Venue in Manchester The Manufacturing unit opens a digital model in Fortnite

The digital building called The Virtual Factory houses the first of a series of orders – an exhibition by avatar artist LaTurbo Avedon called Your Progress Will Be Saved. Visitors to the virtual room have the opportunity to walk on illuminated dance floors and sit in private cabins, which MIF calls "a constantly evolving journey through changing rooms".

"Reflections are visible throughout the virtual factory," says Avedon. “From the memory of the installed works and locations to loud reflections from the game engine itself. Just as a large part of the world deals with a cultural moment of immateriality, your progress radiates the close, yet distant tension, online to be alone. "

Avatar artist LaTurbo Avedon
In the Fortnite Creative virtual factory

The exhibition is also available outside of Fornite through the Virtual Factory website – which has a customized version – and through Twitch, where viewers can see tours of the exhibition.

The virtual factory is one of the first buildings of its kind to be replicated and virtually opened in Fortnite before it was physically opened. And although it may seem like a response to the coronavirus crisis, MIF explains that creating a place where artists can respond virtually and online has been an integral part of The Factory's plans from the start. Artists are invited to reconfigure the building's architecture in digital form and to explore the history of the place. Orders from Jenn Nkiru and Robert Yang are still pending.

Renderings of the real factory building designed by OMA

"Virtual Factory reflects a time when we increasingly live in non-physical environments, from social media to video games," said Gabrielle Jenks, digital director at MIF. “Through their different practices, these artists construct worlds through computer games, film tools and augmented reality. They create work for a building that has not yet been opened – alluding to the reconfigurable form of things to come and send out a message that The Factory will be open to everyone to reinterpret and reuse. "