The way to Write a Weblog Put up: The three Greatest Weblog Put up Templates
How do you write a great blog post? Would you like a blog template to help you with this writing process? One that gets your blog clicks, gets shared on social media, and grows your online audience with readers who not only benefit from the content you share but also keep coming back to learn more?
There are thousands of marketing tips and formatting tricks out there to help grow your blog and get more readers. In reality, however, no one is going to want to read your blog, no matter how many creatives you have, unless you write great content as you market it.
Here's the hard truth: The best way to achieve your blog writing goals is to blog better blog posts.
The best way to grow your blog is to make better blog posts.
How do you write better blog posts? In this guide, we're going to talk about what it really takes to write great content. I will share that three best blog post templates, Templates that we personally tested here in The Write Practice to generate millions of reads. (Yes! Millions!)
Then, we'll give you a step-by-step guide on how to write blog posts so you can improve your blog and help your audiences today.
But wait! Don't have a solid website yet? Not using a self-hosted WordPress website? Take a full look at mine Author website tutorial to make sure your website is ready to grow your audience.
How I discovered these blog post templates
As a creative writer, it took me about seven years to find my own blogging style. I've tried everything including:
I've written blog posts to sell products as a marketer, to teach, to share my art as a creative writer – but most of all, I've written blogs to connect with people all over the world.
Better yet, experimenting with all of these different styles, I've found my own style. It worked. By the end of 2020, my writing had been read by approximately 30 million people, received over 100,000 comments, and had been shared a hundred thousand times on social media.
Every time I start writing a new blog post, I already have a template and structure in mind. Someone I know is going to achieve my blogging goals before I write it.
This allows me to work much faster and avoid writer's block.
More importantly, it helps me make sure I'm writing something that relates to my readers because the biggest mistake I made when I started writing – the biggest mistake most writers make – was that I cared more about connecting with myself than my reader.
The opposite of my blogging intent!
Great blog posts start with the reader, not the writer
Blogging is not about you, writer.
When I edit a blog post, I first look for the word "you" in the intro. If it's not there and the word "I" is there instead, I know there is a problem. I have to rewrite it.
Why? Because good blog content isn't about you.
Blogging is about your reader.
Whether you are teaching, selling, or sharing your art, writing is about connecting with your reader.
If you want to explore your thoughts and feelings, this is great. Write a journal. You can even publish your diary online. This is completely right. Just don't expect anyone to want to read it.
If you want to blog, you need to start with the reader knowing what they want and what problems they are facing.
It's not about you It's about your reader. And if it is not written for you, you will notice it immediately.
So when you run out of post ideas just ask yourself why my readers are having trouble. Or you'd better go straight to your readers, write a new blog post, and ask them, “Hey, what are the problems with your goals right now? How can I help you resolve these issues over the next few months? "
Not sure what this survey would look like? Here is an example of a post I recently wrote about it. I have dozens of new topic ideas from just that one step.
You absolutely cannot skip this step.
What about SEO? Is this important to know when using a blog post template?
All but one of these blog post templates were designed with search engine optimization in mind and have generated millions of searches in my own writing.
For example, one of my favorite articles of all time is about how to write a story. It perfectly follows the "Problem Solved" template I explain below. It has been read over 1.8 million times since it was first published in 2013.
Here is a screenshot that shows the growth of readers over time.
All in all, these templates work from both a connectivity perspective and an SEO perspective.
At the same time, the writers I coach often ask me, "Should you really change your spelling based on Google's ideas?" My answer is probably yes. Here's why:
Search engines are supposed to solve people's problems. As writers, it is our job to understand our readers and the problems they face so that we can connect with them.
That means SEO can be an amazing resource to help better understand our readers.
Should you be interested in SEO? Keyword filling will help you find every possible search term – but it can ruin your writing along the way by making it incoherent for readers. Should you enter keywords anyway?
Of course not!
However, you can use keyword research as a guide and organize your content in a way that both readers and search engines can understand. Which is great for the reader and you!
As I talk about each of these templates, I'll share with you how I look at them from an SEO perspective, and how they can work in your overall SEO strategy, in case you have one.
Download the free blog post template worksheet
Make the most of these blog post templates with a free blog post template worksheet that you can use to create a blog post outline for each of these templates.
Download here "
The Problem Solved Blog Post Template
I developed this blog post template from the three-act story structure:
- In the first act, pose a problem for your character.
- Make the problem worse in the second act.
- In the third act, solve the problem.
In the same way, great nonfiction blog posts present a problem that your reader encounters, empathizes with that problem, and then solves the problem.
The difference between a blog post and a fictional story is that when you write a blog post, your character is your reader, and the story you tell is how to solve their own unique problems.
