Turn out to be a Google companion and be part of the inside circle of Google Advertisements

Does your company manage Google Ads for third parties and are you getting some success with the Pay Per Click (PPC) platform? If so, you might want to partner with Google, the club for members of the search giant only.

Participation in the Google Partners program offers you immense benefits, such as: These include specific training courses, invitations to exciting events, and targeted directions to help you improve the performance of your Google ads.

You already know Google Ads is working. They convert 50% better than organic traffic and most companies make double their ad spend, which makes advertising on Google very effective and a breeze.

Almost anyone can use Google's PPC system to advertise on Google and grow their business (with the right budget and know-how).

Only a few applicants become Google Partners and receive the world's most popular search engine support and other important benefits.

Here's how to become a Google partner.

Google partner members can show a Google badge

The definition of prestige on the search engine's paid advertising platform is a Google Partner Badge. If you display the badge on your website, you have passed the Google Ads product certification exams. Plus, customers will learn that you have deep product knowledge, which is what makes you a Google PPC superstar.

Example of a Google partner badge

Find the Google partner specialties that interest you

As a Google partner, you have the option of specializing in one or more Google Ads product areas. This includes search engine advertising; Video advertising, display advertising, and shopping advertising.

Let's go through them one by one.

  • Search: By passing this certification course, you will demonstrate your ability to create and optimize ads that perform well on Google Search. That means they are prominently displayed and get clicks with buyer intent. And if necessary, since you are a search engine master, you can advise others on keyword strategy and budget planning.
  • Video: This certification shows your expertise in implementing and optimizing YouTube advertising campaigns.
  • Display: This certification area enables you to create compelling visual ads that will grab customer attention across two million websites and 650,000 apps on Google's combined networks.
  • Shop: As a Google Shopping Partner, you know how to get products on Google Search and set up your Merchant Center inventory. They also know how to create successful Google Shopping campaigns. Note: This certification is not available in all languages. For more information, see the Google Ads Help.

How do you participate in the Google Partner Program?

Applying to be a Google partner is free and anyone can try to join the program. Google will give you all the information you need to pass the exams and succeed in the certification area you choose. Whether or not you pass the certification exams is up to you.

What are the advantages of a Google partner?

Specialties for Google Adssource

Google wants you to pass the exams and be successful in your Google Ads efforts. To help you, Google gives you access to a number of essential benefits, including training, support, extended reach, and other rewards.

Education to Success

Google pulled out all the stops to make sure you were getting the best Google ad education possible. Skillshop learning courses will help you develop and improve your skills, while certifications are provided to demonstrate your knowledge. Google also provides a variety of valuable case studies, access to like-minded professionals, and much more on Think with Google and Google Trends.

Valuable support

Google Product Support can help by giving you access to relevant advice and a range of resources, including Google Ads Recommendations and Google Ads Help Center.

Extended range

You can use Google Connect to view your train of thought and host co-branding events. You can even use Google Ads promotions to attract new customers or refer prospects.

Business acceleration

Google's Acceleration Program is a specialized online education system that can help you increase your skills and your business growth.

Bonus rewards

By participating in the Google Partners Rewards program, you can expand your knowledge by facing a number of quarterly challenges that can help you attract new customers, optimize campaigns, or earn certifications. You even get access to seasonal insights, pitch decks, product advice, and a host of other exciting rewards. You also have the opportunity to win prizes.

How do you qualify as a Google partner?

The first thing you need to do is pass the required Google Ads certification courses for your areas of expertise. You must also meet the spending requirements for your managed accounts.

After all, you need to demonstrate performance by consistently delivering strong customer and business growth. In other words, you need to become an active and exemplary Google Ads user.

What are the requirements for the partner ID?

Once you've become a Google Affiliate and have demonstrated your expertise in Google Ads, you can be considered for an Affiliate Badge. You need to meet a few additional requirements in order to apply.


You need to consistently demonstrate increasing advertising revenue and growth as well as a growing customer base.

Advertising spending

You must meet a 90-day advertising spend of $ 10,000 on your managed accounts. This will send a message to the partners that your company has a healthy level of activity. Google Partner will evaluate your account against your manager account over an 18-month period.


