The eight greatest content material advertising and marketing firms of 2020
Research by Demand Metric shows that content marketing costs 62 percent less, but produces three times as many leads as traditional marketing. This comes as no surprise when you find that 70 percent of people prefer to learn about a company through an article rather than advertising.
Content marketing can generate huge amounts of traffic, leads, and sales for your business. If you're a company looking to get started in content marketing, this can be tricky.
The 8 best content marketing companies of 2020
What kind of content do your customers want from you? Is this the same type of content that generates revenue for your business? Today we're taking a look at the best content marketing companies in the industry.
1. NP Digital – Best for instant and consistent sales growth
NP Digital is my content marketing company. Working with Mike Kamo, we developed NP Digital to help millions of people who need help with their content marketing.
No matter what business I was working on – Kissmetrics, CrazyEgg, Quicksprout – there were always a ton of people reaching out to me, people who needed help with their advertising and content marketing campaigns. Long-time readers of my website know that my focus was on sales.
Rankings matter, but many marketers are still obsessed with keywords and content that are not generating income. I've always focused on helping readers build a business that generates traffic, leads, and most importantly, sales.
Another difference to NP Digital is the fact that we don't separate technical SEO from content marketing. SEO – technical, on-page, off-page, local, etc. There is always a package deal for content marketing. This means that the content we create for our customers automatically performs well on Google. No additional work is required.
NP Digital is my way of helping everyone get the income and growth they make in their business.
NP Digital Client list includes:
- Thomson Reuters Foundation
- American greetings
2. Seer Interactive – Best for finding and content big data
Wil Reynolds founded Seer Interactive, which began as a search engine optimization company. What makes Seer one of the top content marketing companies on our list is their focus and emphasis on big data.
Using a combination of in-house and third-party tools, they have built a huge data warehouse that uses an incredible amount of data to identify new, hidden, and unexpected customer trends. For example, Seer Interactive can instantly search 20 million keywords and analyze data from different angles. A large query environment with 202 million SERP records was created.
If you're in a competitive or choppy industry (such as finance, banking, or mortgage) this data is exactly what you need to stay ahead of your competitors.
With Seer Interactive, your approach is SEO difficult. This should be a major priority for every business, large or small, but not every business is big data ready.
Seer Interactive Client list includes:
- American greetings
- Harvard University
- BBVA compass
- University of Pennsylvania
3. Distilled – Best for technical SEO
Distilled was founded in 2005 by Will Critchlow and Duncan Morris.
Distilled has focused on technical SEO from the start and has focused on the developmental aspects of content marketing. While other content marketing companies focus on big data, conversion optimization or revenue generation, Destilled builds their marketing on technical SEO.
They host a two day event called SearchLove every year. Your conference will bring together some of the world's leading thinkers on the latest topics in search, analysis, content creation, website optimization, paid promotions and more.
You have been an industry leader in online marketing and content creation since 2005. Their content marketing services have expanded a bit to include digital PR and training, but their specialty is still the same.
Distilled Client list includes:
- Red Bull
- Rasmussen College
- Simply business
- Cewe Photoworld
4th Fractl – Best for in-depth, research-intensive content
Fractl is a research-intensive, data-driven content marketing company. As the screenshot above shows, they are focused on rapid, organic growth powered by content marketing, data journalism, digital PR, and search engine optimization.
Research makes Fractl unique.
They are constantly researching industry-related topics and sharing their understanding of the art and science behind current content. They share their research in top publications, leading market resources, academic journals, and authoritative conferences around the world.
Her research has been published in MarketingProfs, TNW, The Economist, Time, Harvard Business Review, New York Times, Pub Con, and many other publications and magazines.
If you're in a research-intensive industry and you're looking for a high-growth content marketing company, Fractl is a great choice. You're one of the few content marketing companies that has a customer growth department.
Fractl’s Client list includes:
5. Column 5 – Best for data and content visualization
Budget: $ 10,000 +
Column Five describes itself as an agency for creative content. They mainly focus on the visual side of content marketing – storytelling, design, data visualization, interactive motion graphics, and even exhibition design.
