The cons of shopping for Instagram followers
As with any shortcut, buying Instagram followers can be very tempting.
And why not? Just take a look at these ads:
"Get 100% Real Instagram Followers in 10 Minutes!"
"Pay only $ 5 for 500 followers."
"Increase Your Instagram Followers by 25% at Shockingly Low Rates!"
But be warned – Don't give in.
These shortcuts are never worth it. This is all the more true as the Instagram algorithm is regularly updated to weed out poor quality and fake accounts and interactions.
Also, the results are hollow, deceptive, and … shamefully obvious.
This guide covers all of the points to give you a better idea of how buying Instagram followers works – or rather, how it doesn't work – as well as actionable ways to grow your followers organically.
So let's get started!
How do people think buying Instagram followers will help them?
Buying Instagram followers is usually done in two ways, each with different results:
More (fake) followers
Indeed, the very simple and inexpensive way to get more followers is by spending money.
But Instagram can Find your fake followers Who are shell accounts and can ban them? In addition, you will not receive any income or commitments to your company.
Automatic following and non-following with more likes
This method is based on the usual Instagram etiquette – #FollowForFollow.
You follow an account and that account follows you back. The catch here is that Another account will automatically no longer be tracked after a few days.
You can choose how fast you want the bot to work when you are following other Instagram users who will then check out your account and follow you.
We know this method sounds better than the first, but it's still not an organic way to grow your true fans. Here's why it doesn't work:
- People can tell you that they bought trailers
The bot can like multiple pictures in quick succession and alert Instagram users that you are not really into them. A high ratio of followers to followers is another indication.
- Does not identify any accounts that follow you back
The bot cannot identify accounts that are bots, brand ambassadors, or inactive accounts. Even if you follow them, these accounts won't follow you back.
- Inaccurate customer targeting
It is necessary to have an organic, loyal fan if you want to increase your engagement over the long term. The bot often messes up targeting and adds accounts that have no real interest in your brand.
Not everyone checks their Instagram regularly. So they may miss the bot that follows and doesn't follow them, which again means nothing to your account. #MoneyWasted
Basically, You won't get sustainable results in the long run.
How does buying Instagram followers negatively affect your brand?
Before we talk about why you shouldn't buy Instagram accounts, let's discuss why you should choose to have an Instagram account.
- You want to get in touch with friends and family and give them an insight into your daily life. If you are, why buy followers to have a bigger network? You don't know them and they definitely won't be interested in the posts you share.
- You want to use the 1 billion Instagram users and sell your product or service. If you are a business or brand, you have no use fake followers as they won't buy anything from you.
- You want to influence your followers and close potentially lucrative offers from brands to showcase their offers. If you're an influencer, what's the point of having fake followers if you can't influence them? This will only make you look unreliable and fake.
In other words, Buying Instagram followers is nothing more than #Fail.
Let's go over the reasons why you shouldn't buy Instagram followers in more detail:
Absolutely zero real engagement
One of the main reasons people buy followers is to increase their engagement. Well, right after increasing the number of followers.
However, the reality couldn't be further from the truth.
Since you are only paying for fake bot accounts, the best engagement you can hope for is a general "nice post" comment.
If you are an influencer, your main job is Influence on the behavior of your followers and potentially get them to buy products from brands that you have partnered with.
But if they are not concerned with you, you are not influencing them at all.
Exactly why Brands check the validity of an "influencer" before you take the plunge and work with them.
Your competitors and Instagram will know that you bought followers
There are some dead giveaways screaming that you've bought your Instagram followers and likes, making your folly embarrassingly obvious.
- Your likes-to-follower or likes-to-comments ratios are unnaturally high.
- They have similar buying services that follow your account.
- The accounts that like your post or follow your account have little to no activity in the form of posts, few followers, missing profile photos, etc.
Trust us, people will know.
You have a mismatched engagement
Human behavior is predictable, which is why you likely have one typical pattern of engagement if you have a real following.
Tagged the Instagram accounts of 2 million influencers and discovered the following patterns:
- Less than 1000 followers have an average of 8% engagement
- 1000-10,000 followers average 4% engagement
- 10,000-100,000 followers have an average engagement of 2.4%
- 100,000 followers – 1 million followers average 1.8% engagement
- More than 1 million followers have an average engagement of 1.7%
This doesn't mean your engagement rates should exactly match these numbers – they're just averages, after all. A noticeable difference, however, would mean that something is definitely going on.
Instagram will punish you or even suspend your account
Instagram is ruthless when it comes to punishing accounts with bogus followers.
The platform recently updated its Terms of Service to identify and remove fake accounts. It also removes any likes, follow-ups, or comments that came from third-party applications that were created to artificially grow the audience.
You are also violating Instagram community guidelines for buying followers, which can trigger a moderator response.
Fake accounts are constantly being deleted, so your followers can disappear at any time. There are those too Risk that Instagram will permanently suspend your account because of these unethical practices.
Higher susceptibility to SPAM
The majority of your purchased followers will be fake, but there may be some accounts that bring SPAM with them.
When you provide your email address for buying followers, you basically are Providing opportunities for spam posts. These spammers have access to your followers and also deliver SPAM there.
Some of your real followers may be following these accounts just because they see you doing it and when they discover the quality of these accounts they may stop following you.
No income for you
Your fake followers don't spend money your products, and they won't refer anyone to you.
So what's the point of spending money to buy followers if there is no benefit?
As mentioned earlier, brands no longer choose influencers based on their number of followers. They use a variety of tools to get an accurate picture and avoid working with unworthy accounts.
Obviously, if they find out that you've bought your followers, they're not going to be working for you.
