The English Nationwide Ballet goes digital for the festive season
While some areas of the creative industry were already familiar with new technologies before the coronavirus, the theater world had a difficult few months moving away from the revenue model it has relied on for the past 500 years: bums on seats.
It has been shown that people's appetite for live performances has not diminished during the pandemic, and theater companies such as the National Theater are seeing high demand for their live broadcasts as a result.
Above: Jolly Folly; Above: Take five blues
The English National Ballet is the newest company to join the action. It recently announced its first digital season of original dance films – just in time for the holidays.
All five films feature performances by the dancers of the English National Ballet and were shot in the company's production studio in east London. They range from the old Hollywood music-inspired Jolly Folly to the eerie otherworldly aesthetic of Laid in Earth.
The films will be screened weekly through Christmas and released on the company's new digital platform, ENB at Home, where audiences can access a variety of ballet content from the comfort of their homes.
The Artistic Director of the UK National Ballet, Tamara Rojo, says: “This is the first time the UK National Ballet has started a digital project of this scale. It was amazing to see everyone, with so much dedication and determination, come together to embrace a new process of creation and collaboration.
Placed in the ground
"The result is five very different and beautiful films that demonstrate the resilience and ingenuity of the arts, even in such challenging times."
Each short film is available to rent for 72 hours for £ 3.49, along with an accompanying mini-documentation that gives an insight into the creative process behind the work.
Pointless goodness; All images © English National Ballet