The 6 finest firms for digital technique of 2020
According to Smart Insights, 49 percent of companies do not have a clearly defined digital strategy.
Choosing the right digital strategy for your business is crucial. Experience helps you think about what to do differently, what not to do, and where to focus your energy. A fresh perspective from the outside can make all the difference. More important is the selection of a company that can implement this strategy.
When choosing the best digital strategies company, you may be wondering where to start. Here is a list of our recommendations for the best digital strategy companies in the world.
1. Neil Patel Digital – Best for content marketing and digital strategy
I've written more than 4,294 blog posts in 10 years. I've created millions of words and built three businesses of my own using content marketing. I've used content marketing to generate 195,013 visitors per month, and I've done the same for my Fortune 500 customers. When it comes to digital strategy and content marketing, I've shown that it can work.
I do the same for clients with my agency NP Digital. We support our clients in developing a digital strategy that will maximize the results they get from their content marketing, advertising and SEO campaigns.
The focus of our digital strategy is on sales. Everything we do is focused on delivering real results for businesses, whether that be more traffic, leads, or revenue.
NP Digital's customer list includes:
- Thomson Reuters Foundation
- American greetings
2. REQ – Best for Enterprise Business Strategy
REQ is a Washington, DC-based, award-winning agency with corporate-level experience. They are industry veterans with some of the best talent in the industry.
Projects start at $ 50,000. They offer a comprehensive suite of solutions for your marketing and digital strategy needs. Including:
- Advertising media
- Digital advocacy
- Brand strategy
- Reputation management
- public relation
- Data analysis
They were listed on both the Inc. 500 and Deloitte Fast 500 lists – they are one of the fastest growing companies in America. They have offices in Washington, DC, New York, Boston, San Diego, Las Vegas, and San Francisco.
REQ's customer list includes:
- Sweet green
- Empire State Building
- Constellation energy
3. Usman Group – Best for Mid-Business Strategy
With 80% of customers in the mid-market segment earning between 10 million and 1 billion, Usman Group specializes in digital strategy and market research. They provide analysis, strategy, execution, and measurement to help clients deliver successful campaigns.
They apply the four key principles of design thinking, learn from people, identify patterns, make solutions tangible, and continuously iterate in all of their customer engagements.
Projects start at $ 10,000. You will receive a hand-picked team that will provide evidence-based, practical strategies and recommendations.
Usman Group's customer list includes:
- Red prairie
- University of Chicago
- National Security Council
- Chicago Sun Times
- Price line
4. DeSantis Breindel – Best for Branding Strategy
DeSantis Breindel is a New York City-based digital strategy company specializing in end-to-end branding strategies. They support companies in brand differentiation, customer experience, branding of mergers and acquisitions, brand valuation, brand launch and employee engagement.
Projects start at $ 75,000. They provide in-depth research and measurement for your digital branding, brand identity and strategy, content marketing, customer experience design, and film production services.
DeSantis Breindel's customer list includes:
- Lathrop Gage
- Lincoln International
- Lewis Roca
5. Mabbly – Best for data analysis, channel strategy
Mabbly is a Chicago-based strategic design agency that draws on digital strategy, market research, and data analysis. You focus on turning complex problems into growth opportunities. Supporting the human connection with digital experiences through sophisticated design and data-driven digital strategy.
Mabbly's team of digital and brand strategists work together to develop a channel strategy that combines the message with the medium that is appropriate for your business opportunity. Projects start at $ 25,000.
Mabbly's customer list includes:
- Berkshire Group
- Griffith Foods
- 21st Century Fox
- Limitless coffee & tea
6. Ironing paper – best for small businesses
Ironpaper pays off as a B2B growth agency. Their strategy for conversion growth focuses on increasing traction with growth of up to 1 percent. The growth phase is set at 1 to 3 percent, with anything above 3 percent listed as a scaling.
The interesting thing about Ironpaper is the fact that they talk about the elephant in the room.
