The right way to get backlinks for a brand new website with no cash

Learning how to get backlinks can get your brand going without any prior investment.

The idea is simple: just ask a site for a backlink.

However, sometimes these requests get lost in a flood of emails. The average person receives 88 emails a day alone. In other cases, requests are ignored or completely rejected because they do not have a high priority.

How's it going?

You need to create a backlink request that cannot be ignored or denied.

Why is it important to know how to get backlinks?

You have probably heard that backlinks can benefit SEO.

They are part of the ranking of websites by Google. The number of backlinks you actually need to land on the first page of Google results is enough to make most marketers give up.

How to Get Backlinks - Google Rankings vs. Backlinks

Even the ninth and tenth places have an average of over 30,000 backlinks.

That's why you should get started right away.

15 tips for getting backlinks

It is time to be strategic and create a backlink request plan that other website owners will think of. Here are some tips to help you learn more about Jasen. Here are 15 effective tips to get more backlinks for your website:

1. Understand what website owners are looking for

Some websites get links just because they present themselves well. On the other hand, even websites with amazing content that don't present themselves well don't get backlinks.

Because of this, you need to nail that part of your request.

As with any part of marketing, it's about knowing what your audience is looking for and addressing it in your query. If you are just talking about how great you are and missing out on the key points of what they are looking for, you will likely be overlooked.

The next few tips cover some of the things website owners are looking for.

2. Emphasize the advantages of the site

Ultimately, the reason a blog accepts backlinks is to help itself. To get a link, you need to tell the website owner what the benefits are.

Here's a little secret: most websites are looking for the same benefits, such as:

  • Content relevant to your website
  • detailed content
  • well-written content
  • a legitimate site

3. Write relevant and competitive content

If you don't have content to link to, no one will be linking to you. Backlink generation is all about creating great content, and it needs to be better than other content in your industry.

Here's an easy way to do it. Enter the subject of the keyword you want to target into Ubersuggest and hit the "Search" button.

Click on these titles to browse the articles, search for:

  • How many pictures does the blog post have?
  • How many words does the blog post count?
  • What's the title?
  • What is the featured image?
  • What is the title tag and meta description?

Follow these tactics in your article:

  • Add higher quality images than the competition.
  • Increase word count in your blog post – or at least make every word important.
  • Write a more compelling title.
  • Use an interesting feature picture.
  • Write a title tag and meta description that are more focused.

Essentially, your goal is to analyze the competition and then do everything better.

4. Keep the content detailed and deep

We talk a lot about long content, but full content could be even more important.

You can have a 6,000 word article that is junk or a 1,000 word article that falls out of the park.

The sweet spot is somewhere in the middle. Of course, if you write long content, it needs to be detailed. Longer content gets more links and usually has higher SERP rankings.

Readers love long-form content (and search engines do too).

All in all, if you need to choose either detail or length go with detail.

5. Make sure the content is well written and well produced

Your content needs to tell the readers something clearly.

Seth Godin's blog is a great example of this. He posts in a casual voice every day and is often against the rules of grammar.

People love Seth's blog because it brings a unique perspective to the table. Improper use of a semicolon will not stop readers.

Don't ignore grammar, but don't be obsessed with it.

The same applies to non-text-based content such as videos and infographics. Share knowledge that is worth your readers' time.

6. Prove that your website is legitimate

You don't have to have a custom design theme to appear reputable, but make sure the websites you offer know that you are the real deal.

Linking to your social profiles can help.

If your website is new, you won't have a lot of leverage. You have to be more convincing. Put the hard work into creating great content and you could be very well rewarded.

7. Sell your worth

Sounds pretty easy right? However, this step can often be overlooked. Your link request needs to sell your article or page as an invaluable resource and you need to make the benefits crystal clear.

Here is a good example:

How To Get Backlinks - Request A Template

How can you communicate benefits in your pitch?

They have to offer real benefits.

The most important benefit is relevant content. You need to have something that adds more value to the resource you are inquiring about. A relevant article is all you really need, but if you can offer more, that's even better.

Especially when you have an established audience to promote, that's gold. This is what every website owner dreams of.

8. Make your pitches short

Brief is very important. See an example of a pitch:

How to get backlinks - sample request

There are many individual lines and the links are easy to find and click. It's in a nutshell, and there's no question about what the email is about.

9. Make use of public relations

Relationship building is one of the best ways to build backlinks. If people don't know who you are, they won't be linking to your website.

A great way to build relationships and establish yourself as an expert in your industry is to be active on social media.

For example, here is a contribution by Michaela Alexis.

How To Get Backlinks - Use Public Relations

What is she doing well here? She keeps her personality.

Avoid sounding dull and boring. Instead, add a little bit of yourself to each statement.

If you stay active on social media, you will interact with a wide variety of people. You will have the opportunity to meet others in your industry and maybe even blog for them or take a video call. If the opportunity presents itself, don't miss it.

