The Final Information to Social Media for Ecommerce

Social media for e-commerce has become a critical element of sales growth for many companies. Using social media to increase your marketing offers many benefits for building your business. So don't wait to explore these precious channels.

Sprout Social reports that after following a brand on social media, consumers continue to engage in other ways. 91 percent visit the brand's website or app, 89 percent shop, and 85 percent recommend the brand to someone they know.

Let's take a look at what you can do to grow your social media ecommerce business and what tools and best practices to use.

14 Steps For Ecommerce Businesses To Use Social Media To Succeed

The more people integrate social media platforms into their everyday lives, the more sensible it is to market them here. Consumers spend almost two and a half hours a day on social media channels.

Why not reach out to them with social posts that you know they spend a lot of time on? For example, eye-catching posts with nice graphics like these posts from Sephora are a great way to market products on Instagram.

Social Media for E-Commerce - Sephora on Instagram

How can you stay up to date with new developments and what you should do to provide the best possible service to your customers? Follow the industry leaders in your feeds and keep an eye on the trending topics in your industry. You can also discreetly observe what other companies are doing, which seems to be gaining traction.

While social commerce is relatively new, it has a significant impact on e-commerce businesses and how they are marketed to customers. As each platform improves its capabilities to make it easier for users to sell, there are more and more opportunities for companies to reach these audiences to further their marketing.

The following steps can help you develop best practices in your business to optimize your social media for e-commerce.

1. Define your e-commerce company's social media goals

There are two ways to use social media for e-commerce: drive traffic to your company's website or drive sales. Each can be important in its own way, but it is important to identify which you value most so that you can effectively plan how to use your resources.

It is important that you set your goals before investing time in strategy and implementation to ensure that you are taking action to get closer to your goals.

If you don't set goals, you won't be able to measure your success or repeat what works.

2. Decide if you want to become a social commerce company

Social Commerce sells directly to your customers on social media platforms. Everything from discovering your product or service, to making a purchase decision, to the buying process, happens in the app or platform you are already using.

For example, a shop is integrated on the Target Facebook page where customers can browse and buy products.

Social Media for E-Commerce - Aim on Facebook

You can be successful with social commerce when you sell products that a potential customer can quickly rate online based on a photo and buy on the fly. Think of lower prices and items that probably don't need to be returned.

A clothing company could successfully sell its clothes and accessories on social media depending on how people tend to buy those products.

When may social commerce not fit? When your products or services are higher-level ticket items that customers want to personally see the quality of. A customer buying an engagement ring wants to spend more time evaluating options and reviewing sellers than social trading allows.

First, focus on the networks that your ideal customer and target audience will use the most. Take the time to engage your audience and respond to their comments and questions.

Regardless of whether you want to do social commerce for your company or not, you should still invest in social media marketing. Social channels can help improve your visibility, increase website traffic, generate leads, and connect with your customers.

3. Create a social media strategy for your e-commerce business

You need a social media strategy for your ecommerce business that takes into account your goals, your resources, and the best platforms to use to reach your customers. Once you have these parts of your strategy in place, you can expand on each element to create effective campaigns that meet your goals.

When using a social media strategy, you are also more likely to use best practices to be more effective overall. Get a clear picture of your target audience, where they spend time, and their concerns. From here, research which platforms are most popular with your target group.

With this information, you can better plan where your time and effort will pay off.

4. Determine which social media channels your ecommerce business should target

First, look for established platforms that offer a range of features, different ways to advertise and sell products, and targeting. Some of them may appeal to you because they go well with your products.

The clothing brand mentioned earlier is likely to want to use Instagram as it is image driven and consumers are already used to discovering and buying clothing on the app.

Next, consider which platforms will attract your target audience. You want to go where your ideal customers spend time.

What kind of data could influence your decision? If you do some research, you may find that 60 percent of Pinterest users are women and 98 percent of Facebook users access the site on mobile devices. You can use these and other data points to determine exactly which platforms are best for your business.

5. Optimize your social media accounts for e-commerce

One of the first steps you need to take is optimizing your social media accounts. Fill out your profiles in full and add helpful information wherever you can.

Make it easy for people to find the information they need to understand your business and shop with you at a glance. Do research to identify relevant keywords and hashtags to use so that they appear in search results. Make your location clear.

Make sure you link to pages where customers can find the products they clicked through. Use clear CTAs so people know what to do to buy from you.

6. Run paid social media campaigns optimized for ecommerce businesses

Almost every social platform has a version of paid advertising that you can use to increase visibility even when organic reach is getting harder and harder to achieve.

There are also different types of ads so it can be helpful to explore the different options. You can try different types of ads on each platform. You can try redirecting ads on Facebook but using shoppable posts on Instagram. Use the functions for addressing target groups.

