The brand new branding for The Prince’s Belief is alleged to boost
The Prince & # 39; s Trust was founded in 1976 by Charles, Prince of Wales, and is dedicated to facilitating education, training and work for young people, many of whom are in or out of care, who have broken the law or under Homelessness and mental illness or other often life-changing problems. The charity works with people between the ages of 11 and 30, guiding them through challenges in different phases of their lives, from helping with difficulties at school to unemployment.
Although the charity's previous branding was clean and easy to follow, it resembled the tired, non-binding aesthetic seen in public education programs. The old identity also placed the logo in the spotlight, the three ostrich feathers that emerge from a crown that, although the coat of arms of the Prince of Wales, is probably more closely associated with the Welsh Rugby Union.
Instead, the new branding of the design studio SomeOne minimizes the logo in favor of a rich color palette, enlarged typography and graphic patterns and thus ensures a visual identity that appears much more appropriate for the young target group. Overall, the studio developed an updated visual toolkit, language, and strategy based on advice from young people who had come into contact with the charity.
The identity is intended to channel ideas of progress and growth based on the motto of the charity, Start Something. For this purpose, SomeOne opted for chevrons as the predominant graphic, which developed from the striped effect of the feathers on the logo. The updated visual identity is designed not only to encourage people to use their services to advance their own lives, but also to help the charity itself achieve growth through funding and recruiting volunteers.