Personal Weblog Networks: A Penalty Ready to Occur?

Personal Weblog Networks: A Penalty Ready to Occur?

Private Blog Networks (PBNs) claim to work because they generate backlinks – and that much is true. What about their other claims, though? We know backlinks work to improve SEO and therefore visibility in the SERPs, but do PBNs work? And if so, do they work well? How do they even work? Well, let’s answer […]



Artist Jet Swan creates uncanny photographs of strangers in new ebook

Artist Jet Swan creates uncanny photographs of strangers in new ebook

All images: Material by Jet Swan, courtesy Loose Joints Yorkshire-born artist Jet Swan works mainly with photography and her work often blurs the lines between documentary photography and classical portraiture. Her debut monograph, Material, published by Loose Joints, gathers together three years’ worth of photographs and portraits of strangers. The book also features a new […]



Hero’s Journey Themes: 5 Important Themes That Will Thrill Your Readers

Hero’s Journey Themes: 5 Important Themes That Will Thrill Your Readers

They say opposites attract. That holds true, even in a Hero’s Journey story. But what are some Heroes’ Themes that your readers might like in your story? How can you apply them? While you may craft opposing characters who find themselves attracted to one another, you would be wise to study these universal relationships—also known […]



three Efficient Retargeting Methods That Truly Work (With Examples)

three Efficient Retargeting Methods That Truly Work (With Examples)

Retargeting is one of the best ways to close sales that didn’t happen. On top of that, retargeting efforts are pretty cheap compared to most types of advertising. How do you do it? What retargeting efforts do you need to try? Here are three examples of retargeting that actually work, how to copy them, and what […]



When to Use E mail (and When To not)

When to Use E mail (and When To not)

Email can be a wonderful tool, if used properly. You likely use email as a communication channel in the workplace even more now that more employees are working remotely, but it’s important to consider its limitations and not overload your employees’ inboxes. Email is typically a form of one-way communication—meaning it does not allow for […]



Channel four covers the UK in truffles to have fun the return of GBBO

Channel four covers the UK in truffles to have fun the return of GBBO

A series of installations, TV ads, and digital cake-inspired weather reports are appearing across the country as our minds turn to baking with the return of the Great British Bake Off The campaign is themed around the tagline ‘Life’s looking sweeter’ and includes the installation of a 78ft high show-stopper bake on Argyle Street in […]



Insurance coverage agency Subsequent employs a solid of pleasant characters in new branding

Insurance coverage agency Subsequent employs a solid of pleasant characters in new branding

The digital-first insurance company wants to motivate small businesses to take the leap to them with the help of uplifting new branding designed by Collins Next’s new branding and tone of voice are designed to steer clear of the clichés surrounding insurance companies, which “are either your overly earnest protectors from doom, or rely on […]



Finest Cloud Net Internet hosting

Finest Cloud Net Internet hosting

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Cloud web hosting is the right choice for websites that really value stability. If one of your products goes viral, you can weather the traffic spike fine without your users going through a sluggish […]



Does the design of on a regular basis supplies deserve extra credit score?

Does the design of on a regular basis supplies deserve extra credit score?

When it comes to getting designers talking, there’s nothing quite like the reveal of a new logo. Whether it’s tech giants, fast food chains or the Olympics, social media platforms are quickly peppered with debate and, of course, these become popular stories in the design press too. Then there are the flashy exhibition identities, book […]



Find out how to Use Google Scholar to Discover Content material Concepts and Analysis

Find out how to Use Google Scholar to Discover Content material Concepts and Analysis

Looking for a new way to research or find content ideas for your marketing content? You may have heard of Google Scholar but aren’t sure if it’s the right tool for what you need.  Google Scholar is a search engine for scholarly literature at major academic publishers and university presses that lets you find articles […]