Optimizing the conversion rate isn't an easy game, especially when you're the new kid on the block. One of the best ways to improve the CRO is through A / B testing capabilities on your website. The real challenge at CRO is knowing how to start and what to test. This post covers the latter. […]

As you will no doubt be all too aware, the world is not a very fun place right now. But that seems even more of a reason for us to turn our attention to humor and find out what makes us laugh these days and why. The February / March 2021 edition of Creative Review […]

As the competition gets tougher by the day, ecommerce businesses need to pull out all the stops to make sure they keep beating the competition. A simple yet powerful marketing tool that you can use to your advantage is the Google Customer Reviews feature. Research shows that 70 percent of people trust online reviews more […]

Most brands are committed to creating customer experiences that are as simple and smooth as possible. Still, argues Wayne Deakin, ECD, EMEA at Huge, sometimes a little friction is a good thing There is a growing cult in marketing. I'm talking about the cult of brand experiences that are seamless and barrier-free. Brands that do […]

Building a successful startup is difficult. Without access to seed capital, it's even more difficult. However, if you have a great business plan and are able to get your brand going, crowdfunding stocks might be the perfect option for your business. New laws are opening up this crowdfunding option, making it a more viable method […]

Telling stories with a purpose Sometimes executives are so busy getting an audience's attention that they miss the point. For example, a personal anecdote is great, but only if it's related to what you're trying to communicate. In other words, it doesn't matter if your son won the state high school basketball tournament unless his […]

The Holdforheinz.com website was developed for the more patient ketchup aficionado among us and includes a targeted loading process to show that “good things take time”. Readers remembering the glory days of the modem might have assumed painfully slow loads were a thing of the past, but last week Heinz celebrated its 57 strains with […]

"I see it as a visual love letter," says photographer and filmmaker Frankie Perez of his new self-published book. “I wanted to create a work that focused on the street dance culture that I grew up in. As far as I know, there has never been a photo book devoted exclusively to this subject, especially […]

Do you have a favorite cliffhanger? If you publish your texts there for others to read, you also want your readers to turn the pages until the end. Would you like your story to be non-writable but not sure how to do it? It's no secret that the tried and true method of using cliffhanger […]

Disclosure: This content is endorsed by the reader. So if you click on some of our links we may receive a commission. GoDaddy hosts millions of websites around the world as a giant in the hosting and domain name selling game. The long product list has almost everything you need to get a website up […]