The key to this template makes sure that you lead with the problem. Most people want to start with the solution, but until you show your reader that you understand their problem, they won't pay you their attention.
Have you ever had a friend who tried to solve your problem before listening to you and adjusting to your situation by showing that they understood it personally? Because of this, did you immediately feel that you did not fully understand your problem, despite your determined suggestions for solving the problem?
It's disappointing – if not frustrating – right?
Starting a blog with the solution instead of understanding the problem fits the same concept.
From an SEO point of viewThe downloadable template is extremely effective as so many people are searching for solutions to their problems. They type questions like: "How do I treat my family?" and "How do I lose my vacation weight?" and hope you can find the perfect answer.
If you can show that you understand searchers' problems and have the best solution to that problem, then Google and other search engines will be more likely to deliver your content to searchers because your content will capture their situation far more thoroughly.
Which means your blog is actually helping readers when they read it.
Which also means the time they spent reading your blog was well worth their time and attention!
The ideal length of this blog post template is 2,000 to 2,500 words. You want to write the definitive guide on the subject, and that means you need to be thorough. You want your blog to be the ultimate collection of research designed specifically to solve the reader's focused problem.
How does this template work? Let's start with the post title and then talk about the five elements. All of these are important to the success of your blog.
Post title: Focus on the problem
In this template, post titles should always reflect the problem you are solving. At times you may be able to allude to the solution, but this is a first approach to the problem.
Titles for this template can include terms such as "How To," "10 Steps," "3 Secrets", "5 Tips", or "The Ultimate Guide to ____".
Regardless of your title, make sure the problem is identified.
1. Identify the problem
The first step to writing a better blog post is to write your lead. This term, also known as the journalist geek's lede, describes the first paragraph, the hook of your story, where your job is to get the reader's attention.
How do you hook your reader in? Identify a problem that your reader is dying to solve.
Is your blog about helping people compact all of their waste into a single mason jar every year? Is your problem related to finding ways to reduce your waste? Talk about it.
Cover any scenarios that are likely to hold them back. (Another way to describe a lead is with your premise.)
Length: one to three paragraphs.
2. Make the problem personal
Do you remember what "act two" was above (make the problem worse)? The next step is to personalize the problem, by making the problem seem worse or by telling your unique story related to the problem.
Making the problem personal is key.
If you have personally experienced the same problem that your readers are currently suffering from, then you have a unique experience and perspective on the problem itself and therefore have gone through your own trials and successes as you tried (and eventually found ways) to overcome it.
Have you ever heard the old adage that you can tell the same story differently?
You do this by personalizing your blog problem solving.
Telling the same problem that others have experienced and maybe even blogged – but do it differently. You bring up your new point of view on how to solve it because, yes, you were there too.
How do you fit into this problem? What is your personal connection to this problem?
As Robert Frost said:
“No tears in the writer, no tears in the reader. No surprise to the writer, no surprise to the reader. "
Don't just give us information, evoke the emotions to tell your story in a way that your audience will care, connect and take action.
This will help you create a sense of confidence and identify with the reader by talking about what makes the problem so annoying.
The blog becomes real because you are sincere about your problem. Since you have suffered in a similar way, it is clear that you personally want them to overcome it.
You become a concerned and considerate friend.
Length: two or five paragraphs.
3. Tell a solution story
After talking about the problem and doing it personally, talk about how the solution to that problem was found.
Note: You're not giving a solution to your problem yet, just talking about how a person, maybe you, found the solution.
This is a great place to use case studies, customer testimonials, or your own story about how you came up with the solution to the problem.
Length: three to five paragraphs.
4. Solve the problem in a step-by-step guide
Last but not least! Finally, here is where you explain the solution to your reader's problem.
Most people start with the solution here. However, this is a big mistake.
Skipping the solution before you have fully explained the problem is like skipping to the climax in a novel without all of the preceding plot points. If you do, you may find that your article comes out flat.
So make sure you don't dig into the solution, the gist of your post, until you have completed half of the article.
Length: as long as you want, but at least three paragraphs, depending on the length of your post. (Remember, the ideal length of a blog is 2,000 to 2,500 words.)
5. Call to Action (CTA) – preferably included in your conclusion
It is not enough to tell people how to solve their problem. You need to tell them to do it and show them each of their next steps.
Teach them how to put their problem solving into action now. Today.
Encourage them to grasp the present.
Give them the practical steps they can take after reading the contents of your blog.
This is also where you can ask them to buy your product, become an email subscriber, or download a free resource.
Another word for this last piece of the template is a "conclusion," and it keeps surprising me how many people skip it.
However, this is the best place to connect the dots and show how your solution actually solves your readers' problem.
Balancing your call to action with your conclusion is a smart way to link purpose to your blog.
Length: one to three paragraphs.
