The Full Marketer's Information to YouTube

If video marketing is your thing, there is no better channel than YouTube. It is the second most visited website on the entire Internet with over 2 billion users, has virtually no competition, and consumers are increasingly spending more time watching more videos online.

With this flurry of consumer attention, it's no wonder companies are spending more of their advertising dollars on digital video advertising.

The good news is you don't have to inundate thousands of dollars in YouTube ads. When you create a good channel that constantly publishes high quality content that users want, you will get the attention and attention you need to drive customer acquisition through YouTube.

Here's how to do just that.

Part 1: Create a great channel layout and organize your Youtube content

This blog post is not about how to upload a profile picture, cover photo, or the steps to upload a video. YouTube already has these steps. It's easy and you don't need any instructions from me.

I'm going to use this first part of the guide to talk about why you need a great channel layout.

The first step in YouTube marketing is having a great channel layout. When people come to your channel they need to know what you are talking about and what types of videos you have.

This is what my channel looks like:

Neil Patel Youtube Channel Layout

My value proposition and color scheme are simple and match my website. The CTA is how often I post new videos. My trailer is like an extension of the value prop.

People want to learn SEO and social media marketing from me. So I made a ton of videos on these topics and divided them into different sections:

Search Engine Videos Neil Patel Youtube For Marketers
Social Media Videos Youtube for Marketers

This organization makes it easy for people to get an idea of ​​the types of content I post. If you have a lot of videos I would recommend you do the same.

Create YouTube video content regularly

By consistently updating your channel with content, your channel feed will stay active, your presence on YouTube will be increased and you can build an audience.

You should aim for at least one video a week, but the right amount of content will depend on your audience, goals, and content.

One easy way to create a steady stream of content is to create shorter versions of long-form content. Create a topic around a topic, then publish bite-sized versions of the topic every week. This will keep your audience busy and come back for more.

How do I write a great YouTube title?

This is an area that you cannot ignore. Titles are very important in YouTube. No matter how great your video content is, it doesn't matter if you can't get anyone to click your video at all.

There are several tactics that marketers and developers use on YouTube.

The first is the sports gossip outlet TMZ Sports. They're not marketers, but they know how to get attention, and that is important for marketers. Let's see if you can find a trend in their titles:

tmz sports youtube video title

Business Insider follows a similar formula. Let's take a look at some examples from their YouTube channel:

Business Insider Youtube Video Title

What TMZ Sports and Business Insider essentially does is write half a sentence and leave it as "…". This means that if you want to find out who said what or what you want the kids to do, you have to click on the video to find out.

Neither of these titles is a mistake. They are purposely written so that you can click.

Is it clickbaiting?

Little bit. However, you shouldn't avoid clickbait entirely as part of it works.

Here's how to do it yourself.

YouTube's title character limit is 100, but around 50 to 55 characters will cut the text on the desktop. This is where you write your cliffhanger. See what TMZ Sports is doing when they write their titles.

If I had a video about my SEO hacks I could write a title like this:

Search engine optimization | These four SEO hacks will skyrocket your traffic

The part in italics is displayed as the title on YouTube. You can see I'm leaving a cliffhanger that makes people click. I also entered the search engine optimization and SEO search terms to make it clear what the video is about.

I then added the Google logo to the thumbnail to get the attention and make sure people knew it was Google SEO.

Keywords are the other important aspect of YouTube SEO. You need to make sure that you include these keywords in your title so that it is targeting the right audience. Keywords like social media marketing, search engine optimization, conversion rate optimization, ROI, and blogging are keywords that I will be using. When you know your niche, you will know what keywords to use.

Now that we have the title, let's move on to the visual title – the thumbnail.

Design the right YouTube thumbnails

Don't skip this part. Choosing your YouTube thumbnail is just as important, if not more important, than creating a great title.

First, let's go over a few of the goofy hacks marketers use on their thumbnails.

Use arrows and circles

Marketers are increasingly using red arrows and circles in their YouTube thumbnails and social graphic images. This is what I mean:

Elon Musk Business Insider Youtube

Clearly no red arrow is required here. Why are they adding it? Because it attracts eyeballs and clicks.

