ubiquity as a buzzword, ‘the metaverse’ is still often used as a term that refers to something entirely in the future – a Zuckerberg-fronted, avatar-populated, dystopian space […]

Directed by Megaforce, the fashion house’s new campaign film, Night Creatures, brings three dancers together with a mysterious, leggy companion Burberry’s new film opens with three people travelling home after dark, engaged in a discussion about a sci-fi movie. When their bus is intercepted, genre conventions would tell you that the sci-fi scene is about […]

If you’re a local business that wants nearby customers to find you, then you know local SEO and Google Business Profile is where it’s at. Combined with tools like featured snippets, these are essential to getting your content in front of local customers. As a small business owner, you also understand that good reviews are […]

It goes without saying that we are living through complex political times. With division rife across the political spectrum, and voters often turned off by infighting and game-playing, the role of communication and design for politicians is more important than ever. So for the latest episode of Creativity Sucks!, CR’s new podcast which looks at […]

How do good stories end? In tragedy or triumph? With a wedding or a funeral? That is the question of the denouement, a literary term that means more than just “the end.” This article is all about denouement. In it, we will talk about the origin and definition of the literary term, give examples, and […]

There has been a huge cultural shift in the way we view the great outdoors in recent years, particularly in the wake of the pandemic and our increased desire to spend time in nature for both our physical and mental health. Couple that with technical outdoor retailers’ newfound appeal to style-conscious consumers (see the North […]

It’s been almost two years since the collapse of Philip Green’s Arcadia retail empire saw the demise of one of the British high street’s most iconic brands. Once a fashion mecca for teens and 20-somethings, when Topshop eventually went into administration in 2020 it couldn’t have been further from its heyday of Kate Moss collabs […]