But you're not quite finished yet
What is the difference between blogging and printed newspapers or magazines? Blogging is interactive.
Because of this, a blog post isn't finalized until you've added a question to get the discussion started. If you scan to the end of a few blog posts by top bloggers, you will find that they are always asking their readers a question.
Think of an insightful question that will give readers food for thought, and hopefully for mutual reflection with fellow readers in the comments.
Length: a sentence or two.
A note on subheadings
Nobody likes reading a huge block of text, so each of these sections should be separated by subheadings to break up the article and make it easier to read.
Not sure how to use headings and sub-headings? Read our formatting tips for authors here.
Problem Solved Blog Post Template Examples
All of these posts follow the template above, connect with the reader, and rank well on search engines.
The encyclopedic blog post template
Wikipedia is the thirteenth largest website in the world, in large part because it receives so much traffic from the top website in the world, Google.
And, by writing encyclopedic blog content in your area of expertise, you can strengthen your authority on a topic, attract readers, and help thousands of people.
It makes sense doesn't it? What do you do when you don't know the definition of a concept or you don't know what happened in an obscure civil war battle that someone is talking about? You google it! And then you likely click the Wikipedia page that floats at the top of the page, as do millions of others.
By thoroughly defining these topics in your specialist knowledge, you can capture part of this readership.
From an SEO point of viewWriting encyclopedic content, especially in a deep niche that Wikipedia hasn't covered yet, is one of the best ways to attract search queries.
In early 2020, for example, I published a well-researched article on the Freytag Pyramid, which looked at the origin of the plot diagram, how it was taught, and how it was misunderstood.
I read over a dozen articles and a full book to research the concept, and it took me two full weeks to write it, but when it was finally published it was a huge success. It was read 89,237 times in its first year.
Now it is the second post (after Wikipedia) if you google "Freytags Pyramid". Take a look at the screenshot of how it has grown in search traffic. Not bad, right?
This post follows this type of blog post template.
The key to this template is information stimulation. You want to get to the definition of the topic quickly, but not so quickly that the reader quickly clicks away when they get their response, and then pulls the reader deeper into the content (and your calls-to-action) through the rest of the post.
How you do that? Let's dive into the template.
Post title: focus on the main topic
Post titles using this template highlight the topic, usually at the very beginning, often followed by a colon and a brief description of the article's content.
Example titles could look like this: "The Battle of Gettysburg: 4 Reasons Why the Union Won the War," with the theme at the beginning.
Sometimes authors even use this template to compare and contrast two related topics, such as: B. our article "Pants and Plotters: Advantages and Disadvantages of the Story Structure".
Whatever your topic, make sure it's clearly stated in the title, usually right at the beginning.
1. Introduce the topic by the reader's intention
As mentioned earlier, the key to this template is the pace. Personally, I try not to reveal the definition immediately, but to first lead into it and into the motivation of the readers to read the article.
Because even if you try to be encyclopedic, your blog is not an encyclopedia. You want to keep connecting with the reader and showing off your unique voice. Or what makes you different from Wikipedia?
Start by introducing the topic through the reader's own intention. Ask yourself why someone should look for information on this subject, what problem they are trying to solve, what is their unique context.
Then just write down those questions, problems, and contexts, and in the last paragraph of this section, talk about how to answer those questions, solve those problems, and provide that context in your article.
Length: one to three paragraphs.
2. Define the topic
After introducing the topic, you can define it.
Provide the definition for this subject as briefly and definitively as possible.
Here is an example from my Freytag pyramid contribution:
What is the Freytag pyramid?
The Freytag pyramid is a dramatic structural frame developed by Gustav Freytag, a mid-19th century German author. He theorized that effective stories could be split in half, the game and the counter-game, with the climax in the middle.
These two halves form a pyramid or triangle shape that contains five dramatic elements: introduction, rising movement, climax, falling movement, and dissolution or disaster.
The aim is to define your topic so well that Google can retrieve it as the featured excerpt in the first place for this Google search. This means that your definition must be both brief and extremely clear.
Length: one or two paragraphs (no more!).
3. Provide the context for this topic
Now that you've defined the topic, provide more context. After all, a short definition is not enough to understand this topic.
Now is your chance to demonstrate your knowledge and to engage the reader deeper in everything you have learned about the subject.
You could explore:
- The story of the subject
- Where the topic fits into a broader field
- How readers might use this term in their own work or life
- Review of the effectiveness of the topic or specific approaches / products in the topic area (e.g. does the Freytag pyramid actually work?)
As long as you use the sub-headings (and possibly the context table) appropriately, you can go through as much detail as you want. The ideal length for encyclopedic articles is approximately 2,400 words, and this is where you can fill in most of the details.
Length: five or more paragraphs.