I used this tactic too.

You might want to try it and see if it elevates your views!

Add your logo to increase brand awareness

Here's another hack marketers love to use: place your logo on the thumbnail. That way, you'll get noticed and spread your brand even when no one is clicking on your video.

CNN puts its logo on each thumbnail:

CNN Youtube Thumbnail Exampe

Look how big the logo is. Does it have to be that big? Of course not, but it does spread the CNN brand even to people who don't click and watch the video.

I do the same thing, but instead of a logo, I use my face and add my branded colors.

Neil Patel Youtube Thumbnail Examples

I don't have to put my face on this thumbnail, but it does help my fans recognize me. And if people don't know me, they'll see the title of this video and wonder who the hell that guy is and they might click and make a video and be featured.

Remember, viewers shouldn't feel like they have been tricked into watching your video. Your thumbnail must accurately reflect the content of your video.

Cross-promotion with other channels

To increase your reach on YouTube, it is paramount to identify and reach out to other similar channels to promote mutually beneficial or collaborate.

This doesn't mean you already need a large following on YouTube. You can embed your email list, social networks, or even videos on your website to drive traffic.

We covered how to get users to click and cross-promote your videos. Now, let's move on to another facet of marketing on YouTube that involves optimizing your videos for YouTube searches.

Part 2: Use YouTube SEO to Drive Traffic

YouTube is the second most popular search engine. With 30,000 hours of video uploaded every minute, you have a fair share of competition.

Here's how you can do your best to be at the top of YouTube's search results (without paying):

Write great descriptions

YouTube has a great section that details how marketers and developers can write great descriptions. I would recommend that you check this out for full instructions.

The part I want to highlight is the importance of using keywords at the beginning of your description. Here are the keywords I put in one of my videos:

Keywords early in the YouTube description

If you know which keywords you want to rank well for, you can include them in the title and description. You can also mention these keywords in the video and put them in your subtitles.

Just never force anything and keyword stuff. It just makes you look spammy and untrustworthy.

Your descriptions should contain at least one paragraph. YouTube gives you 5000 characters to write on. Do not be shy. Use as much of it as you need.

I use my description as a transcript. But I also put links to my blog and social networks across the fold. Even if people don't read the entire description, they will still see links to read my blog or get in touch with my social network:

neil patel youtube video description tips

Write descriptions with keywords. Make it easy for people to find more information about you.

Add subtitles to videos

Have you ever remembered a great line from a TV show, typed it into Google or YouTube and found the exact clip on YouTube?

If that big line wasn't in the title or description, then you noticed because the search engines used the subtitles to find the video.

That alone should convince you that you need subtitles for your videos.

You can use automatic labeling. You can take these and edit them or add your own.

Use YouTube tags

The key to optimizing your tags is putting your important terms first. Use quotation marks for keyword phrases like "video production" and offer a mix of common and long-tail keywords.

You want to provide enough tags to describe your video thoroughly and accurately. Think about what your potential viewer might be looking for on YouTube.

Drive comments, likes, and subscriptions

When you watch a video on YouTube, how many times do you hear towards the end of the video, "If you enjoyed this video, please give it a thumbs up or comment."

That's because more likes and comments signal to YouTube that the video is engaging the audience. People talk about it and rate it. It hit her very hard.

As a result, YouTube ranks higher in search results.

Another thing that gets a higher rank is a large number of people who subscribe to your channel, and most good YouTube creators and marketers know this. Therefore you will be asked to register.

I could write a whole article on how to get more YouTube subscriptions. And luckily I have. Take a look if you want more subscribers.

Part Three: How to Make a Great YouTube Video

This is the final part of this blog post, but you should consider it the most important part of YouTube marketing.

Create a great opening and keep the viewer's attention

If you're relatively unfamiliar, the first few seconds of a video are absolutely crucial to finding just what you're looking for. They "tie in" the viewer so they can watch your entire video.

I'm sure you've all seen some of Tai Lopez's ads. But have you actually watched them to really understand what makes him such a great creator?