Guest blogging can quickly become a backlink, and establishing yourself as an expert can do the same when asked for a quote on a specific topic.

10. Do an original study

When you have data that no one else has, you are a valuable resource. If others want to refer to your study, they need to link where they got it.

That means you will get a backlink. Studying on your own may seem like a huge amount of work.

Google Forms has the answer. You can create a custom survey, copy the link, and send it out. It's an easy way to do an original study, collect your own data, publish it, and promote backlinks.

After all, you are the only one with the data.

11. Create an infographic or an original image

Because infographics are visual and easy to scan, readers love to browse them. That means content marketers love to share them.

When you create an infographic for your website and someone shares it on their website, they need to link to your website. You can create an infographic for free or for a small price (depending on the graphic you choose) using tools like Venngage. Once you've created and published your own infographic, you can also reach out to other blog areas in your niche and ask them to share if relevant.

12. Write testimonials for other websites

Writing testimonials or reviews for others might sound counter-intuitive, but it could be good for your SEO and backlinking strategy.

When you do this, the website may have a place for a backlink or link to your website.

While it feels like you're helping the other company generate leads, you're also helping rank your own website. It's worth the small contribution.

13. Link externally and then reach

Why would you spend time linking to other people's websites?

Think about it: you link to another website and then come back to let them know that you liked the article so much that you shared it on your own website.

Since you gave them a backlink, it is not unlikely that they will backlink you in the future.

Here's what you could say:

Hello, (name)!

Just wanted to let you know that I really liked your (blog post you linked). You have been creating content for a long time and I have always found your information valuable to my business.

In fact, I liked the particular article so much that I linked it (the article you wrote). Let me know what you think of the piece!

I will continue to do everything I can to share your remarkable content with my audience in the future.

Thank you again for all the great insights.

(your name)

14. Comment on other relevant blog posts

Before you start passionately commenting on other blog posts and throwing backlinks in every direction, let me explain something.

While you may occasionally have the opportunity to tactfully backlink your comment, in most cases the comment must have the primary purpose of building a mutual relationship with the author:

  • If you don't know what to say, do Writer's Day.
  • If you want to share a little more, you can add meaningful insight into the subject at hand.
  • If you want to create a comment that deserves an author's response and will help build the relationship, add your own comment to the discussion.

That's a recipe for relationship building, that's a recipe for backlinks.

15. Line up social signals

If you are serious about building your backlinking strategy and moving up the ranks, social signaling is a must.

Social signals tell search engines how active and updated your website is. The more active your website is, the better your rankings are.

You may not have the time to use every single social platform. If so, pick one or two to keep up with and post at least once a day on the platforms you choose.

Check that all the information on your social profiles matches the information on your website. Things like company name, address, and phone number need to be coordinated to let search engines know that your website is up to date.

This is a simple but effective way to build your rankings with very little additional effort.

Write the pitch to get your backlink

First, think about your subject line. You will have to spend more time on your subject line than any other part of your request as it can potentially determine whether someone clicks on it or not. There aren't any wrong answers here, but you want to write something engaging.

Here are a few suggestions to get you started, but remember that using your natural voice is very important:

  • (Name), are you interested in a partnership?
  • I want to give you something for free.
  • It's time to take your content to the next level.
  • Your article is missing something!

Next you need to write the actual body of the pitch. Be friendly and approachable, and don't forget to mention the benefits you will offer the recipient.

Reach out to other websites linked from this resource and let them know that you have a better version. This works like a charm to get links and it establishes your website as an authority as well.

The main idea here is to offer suggestions on someone's website and politely ask them a favor.

This is powerful because it hits a social trigger called reciprocity. The person you're sending this template to is already ready to help.

frequently asked Questions about how to get backlinks

How do beginners get backlinks?

People who are new to SEO and are just starting to build their website's backlink profile can employ strategies like researching backlinks from competitors and reaching out to the same sources, tools to search for brand mentions and URLs for Asking mentions they don't have and reaching out to influencers in their industry to request brand mentions and links.

How do you get valuable links to a website?

First, identify high quality, relevant links. Your goal is to get links from high page authority (PA) sites and from high domain authority (DA) sites. You can use tools like Ubersuggest to find these results.

Look for websites with .gov or .edu domains as they usually have more authority. Otherwise, look for trade journals, respected organizations in your industry, etc.

Once you have a list of goals, use the templates and tips in this guide to get and request backlinks.

Conclusion on getting backlinks

You don't need a lot of cash or celebrity status to learn how to get backlinks. Backlinks are an important part of your SEO strategy, but they don't happen by accident. Instead of sitting around waiting for them to happen, be proactive and start asking about them.

Creating content that others want to link to and building relationships with the real people behind other websites on the internet can help you improve your backlinking game and see real improvements in your SEO rankings.

How do you get backlinks?

Consultation with Neil Patel

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