4. Give specific examples for this topic
When you have fully defined and explored the context of the subject, provide a case study or two or examples.
Most people don't learn well from abstract ideas. You learn best from examples and stories.
Do you have a memorable story about putting your historical novel up at a writers' conference and are you now writing an encyclopedic contribution on how to present your novel agents?
Perfect. Share something about this experience here.
Take your concept and apply it to one or more examples. Study how the topic can be applied to your particular example. Use even better graphics such as diagrams, screenshots, handouts or infographics.
In my article on the five-act structure, I realized that I had to make an annotated copy of the entire play to really get a feel for how the five-act structure worked in Shakespeare's Romeo and Juliet.
So I tagged the tragedy in a Google Doc to show the beginning and end of each act and to make notes about how Shakespeare used it.
You don't have to do a 25,000 word case study document, but this is a great place to add value to your reader.
It also gives them a visual representation to keep in addition to the written information, which makes the blog more than a fun read for a handful of minutes. It will be unforgettable. It motivates action.
Length: five or more paragraphs.
5. Provide step-by-step advice on how to use this topic (optional).
Finally, if it makes sense for your topic, you can borrow from the Problem Solved template and gradually solve the problem your reader is facing regarding the topic.
Alternatively, you can free up more resources from your blog or other websites to better understand the topic.
If you have them, internal links are recommended!
Length: five or more paragraphs.
6. Conclude by repeating the reader's intention
Writing a conclusion is one of the biggest missed opportunities. This is your chance to cement what you've covered with your reader and finish on a high note.
Repeat the reader's intention to read your article and discuss how you answered these questions, solved these problems, and provided context.
This is also your chance to make one final call to action inviting them to buy your product, become an email subscriber, or download a free resource.
Length: two to five paragraphs.
7. End with a question
As we mentioned in the problem solved template, blogging is a medium of conversation.
Add one final question to invite discussion on the topic in the comments.
Length: one to three sentences.
The Conversation Starter Blog Post Template
There are many reasons for blogging: to grow your audience, get more customers, and test ideas. But one of the best reasons is to have a conversation.
Our third template is for starting a conversation that leads to a large number of comments.
From an SEO point of view This isn't very useful, but from an engagement standpoint, it's great and one of the best ways to connect emotionally with your audience.
The key to this template is to focus on the topic of conversation while sharing your own perspective. However, if you push too hard on your own perspective, you drown out the other voices.
Instead, be vulnerable, share your perspective from a place of openness, and then invite others to talk.
Finally, keep blog posts like this short, no more than 500 words, ideally around 300 words.
This is how the template works:
Post title: Focus on the topic of conversation
Of all the templates, the title is the least important in this one.
It can be short, like the subject of an email you send to a friend, or long, like a deep question you could ask someone over coffee.
The key is to make sure people know what we are going to talk about so that they can join the conversation after reading the blog.
1. Introduce the conversation
The flow of this template is similar to a conversation you might have with a friend.
You could lead by asking, "What do you think of the state of the art in the fight against climate change?"
This can be done in just a sentence or two.
2. Share your perspective, ideally with a story
Then you could share your point of view such as, "I think we are fine but nowhere near as good as we could be, and here are some reasons why."
It is even better if you tell a story about an experience you had with this subject.
3. End with a follow-up question
But you don't want to keep going, so ask a follow-up question. "What do you think?"
Keep it simple The real magic will happen in the comments.
This blog template was created to spark lengthy discussions – even if the longevity of such an engagement can only be temporary.
It's about connecting consistently with your community. This is just as important as providing extensive, informative instructions or encyclopedic content.
How do you learn to write great blog posts?
I've found these three blog post templates examined in this post work best in most situations. However, that doesn't mean you should give up exploring your own templates.
It took me a long time to find templates that worked for me. I experimented with various templates along the way, some of which worked and which I still use (like my prompt template) and others which I gave up.
You also need to find your perfect templates and the only way to do it is through practice (we like that here a lot).
So don't take my word for it. Try these and other templates and see what works best for you. (And don't forget to have fun doing it!)
Download the free blog post templates
Ready to write? Download the free blog post templates and use them to create your own brilliant blog posts.
Get the templates here »
A good writing process starts with the readers. What's a problem your readers are facing right now? How could you help them solve it? Let me know in the comments.
Write a blog post using these five steps. First, choose a problem that you can solve, then write a blog post sharing the solution. When you post it on your blog, share the link in the comments section for the community to see how you did it!
And as always, don't forget to have fun! Have fun writing!
Joe Bunting is a writer and leader of The Write Practice Community. He is also the author of the new book Crowdsourcing Paris, a real adventure story in France. It was a # 1 new release on Amazon. You can follow him on Instagram (@jhbunting).