When artwork collided with American journal

Head curator Mason Klein explains in front of a new exhibition at the Jewish Museum in New York how photography, graphic design and magazines changed American visual culture from 1930 to 1960

Visual culture is shaped by a variety of influences, especially now that we are meandering through the digital age like seasoned professionals. Before the internet became our main source of visual communication, magazines dictated the stories we read, the images we saw, and the way they were presented to us.

The modern magazine comes in all sorts of shapes, formats, and designs, and while there are house aesthetics and style guides, ultimately there aren't any set rules. That feeling of freedom in publishing was slow to wear off, however, and it took a number of experimental creatives, especially in the US, to show what could be done. A new exhibition opening this week at the Jewish Museum in New York underscores the importance of these figures, but also the value of looking back.

Above: A report to Skeptics, Suzy Parker, April 1952, Harper & # 39; s Bazaar by Lillian Bassman; © Lillian Bassman's estate. Above: Nan Martin, Street Scene, First Avenue, 1949 by Frances McLaughlin-Gill; © Estate of Frances McLaughlin-Gill

Modern Look: Photography and American Magazine want to explain the visual impact a group of artists displaced from Europe by Nazi Germany, which came to the land of plenty in the late 1930s and 1940s, had on visual culture . "This emigrant The experience brought many avant-garde artists to America, people who not only had versatile talents but were also very idealistic about art and its relationship with industry, ”explains senior curator Mason Klein, who organized the show.

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