The most important website positioning pattern you ignore
The screenshot above shows my Google traffic over the past 12 years
As you can see, my traffic is growing. There are many reasons for this, but there is a trend that has caused most of my SEO growth.
You may think it's Ubersuggest because it now accounts for 22.4% of my traffic. But Ubersuggest has been integrated into NeilPatel.com for years.
Sure, that's responsible for part of my growth, but it's not responsible for it exploding as before.
So what do you think it is?
Well, I'm giving you a hint …
My traffic per region
Let's look at my SEO traffic in different regions.
Here's my traffic in the US for the past 12 years
Here is my traffic in the UK:
And here are the statistics for Canada:
You can see that they have all increased, but not enough
cause the big peaks.
Now let's take a look at some of the international markets that we have focused on in recent years.
Here is Spain:
Here is India:
And here is the first international market we have expanded to:
As you can see, international markets, especially Brazil, are growing much faster. However, this is because in Brazil we have focused more on our search engine optimization than in any other country (outside of our main English markets).
Why do you maybe ask?
Because a Google employee told me that
The main SEO lesson I learned came from a friend on Google, but he didn't tell me anything that was really a secret …
They told me that most searches on the web are not in English, but in other languages.
And in the English markets, everyone is competing
means that there are countless websites and content from Google to choose from
Which site should be number 1 for a particular keyword?
However, the international markets are the opposite. There's a lot of demand, but not enough websites that Google can choose from when it comes to rankings.
So, although there are tons of algorithms
Updates and SEO are becoming increasingly difficult, which is not always the case
many international markets.
And the graphics above show it. As you can see, I have seen enormous traffic growth in these regions.
So what should you do? Especially when you start
and don't have a big budget or budget for that matter …
This is the case wherever large companies like Amazon invest
means that money can be earned in these regions.
Amazon has invested billions in regions like India:
One can say with certainty that Amazon will flow to India well over $ 10 billion over the years.
This is a big bet for someone. And you can assume that this is a calculated bet because they believe that much more money needs to be made.
And it's not just India …
Amazon is investing $ 236 million in Brazil to improve the cloud infrastructure. And they invested over $ 2.26 billion in France. They pretty much track the whole world.
As you can see in the graphic, Germany is the second largest market and also Japan. However, the green bar that represents the “rest of the world” is interesting, and this green bar has grown rapidly.
Now I understand that none of us are Amazon and we don't have big ones
Budgets, so I wanted to take a minute and summarize how to do that on you
global scale without breaking the bank.
International SEO on a budget
When I started expanding internationally, my business was
was much smaller and we didn't have much money, if any
Yes, I am an SEO, so you would think it is easier, but not really because the only language I am fluent in is English.
And if you fast-forward to this day, I'm still only fluent
English, but we have 7 offices around the world.
And we did it without spending our own money. Yes, it took some time and will do it for you, but that's the only way to do it when you start out and are small.
How did we expand internationally without spending money in advance?
We got together with locals.
Why not find people in these regions who speak both English and the national language of the country you want to expand into?
There are so many people out of work that you will be shocked at how many people are open to a partnership. All you have to do is look at Facebook groups and forums to find people in your room who live abroad.
This is how I structure every partnership:
- I have the person or group of people who translate my content into the language of this region.
- I had them read my English blog posts so they could learn SEO (if they didn't know it … these days I'm looking for people who already know SEO since I've been doing it long enough and can spend some money).
- In return for increasing my traffic in this region, I give them part of the profits that I make in this region. You can structure between 10% and 30% where you give it. You don't want to keep profit sharing too low because you want them to work hard, but you also don't want to go too high when you give everything away.
- They work every day and have 3 months to show some traction and within 6 months they should have significant growth. Keep in mind that it is less competitive so it is easier to get results. You can also work with them to create goals and milestones.
- If they don't show results, the partnership ends and I don't have to give them anything. If they show results, we will push them ahead.
Now that we have dealt with the structuring of your international SEO expansion, we now go through your procedure.
International search engine optimization
I've written a handful of blog posts where the
Steps to increase your traffic in new languages and countries, but before me
Share it, I wanted to break down the 2 biggest lessons I've learned:
- Transcribe the content, not translate – When working with an overseas partner, they may think that you want your content translated or that content is written in their language, just like people would write content in the United States. This doesn't work because the cultures and keywords are different. Transcribe the content and adapt it to each country.
- You want a partner who lives in this country – If you expand to a country where you don't have a local partner, you won't get great results. Having people on the ground makes it easier for you to build your brand, which has a big impact on the ranking.
Here are some resources to show you how to do it
- This post explains how to create a global SEO strategy.
- Follow these instructions to set up SEO correctly for different languages and countries. Note that Google doesn't punish duplicate content. So don't worry that similar content or the same content is available for different regions.
- Here you can find out how you can profitably expand internationally.
- This gives you the basics to reach a global audience.
Strangely enough, one of the reasons I created Ubersuggest was
to develop a tool that helps my team and me to expand internationally.
Here's a feature in Ubersuggest that will help you do that
Most people don't know anything about it.
So go to Ubersuggest
and enter a competitor that you know is large and has a global presence.
I want you to click the "Top Pages" navigation option
in the sidebar.
This shows you all the top pages of your competitors
But don't focus on these results. I want you to look at the regions that make up part of the traffic of your competitions. This number is displayed next to each flag.
Click on one of the regions you are considering
expand in. Now the results are adjusted.
As you can see from the screenshot above, these are all the pages of my website that are very popular in Brazil.
Now I want you to visit "Est. Visits"
This will show you all the keywords that drive traffic to this page.
This way you get a laundry list with international keywords that you can give your team to start creating content.
I also want you to click "Show All" under "Backlinks"
This shows you who is referring to your competition. You can then create a list of
Websites that you can access so that they can link to you.
This is the simple strategy that we have struggled with in regions like Brazil and countries like India, Spain, Mexico, France, Germany and countless other countries.
English is a great language. And I love the United States as
as well as other English-speaking countries.
But this is not the opportunity. There are more options in the global markets, which is why you have to follow the trend of international search engine optimization.
Even if some of these countries do not have such a high GDP compared to the USA, this is fine. Keep in mind that there aren't that many competitors, which means that you still have a lot of opportunities to do really well.
Which region will you expand into first?