They ranked 291 on the 2013 Inc. 500 list of Fastest Growing Media Companies in the United States. They are best known for their "Child of the 1990s" viral video commissioned by Internet Explorer.
As a content creation company, Column Five is primarily focused on content strategy, content creation, and content distribution. They rely on a simultaneous mix of organic and paid sales channels to draw attention to customer content.
The customer list in the fifth column contains:
- Pacific life
- Cornell University
- The World Bank
- Charles Schwab
- Bill & Melinda Gates Foundation
4. Single Grain – Best for conversion-driven content marketing
Budget: $ 10,000 +
In 2014, entrepreneur and marketing guru Eric Siu bought a failing SEO agency – Single Grain – for $ 2. With his marketing skills and growth mindset, Eric promoted Single Grain and turned it into the top digital marketing agency it is today.
Prior to buying Single Grain, Eric had helped grow an online education company when it was only a few months left in the bank.
"A month later the CEO pulls me aside," Siu recalls, "and he says," Eric, you know, 48 people, their families, they're just riding on your shoulders, and if you can't beat numbers next month, we have to let you go & # 39; "
Eric Sui and the Single Grain team are turnaround specialists. They know what it takes to turn a failing business into a successful one. They focus their attention on optimizing for conversions and rapid growth.
The single grain customer list includes:
- Kitchen Help
- Any house
- Khan Academy
7. The Content Bureau – Best for B2B content marketing
Budget: $ 25,000 +
The Content Bureau describes itself as a leading B2B content marketing company. This agency is 100 percent owned by women and its team is 90 percent women. The Content Bureau focuses its attention on the technology, venture capital and finance sectors and works almost exclusively with global companies that rely on them year round.
Many of their customers are long-term, stable customers who prefer their premium approach, exclusive attention and experienced staff. 80 percent of their team has been with The Content Bureau for over 10 years.
As an organization they give their customers a lot of manual labor; They are open and transparent for each of their customers and offer excellent service with their extraordinary content.
The content office Client list includes:
- American Express
- Royal Bank of Canada
8. Web Profits – Best for SaaS Content Marketing
Web Profits is the content marketing and advertising company co-founded by Sujan Patel and Alex Cleanthous. Focusing solely on SaaS businesses of all sizes, the company shows the founders how to do "10x demo bookings", increase ARR and dramatically increase inbound leads.
Patel doesn't see Web Profits as an agency. He calls it a marketing hit team, a team of SaaS specialists who understand your business inside and out. Your company only focuses on one industry. They have refined their process based on real-world experience.
What makes Web Profits so unique? Sujan Patel is the co-founder of Mailshake, his own SaaS company. He is also the managing director of Ramp Ventures. He has a deep understanding of what it takes to build a successful SaaS business from the ground up and is satisfied on both sides of the business. This makes the Web Profits team uniquely qualified to serve SaaS customers.
The Web Profits customer list includes:
4 characteristics that make a great content marketing company
Your content marketing depends on several factors to be successful. A good content marketing company will give you all of this and can easily demonstrate that they have the expertise to make your campaign a success.
Factor 1: A stable team of content creators
A healthy content marketing company will have a list of regular and consistent writers on their team. Stable writers have mastered writing, grammar, logical consistency, and storytelling. These writers can target your readers and create content that will move people towards a specific goal that you have in mind.
These writers don't need a lot of babysitting and can figure things out on their own to some extent. They are reliable and can match your brand voice.
Content mills produce poorly written filler content that is primarily written for search engines. When you approach a content marketing company, you want to ask them questions about how they run their business.
- How many authors do you have in your staff?
- Are you a freelance or W-2? Are you using a mix of both?
- How many of your writers are full-time? Part time?
- How do you manage your writing team?
- How many years of experience does the average writer have on your team?
When asking companies these questions, listen carefully to their answers. Look for inconsistencies or red flags. If you spot red flags, bring them up immediately and ask for an answer.
Factor 2: Access to publishers and influencers
According to Derek Halpern, founder of Social Triggers, you should spend 20 percent of your time creating content and 80 percent of your time promoting content. The content marketing companies you work with are no different. If you invest a lot of time and money into creating amazing content, you should spend four times as much time promoting it.
