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How Elastic created the title sequence for the Final of Us

How Elastic created the title sequence for the Final of Us

As HBO’s TV adaptation of the hugely successful game sweeps across the world, hear how California-based studio Elastic designed the oddly beautiful opening credits Unless you’ve been living under a rock, you’ll have likely noticed the fanfare around HBO’s new series the Last of Us, which barely two weeks into January was already dubbed the […]



Story Arcs: Definitions and Examples of the 6 Shapes of Tales

Story Arcs: Definitions and Examples of the 6 Shapes of Tales

In life, it can feel like things happen randomly, without causation, and with little or no meaning. The human brain, though, needs meaning. We need to understand why things are going badly for us so we can avoid it or why things are going well, so we can do more of whatever’s working. This is […]



The Nationwide Portrait Gallery in London will get a model facelift

The Nationwide Portrait Gallery in London will get a model facelift

The new branding, from Edit Brand Studio and brand strategists Boardroom Consulting, aims to celebrate the National Portrait Gallery’s vast collection, and nod to its heritage, as well as motifs found within its refurbished building. It has launched across the gallery’s digital channels and website, where its exhibition programmes for 2023-4 have been announced. The […]



5 many years of US hip-hop informed in footage

5 many years of US hip-hop informed in footage

A new major exhibition at Fotografiska New York charts the genre’s rise over the last 50 years with portraits of its biggest stars Hip-hop heads rejoice: a new show in New York is bringing together a vast selection of photographs dating from 1972 through to 2022. It’s packed to the rafters with portraits of the […]



Why advert businesses ought to prioritise fame over goal

Why advert businesses ought to prioritise fame over goal

As Forsman & Bodenfors sets up a new in-house team dedicated to the dark art of digital distribution, we discuss why ‘fame’ is returning to adland’s lexicon Purpose is out and fame is in – or so it seems, based on the gradually evolving language of press releases and ad agency ‘about’ pages. After a […]



&Walsh rebrands Lex, a social app for the LGBTQ+ group

&Walsh rebrands Lex, a social app for the LGBTQ+ group

Lex (short for Lexicon) is the text-centred social app that aims to connect queer lovers and friends. Originally an Instagram account called Personals created by Kell Rakowski in 2017, it mimicked old school newspaper personal ads where people detailed their desires and romantic requirements. Around 10,000 personals later, Rakowski launched Lex in 2019 as a […]



Sympathetic Character: 10 Writing Strategies That Make Readers Care

Sympathetic Character: 10 Writing Strategies That Make Readers Care

Recall a time you made an effort to get someone to like you. Did you try to get them to relate to you, or want to spend more time with you? It’s kind of the same way with the main character in your book. Readers finish books when they care about what happens to the […]



How ASICS has embraced its previous to safe its future

How ASICS has embraced its previous to safe its future

In recent years the sports brand has used its founding philosophy as the basis of its marketing campaigns, resulting in authentic, thoughtful and impactful work ASICS’ roots date back to 1949 when Kihachiro Onitsuka, a former military officer, established Onitsuka Co in Kobe, Japan. Onitsuka had a passion for health and fitness and he set […]



Artist Alex Prager has one phrase for us: Run!

Artist Alex Prager has one phrase for us: Run!

Alex Prager’s new exhibition, Part Two: Run, is the concluding chapter of her investigation into social upheaval and humans’ response to it, which began with her exhibition Part One: The Mountain that debuted this time last year. The exhibition’s name stems from its central component – a short film called Run, which is in turn […]



The Spanish Nationwide Publish Workplace is asking you to decelerate

The Spanish Nationwide Publish Workplace is asking you to decelerate

The star of the beautifully shot ad is a white horse, who looks on serenely as a series of humans are shown dashing about, eating on the run, or losing the plot when they can’t get what they want, when they want it. Created by Madrid-based agency Mono, the spot was released towards the end […]