Tony Barry directs the films, which show a montage of stunning photographs that highlight the greatest challenges facing our planet Oliver created the campaign to mark a major milestone for the British newspaper founded in 1821. Each film is devoted to a different theme, all tied to the Guardian's editorial mission. The environment studies the […]

If you are interested in business and marketing, at some point you will learn the importance of a unique selling proposition. Entrepreneur.com's encyclopedia defines a USP as follows: The factor or consideration that a seller cites as the reason that a product or service is different from the competition and is better. But what does […]

Ekin Balcıoğlu grew up in Izmir, Turkey and was surrounded by hammam culture. However, she did not bother with the ritual of bathing together until she threw herself to the United States to study fine arts and visual critical studies. "I didn't bathe in the community until I moved to New York and needed a […]

Starting a new paid marketing campaign is not an easy task. There are logistical considerations, financial considerations, audience and duration considerations. Imagine you've decided to start a new Google Ads campaign. You have a vague idea of ​​how much everything is going to cost and you really want to get started. Before giving the green […]

Hong Kong-based artist Ted Lau made his first trip to Pyongyang and the surrounding countryside in 2019. He grew up with regular headlines about the country's missile tests and wanted to explore the less-reported side of life in North Korea. His Work Will Set You Free The series of images captures the capital's strangely retro-futuristic […]

You have an idea, carried out your research and maybe even found financing. You're ready to start a business – but how do you get people to your website or business? Pay per click ads (PPC) are one of the most effective ways to grow your new business. Unlike brand building, content marketing, and social […]

"Unboring the future". Any idea what that means? No, neither do I, but it's the line Peugeot chose that will convince us to stand behind the latest brand update. Car advertising, rarely a sector that picks up the creative pulse, has become a confusing, charisma-free vacuum. Which is strange since the industry is at the […]

A well-designed landing page can significantly increase conversions for your PPC or email marketing campaigns. Instead of directing visitors from these sources to your general website (where they may have a hard time finding what they're looking for), you can direct them to a specially crafted landing page that will point them in exactly the […]

Welcome to this year's yearbook – our opportunity to look back on a year of creative endeavors. It's always fun to flip through an awards magazine or website to see if your favorite work of the year got on the list and if there is anything exciting and interesting to do in the deluge of […]

While future writers are unlikely to be robots, artificial intelligence (AI) has made it possible for hybrid robot-human systems to create and manipulate content. However, you don't have to worry about your job as a blogger or a writer. AI-generated marketing content still lacks the human touch. We still need writers and marketers to edit […]