You want to make sure that everyone in your audience who needs to see the content you've created sees it.
If you work with a content marketing company, they should already have a list of influencers and publishers in their address book. You should also have connections and relationships with the right people so they are pretty sure they can drive traffic to your content.
Factor 3: Specialized knowledge of your industry
In an ideal world, your content marketing provider will have extensive experience in your field or the ability to connect with experts who do. At the very least, you want to make sure that the content marketing company you choose can write credibly about the topics relevant to your business.
The more specialized the content, the more important these criteria are for your company.
Industries like healthcare, engineering or finance require a lot of specialist experience. It is unrealistic to expect an inexperienced company to write credibly on a technical topic. On the other hand, there are some pros and cons that you need to weigh for your business.
- Inexperienced company Con: If you hire an inexperienced company, they will need more time to do research and catch up on the latest developments. Content production will likely take longer than expected and will require more changes to begin with.
- Inexperienced Company Pro: They bring new ideas that are perfect for beginners. As they learn the space on the go, their authors produce content that your audience will also find helpful.
- Experience Company Pro: When you hire a seasoned company, this will produce content faster and provide readers with deeper insight based on years of experience.
Specialization requires specialists. The more technical your company, the more important it is to have a specialist on hand. Mainstream content is very good at handling generalists.
Factor 4: content analysis and measurement
You have to see the numbers. Your content marketing company should be able to give you a detailed breakdown. You should receive data describing your performance. They should give you the KPIs, metrics, and sentiment for your content.
You should be able to answer the following questions:
- Does this content bring us closer to our campaign goals?
- Does this content (e.g. blog post, white paper, e-book, infographic) lead to a conversion?
- How far do people read your content?
- Where in our flywheel do we lose customers?
- What do we need to change / optimize to improve our conversion rates?
- Which content marketing opportunities are we missing and where?
Creating content is not enough. The content marketing company you choose should provide you with the actionable data you need to create profitable content for your business.
What to Expect from a Great Content Marketing Company
A great content marketing company should be able to provide you with consistent and comprehensive results. These results ensure that your content marketing campaigns stay on track and that you can get the consistent results you need.
Your content marketing provider should deliver results to you during the pre, post, and post launch phases of your campaign.
The services to be provided include:
- Content samples that demonstrate your knowledge and expertise
- The information and materials (e.g., credentials, existing content) you need to get started
- A declaration of work and a list of the services to be provided (e.g. 14 articles of 2,500 words each per month, including changes)
- Your process (if they don't work with you and yours)
- Projected milestones, schedules and calendars for campaigns
- Your contact person with name and contact information
- Hours availability
- The best way to communicate (e.g. Slack, email, phone, chat, or text)
- Expectations of you
- Your processes, policies and procedures
- Analytics and reports, including business goals, objectives, KPIs, metrics, strategies, tactics, and risks
- Content reviews
- Consistent updates on your campaign performance
- Regular (weekly or monthly) calls to discuss performance
- Consistently updated due dates and delivery times
- Monthly debriefing to discuss successes and failures
Here are some additional details that you should expect from your content marketing providers as well:
- Good limits (including the ability to say no)
- Fast and clear feedback
- Detailed information about different parts of your campaign, including financial, campaign and performance data
Large content marketing companies started asking more questions. They give you the upfront information you need to review your business and make an informed decision. Once you have decided to proceed, you will be asked for all of the information and materials you need to get the results you want.
Content marketing produces more leads and revenue than traditional marketing methods. If you're looking for a good content marketing company to get you started, it can be tricky. Use this list to help identify the companies that are a good fit for your business.
With this post, you should have a pretty good idea of what questions to ask, what to expect, and how to choose the right content marketing provider.
Invest the right amount of effort in the right company and your content marketing will grow faster than expected. It's difficult at first, but it will take an effort to assert yourself and continue to produce really helpful content even when it is difficult.
You will see constant sales growth as customers realize you mean business helping them solve their problems. Content marketing is the best way to show them you understand and you can help.