“Often times, companies try to answer the question,“ What is a good conversion rate? With no context to answer. What is a good conversion rate? When setting conversion rates, context is everything.
A lack of context can actually hurt a marketing team as the teams make the wrong assumptions. "
This shows you that Ironpaper doesn't focus on vanity metrics or conversion manipulation. They know the difference between high and low value conversions. Her projects start at $ 10,000 and focus on small businesses.
Iron Paper's customer list includes:
3 characteristics that make a great digital strategies company
Your digital strategy company should be able to give you the details in advance. While many companies are able to offer you amazing strategies, many are unwilling to demonstrate it in advance.
1. Your agency is asking the right questions
Creating an extraordinary digital strategy starts with your agency asking the right questions. These questions determine what will be answered and where your answers will go. Here is a small selection of the questions your agency should ask.
- How is our business going now?
- Which parts of your business are underperforming?
- What is our goal for each area of our business?
- What do customers expect from our product and our business?
- Which marketing channels are our customers active on?
- Which marketing channels should we use to achieve our goals?
- What metrics and KPIs will we use to evaluate performance?
- How should we promote our products and services in the market in order to achieve our goals?
These questions shape your digital strategy.
- Why are we in business?
- Where are we now
- Where do we want to go?
- How do we get there?
Your digital strategy framework should answer four general questions. Good digital marketing agencies should ask these questions early in the engagement process.
2. Your agency is ready to share the strategy
The agency you choose should be willing to share sample strategies with you. This doesn't mean that you should expect your agency to provide the entire strategy upfront for free. Specific work isn't ideal and that's not what you're looking for.
You are looking for an example.
They can let you know by phone, in your proposal or offer, or in a sample report. You want them to share a small snippet, part of their proposed digital strategy. This is important for several reasons. With sample data, you can:
- Assess the competence of your agency
- Use sample data to assess potential performance
- Evaluate your digital strategy or marketing priorities
- Outline knowledge gaps and weaknesses in your process
You are not asking for a comprehensive strategy document, you are simply asking your agency to select part of your business and create a strategy for it. Ask your agency a question (e.g. how would you increase sales for one of my products?).
3. Your agency can implement the strategy
Venture capitalist Arthur Rock believes that strategy is important, but not as important as the people who can implement that strategy.
"For the past 30 years, I've been reviewing an estimated one business plan a day, or about 300 a year, on top of the large number of phone calls and business plans that just aren't appropriate." Of the 300 likely plans, I can only invest in one or two a year; and even among the carefully selected few, I would say that a good half does not live up to expectations.
The problem with these companies (and the ones I don't want to be a part of) is rarely with strategy. Good ideas and good products are a dozen. Good execution and management in a word, good people are rare. "
A good strategy is not enough. You need great people who can implement your digital strategy and get the results you need to grow.
Your agency should have two things:
- A team that can implement your digital strategy
- A proven track record showing that they have consistently achieved this in the past
If they can offer you both, or are willing to provide you with a trial period to test their ability to execute your digital strategy, this might be a good solution.
What to Expect from a Great Digital Strategy Company
Your agency should give you details on each of these points. If you have any further questions or concerns, please contact your agency.
- A clear track record: Your agency should be able to show you examples, testimonials, case studies and reviews that show they have achieved results for other clients.
- Clear milestones: You're looking for clear milestones, timelines, and results that show that you can successfully create and implement a plan. Your agency should be able to provide you with a schedule that explains how long it will take to implement and when they are likely to see results.
- Agency procedure: You want to see how your agency would like to approach your campaign or project. You should be able to break down the approach included in your strategy document. This document should explain how to approach your campaign, what to expect, what your goals are, and more.
The digital strategy company you choose should give you the options you need to successfully execute the plan.
Choosing the right digital strategy for your business is crucial. You need a plan that guides you and describes where you are, where you want to go, and how to get there. A new perspective from the outside world can mean the difference between success and failure.
Remember, executing your digital strategic plan is more important than just a plan. Use this pool to choose a digital strategy company that will work with you to achieve your business goals.