Hence, even though you spend serious money increasing your list of fake followers, you will not make any income.
You will be blacklisted
Let alone income Brands will blacklist you right away When they find you lack credibility.
Influencer marketing is based on trust, which is why Brands want to work with real influencers who have built their following organically. And when they find that you've taken a dishonest shortcut, they'll question your worth as a company.
Instead, you can buy Instagram ads. Not only will this help you increase your reach, but it may also help you gain real followers.
If you have the budget to “buy” followers, spend it on paid advertising instead.
Actionable Ways to Authentically Grow Your Instagram Followers
We can now agree that buying fake followers will not bring success for Instagram and will only detrimentally affect your potential.
So the question here is how can you get more Instagram followers?
Below are some of the best ways to increase your Instagram followers:
Create useful and relevant content
The best way to get people to stop scrolling through their Instagram feed and liking your post or following your account is to Create content that really interests them.
Think about your target audience and make the value of your contribution clear by tying it to a specific purpose.
What do you want to post? Information, education or entertainment?
Here are some suggestions to help you create content:
Information content that informs your target group
- Interesting articles, stories, and other relevant content from around the world.
- Research and analysis that examines a specific topic or area.
- Latest local, national and international news in your niche.
Educational content that teaches your audience
- Step-by-step instructions that show the user how to achieve something.
- Tutorials in the form of photos or instructional videos.
- Video reviews of products or services to help users make purchasing decisions.
Fun content that will help your audience pass their time
- Celebrity gossip, stories and photos.
- Quizzes, brain teasers, trivia, and other mental tests.
- Humorous content to break life's daily monotony.
Inspirational content that uplifts your audience
- Inspirational photos and videos on fashion, living, eating, gardening and traveling.
- Thought-provoking perspectives or strong opinions on critical issues.
- Personal anecdotes or stories to generate empathy.
You can choose any type of content based on your audience and personal preferences – just make sure it's relevant. Your audience should feel like they're getting something out of your posts.
If you're still struggling to understand the type of content to post, you can hire a marketing agency or social media consultant to do the work for you.
Our team at Neil Patel Digital has a team of experts who are highly skilled at creating Instagram posts that drive traffic and drive engagement.
Strategic use of growth tools
Hashtags are an excellent way to go Grow your Instagram and deserve authentic followers.
Effective growth tools like HashtagsForLife can help you see the performance of a specific hashtag in your content area and get insights and analysis. You can also view the reach, average likes, and unique posts made using that hashtag.
These are some of the best Instagram hashtags:
- #love (1,271,692,015)
- #instagood (742,795,562)
- #Photo of the day (507,358,504)
- #fashion (487.010.088)
- #beautiful (463,668,566)
- #happy (427,528,663)
- #cute (418,686,470)
- # like4like (417.887.839)
- #tbt (413.049.020)
- #followme (392,011,012)
Promote your Instagram on other social media platforms
It's normal for people who are on Instagram to be on other social media platforms like Facebook and Twitter.
So if you advertise your Instagram on other networks, your followers will know that you also have an account on Instagram, which in turn can drive traffic to the latter platform while increasing your followers.
Make sure your Instagram business account is linked to Facebook. This way, you can share your Instagram post on your Facebook page and give your Facebook friends and followers a little glimpse of what you have to offer on Instagram.
Try Instagram Ads
If you are considering buying followers, give them up Marketing with Instagram Ads one try.
Select a suitable target for advertising campaigns, e.g. B. increasing your brand awareness or increasing your reach.
This will not only help you increase your number of followers, but also in front of people who have never heard of your brand and products but want to.
Optimize your Instagram account
Optimizing your Instagram account can be a great way to get organic followers.
Your Instagram bio is like the home page of your account, which is your brand.
Think of a creative bio, add creative captions, pick a good profile picture and username, and watch the magic unfold.
This is a great way to strengthen your brand identity and drive Instagram traffic to your website. You can also add links to your bio that will direct your visitors to your website.
Top tip: Make your Instagram as search friendly as possible. If it's too long, try shortening it. Also, avoid adding numbers or special characters.
Follow a consistent content calendar
Post regularly on Instagram is a not-so-secret secret to attract more followers.
When you start getting followers, you don't want to let them forget that they followed you in the first place. For this reason, adherence to a regular publication schedule is necessary.
You shouldn't post more than twice a day to avoid spam – consistency matters.
Almost 200 million Instagram users use their accounts every day. Even if you post a couple of times, that's enough to get the followers up and running.
Just check out the graphic above for the best times to post on Instagram.
Follow the FLC rule (Follow + Like + Comment)
You may have heard of this rule before, and it is as simple as it looks.
You should Engage directly with your followers, follow different accounts and like and comment on their photos. Try this repeatedly until you see an answer.
Indeed if you do FLC with a personal touchThey can have a third of a hundred contacts you deal with and follow you back.
Everyone likes free content. So why not grab the attention of other users by posting a giveaway for your product, service, or merchandise?
You will find that many companies are holding a giveaway asking users to tag 3 to 5 friends and repost content. This can be a good way to go Increase your brand visibility and quickly gain many followers.
You can't have bots that lead you to Instagram success
Fake followers might increase engagement at first, but there really is no benefit in the long run – in terms of both credibility and financial gain.
Instead of indulging in Instagram's popularity, follow our highly effective tips to slowly but legitimately grow your followers.
It might seem daunting to come up with a plan to get your followers up, but with one effective strategic plan On the spot, your followers will grow faster than a bot ever could.
Wondering where to start? Contact us here and let us help disrupt your industry.