Are you making the most out of the data you can get about your website from Google Analytics (GA)? The free tool gives you valuable insights into metrics like conversion rates, traffic sources, engagement, audience demographics, and more. Let’s learn what GA is and how to use it to improve your website’s metrics. What Is […]

A conversion funnel is a visual representation of the stages in a buyer’s journey, from the moment they land on your page until they complete a purchase. How do you create a conversion funnel, though, and how do you get the most from this tool? Let’s take a look.          Should I Use the AIDA Model […]

Soap suds engulf the city in the film – created by Uncommon and directed by Jonathan Alric – which offers a hedonistic portrayal of washing up The advert starts innocently enough, depicting just another day in the Big Apple as it faces a forecast of record-breaking temperatures, and crowds of irate New Yorkers. Things rapidly […]

The ad nods to the array of sporting activities at your fingertips with the help of the Apple Watch’s latest features, but also reminds us of the importance of a bit of relaxation We’ve become well accustomed to sports advertising’s obsession with earnest voiceovers and gripping tales of winning against the odds. More recently however, […]

This is a guest post by author Marcy McKay. Marcy McKay is an award-winning novelist, and her nonfiction stress book hit #1 on Amazon’s Hot New Releases. If you want to learn how to overcome your creative monsters and writer, join her email list. Connect with her on Facebook or Instagram. How do you overcome creative […]

When you’re trying to drive traffic to your website and generate new leads, the goal is to make your content as attractive as possible. After all, with so much competition out there, it’s important you stand out from the crowd and grab someone’s attention right away, right?  The answer’s yes! Just like you spend time […]

Faced with the lifestyle changes wrought by the global pandemic, people far and wide have reckoned with their work/life balance and sought a change of scenery as our homes have transformed into our offices. For many, this has meant moving to more remote spots, yet animator Sim Marriott has taken this thinking to a new […]

People tend to connect with news sources they trust. As an author, you could be that news source. However, building a large following is not easy in a world where so many voices are clamoring for attention. That’s why you need to leverage all resources available for you to stand out from the crowd. One […]

Getting traffic to your site is nice, but there’s not much of a point if those visitors don’t convert. There’s one tactic I use above all others to generate new leads: A lead magnet. They aren’t some newfangled tech trend. They’ve been an essential marketing tool for decades. With lead magnets, you give people something […]

“I think the attraction of illustration is that telling different stories makes you grow and empathise with other realities,” says Barcelona-based illustrator Gastón Mendieta. With an interest in drawing from an early age, after art school Mendieta experimented for a while before he landed on illustration as a career. Since then, he’s been building a […]