Your company needs a Google Ads certified user who has administrative or standard access to the Google Ads Manager account. It can also be any account linked to your manager account.

Changes to Google Badge Requirements

Prepare for a new set of rules to qualify for a partner badge. Many of the ground rules still apply, but you don't have to follow all of the recommendations or hit a 100% optimization score to earn a badge.

In the future, you need to achieve an optimization score of 70% to qualify. Google introduced this tweak value to help users understand what works and what doesn't, and how to fix items that don't work.

Pay close attention to suggestions from Google, as advertisers who increase their optimization scores by 10 points get an average conversion boost of 10%.

New demands on advertising spending

To qualify for a Google Badge in 2020, your Google ad spend must be at least $ 10,000 in 90 days. In 2021, that requirement will change to an ad spend of $ 20,000 over 90 days in your managed accounts to prove that your business is maintaining healthy advertising activity.


This year, in 2020, your company needs a user who is Google Ads certified or has standard access to the Google Ads Manager account. In 2021, half of your eligible users must receive certifications from Skillshop. As a partner, you have to consistently demonstrate your skills.

Premier badge requirements

To qualify for a Premier Partner Badge, you must have high sales and growth in Google Ads, higher advertising spend on your managed accounts, and two or more users in your company who are Google Ads certified (or have an administrator) or default status in your company's Google Ads Manager account).

Once your company has managed to earn a Google Partners badge in 2021, you will have the option to be selected for Premier status. The program grants Premier status to the top 3% of participating companies each calendar year. Companies are selected based on annual ad spend, customer growth, customer loyalty, and other information. The assessment process is carried out annually and may exclude some markets.

Be listed as a Google partner in the Marketing Platform Directory

If you are certified as a Google Ads partner, you will be listed in the Marketing Platform Directory. Your listing will include your company name, a brief description of your organization, partner type, and the product certifications you have.

There are two types of Marketing Platform Partners: Certified Companies and Distributors.

Certified company

This descriptor means that you know about Google Marketing Platform products. You can use your expertise to provide quality services to your customers, whether you are consulting, training, implementing Google products, or providing technical support.

Distribution partner

Certified companies that help Google sell products are known as distributors. When you become one, you'll get access to special perks like customer management tools, sales opportunities, and co-marketing opportunities.

How to get company certification

Know the rules

Familiarize yourself with the Google partner terms and conditions. It is important to read the document when you have the time. You have invested a lot in Google Ads. The better you know the rules of the game, the more successful you can be.

basic requirements

Google asks about the size and structure of your business, the services you provide, and pricing practices. You will be judged based on your track record of customer satisfaction and the success of your consistent Google ad investments.

The reason for this review is that Google wants to partner with forward-thinking companies that maintain a healthy ad budget and use it wisely.

Google checks you for partner certification by scouring the web for clear documentation demonstrating customer loyalty, planning processes, frameworks, and templates. Google wants to know that your customers can count on you for complex solutions and get great results.

Ultimately, your website should be filled with useful content that clearly describes your offerings.

Requirements for product competence

The certification rules require at least five full-time local experts to work with Google Marketing Platform products. Everyone must have passed an associated certification exam.

Google takes into account the size, expertise, and certification rate of your team. The company notes that it is making exceptions for smaller businesses that are struggling to meet this particular requirement.

You'll also need to submit a full review of every product you offer. The review is intended to represent advanced work that demonstrates strategic planning and optimization toward your company's goals.

The review also shows your ability to go beyond basic or standard implementations and use and demonstrate your client's goal through statistics and testimonials.

Google essentially wants a case study to show that you can go the way.

How do you check your affiliate status?

You applied for the affiliate program and waited but received no response. Take action and review the status of your certification. If you don't get certification, keep trying to use the resources provided by Google. If you do, you will be sure to become a Google partner soon.


Being able to vouch for and show a Google badge are just two of the benefits of becoming a Google partner.

As a Google partner, you also have access to easily consumable courses. Google gives you everything you need to maintain a Google Ads campaign and continue to expand it in the future.

And when customers see your Google badge, watch out for it. This is possibly all they need to choose you for the successful future of their Google Ad campaigns.

Have you tried joining the Google Partner Program? What was your experience