This was one of Tai's ads:

When creating an ad, you have five seconds to turn the viewer on so they can see more of your video. Do you see what Tai Lopez is doing? The background is that he is standing in a mansion and the first thing he says is that he will give you a tour of his mansion.

Then he introduces himself. To keep you updated, he will give you a video tour of the villa while talking about himself and his offerings. This is great marketing that few people have done.

Who wants to click "skip ad" in this video?

Can you imagine him sitting at a desk with a white wall as a background giving the same lecture? Nobody would see it.

Your videos should work the same way. Even if they aren't ads, treat them as such. Involve the viewer with pictures and a few great opening lines. Then keep them entertained. Check out what I'm doing in this video:

My catch comes with high-energy naming companies that I'm ghostwriting for. The rest of my intro (which is only 15 seconds long) describes what the video is about and why you can benefit from watching the rest of my presentation.

Create calls to action

annonying orange cta youtube

The key to a successful marketing campaign, including on YouTube, is creating clear and precise calls to action. Depending on the message, you can use the beginning, middle, or end of a video to control the actions of your viewers.

Too many prompts can lead to confusion. Therefore, keep your CTAs minimal and simple. The aim is to make it as easy as possible for viewers to carry out an action.

Here are some key actions you can use on your videos:

  • Subscribe: Give your viewer a reason to subscribe (e.g. new videos every week or never miss an episode).
  • Like / Favorite / Share: Ask your viewers to “Like”, “Favorite” and “Share” the video so that your content will appear in more places on YouTube. You will be amazed how you react if you just ask for it.
  • Comments: Encourage your audience to participate by asking a specific question or requesting a topic to be covered in an upcoming video.
  • Video Graphics: Create a video ending list that will appear at the end of the video to drive viewers to your website.

How to expand your YouTube channel

Do you want to grow your business with YouTube? Here is a complete guide on how to build a successful YouTube channel to market your business.

  1. Create a great channel layout.

    Use branded images and a video trailer, and organize videos by topic.

  2. Create YouTube content regularly.

    Aim for at least one video a week, but the right amount of content will depend on your audience, goals, and content.

  3. Write great YouTube titles.

    Write a cliffhanger but make sure you include key words.

  4. Design the correct thumbnails.

    Use arrows and circles to draw attention to your video and consider adding a logo to make it stand out.

  5. Cross-promote your channel on other platforms

    Make it a priority to identify and reach out to other similar channels to promote mutually beneficial or collaborate.

  6. Do your YouTube search engine optimization right.

    Use your title and description to target important key phrases and increase your visibility.

  7. Add subtitles to videos.

    Have you ever remembered a great line from a TV show, typed it into Google or YouTube and found the exact clip on YouTube? If that big line wasn't in the title or description, then you noticed because the search engines used the subtitles to find the video.

  8. Optimize YouTube tags.

    The key to optimizing your tags is putting your important terms first. Use quotation marks for keyword phrases like "video production" and offer a mix of common and long-tail keywords.

  9. Ask for comments, likes, and subscriptions

    More likes and comments will signal YouTube that the video is engaging the audience, and YouTube will rank it higher in search results.

  10. Create a great opening.

    The first few seconds of a video are absolutely critical to finding just the right thing. They "tie in" the viewer so they can watch your entire video.

  11. Create calls to action.

    Too many prompts can lead to confusion. Therefore, keep your CTAs minimal and simple. The aim is to make it as easy as possible for viewers to carry out an action.

Conclusion

Congratulations, you made it all the way through this massive guide. Now you are ready to become the next YouTube star! Or at least build a relationship with your target audience through this hugely popular platform.

Apply the principles outlined here and increase your presence on YouTube. Keep in mind that it may not work the first time you try. However, if you continue to produce high quality content on YouTube, you can get amazing results.

Success on YouTube depends on time and practice. So get out there and rotate your video!

What YouTube Marketing Techniques Did You Learn?

Consultation with Neil Patel

See How my agency can drive Firmly Amounts of traffic on your website

  • SEO – Unlock massive amounts of SEO traffic. See real results.
  • Content Marketing – Our team creates epic content that is shared, links accessed and visitors drawn.
  • Paid media – effective paid strategies with a clear ROI.

Book a call


COMMENTS