The cartoon character challenges individuals's notion of refugees
The world is currently witnessing the highest displacement in history. Every year millions of refugees flee their homes to lead better lives and at least half of the 70 million currently displaced are children.
While much of the media portrays refugees as helpless with no future, new child character Robogee seeks to change these negative stereotypes and encourage people to get involved with the refugee community.
Developed by We Are Pi in collaboration with Multi-Aid Programs (MAPs) for refugee agencies, Robogee is a curious and smart young robot who is forced to leave her home planet when danger arises.
The children's character is based on a real robot refugee created in 2016 by Team Hope, a group of young refugee engineers who formed a robot team with the support of MAPs.
In developing the cartoon version of Robogee, We Are Pi decided to base the character on the real-life experiences of the members of Team Hope. Making sure they struck the right balance between the hitting realities of refugees and the inclusion of content for children was paramount, according to Mark Lester, the agency's strategy leader.
“The way the media talk about refugees in the press often paints a negative and dehumanizing picture. We created Robogee to involve the public in a way that can break down those narratives and advocate for the true capabilities of refugees. The world we created may be fictional, but the stories and characters are based on the real-world journeys and experiences of the students at MAPs, ”he adds.
Robogee's story comes to life in the form of a weekly comic on Instagram through the official @ RobogeeTheRobot account.
Followers can experience Robogee's journey through the galaxy and engage with accompanying content about the refugee experience and how they can help challenge negative stereotypes.
Agency: We are Pi
Design director: Seth Josephs
Designer: Fleur Ellis
Illustrator: Nick Fatouris