7. Use automation tools

If social media is part of your sales strategy, you need to explore the automation tools and use what you can. Why is automation so important for social selling? People expect timely and personal interaction on social networks. You will need help to meet their expectations.

It's just not possible to run a successful business and spend every waking moment online responding to comments and answering questions. Social media is like a storefront that is open 24 hours a day, seven days a week (plus holidays!). So don't take the chance to turn people away or miss important inquiries or concerns.

8. Consider the mobile experience

More people than ever are using their phones to access social networks and websites. When it comes to social media for e-commerce, however, mobile design is only the first step. The entire buying journey has to be seamless.

Payment options should be mobile-friendly. For example, you can use Apple Pay to allow users to make purchases from their phones. Further payment options can be found further down the page.

Also consider content formats. With more than 100 million hours of video consumed on Facebook every day, you want to offer video to mobile users in vertical format. People like convenience, a personalized experience, and the feeling that they can easily navigate and interact with your website.

9. Optimize landing pages for e-commerce

Optimizing your landing pages for ecommerce creates a better user experience by providing users with all the information they need to make a purchase decision.

When they click their way through to your website, you want them to quickly understand that they are in the right place. You should be able to seamlessly move on to purchasing the item you want.

Make sure you have high quality product images and videos, with well-written product copies, describing features and benefits, if applicable. Add sizes or specifications to the product page and delete call-to-action (CTAs) to help them convert.

10. Create clear CTAs on e-commerce-optimized social media

CTAs motivate your user to convert to a customer. Take the time to carefully craft these and incorporate them into every prospect interaction.

You can use different CTAs such as: B. Ask questions, including hyperlinks, or add easy-to-click buttons. Your page design can include banners with clear offers, clickable buttons in the sidebar, or pop-up ads to help customers convert.

11. Ensure easy website navigation

User experience (UX) should be your priority when starting your ecommerce site. You want customers to find products quickly and understand how to transition from browsing to buying without confusion.

The easier you make it for customers to shop with you, the better the chance they will convert from visitor to customer. Keep your navigation simple to understand and avoid design elements that are too unusual for users to use.

Organize your site information with clear labels for product categories and avoid tricky navigation styles that can create confusion.

Social Media for Ecommerce - H&M Site Navigation

12. Offer your customers easy payment options

If you want to run a successful ecommerce website, you need to offer reliable and trustworthy ways to pay for your products and services.

You can explore a wide variety of payment options for your ecommerce business, along with their features and policies. Options include Square, PayPal, Stripe, Apple Pay, Google Pay, and many others.

On some social media platforms, customers can shop directly through the app, depending on which features you are using. Some of these options include Facebook (with Facebook Shops, Messenger Chatbots, and Ads), Instagram (with Stories, Shopping, Live, IGTV, and Ads), and Pinterest (with Sponsored Pins, Rich Pins, and Shop the Look Pins). )

You can also research third party websites to promote and sell your products. Read on to find out more about some of these that can help your ecommerce business.

13. Advertise and Sell on Third Party Websites

There are other ways to increase your sales beyond your website. Third-party websites allow you to take advantage of well-established features and large audiences while building your legitimacy and website traffic.

An example of selling third party websites is Amazon. While Amazon buyers may find that they are shopping from you instead of directly from the retail giant itself, you still benefit from the credibility of their brand and their shopping opportunities. You can also target the general audience of visitors with solid buying intent.

Another option is to use sites like Like to Know It that allow readers to purchase one or more items from an Instagram post by linking the product sent to them by email.

RewardStyle is an invite-only affiliate network that focuses on lifestyle, fashion and beauty products and enables sellers to make money by creating content on specific products.

14. Track the success of your ecommerce company's social media strategy

It is important to track the results of your strategy as you implement your ideas so that you can closely analyze your successes and determine where you need to improve.

Choose quantifiable metrics for engagement (e.g. likes, shares, comments, or retweets). Track your website traffic and how much traffic you are getting from your social media channels. Keep track of sales generated through social media marketing and sales made online or through your campaigns.

Linking your efforts to your results isn't always easy, but you can try. With certain metrics, you can better replicate the work tactic and look back at the areas that don't seem to give you the same return on investment.

Conclusion

Social media is an important part of everyday life for many people and offers an excellent opportunity to reach potential customers and sell your products and services. You can use different platforms to strengthen your brand, increase sales and develop loyal fans.

If you also sell online, leveraging social media for e-commerce is a natural step for your business as you plan for future growth. If you have not yet taken advantage of social media marketing, start now so that you don't miss out on the opportunity it presents.

By following the steps outlined above, you can take advantage of social media for your ecommerce business. If you haven't investigated these options yet or need help making them work for you, contact digital marketing support.

Have you invested in social media for e-commerce in your company? Which of the above tips are you going to try next?

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