The 5 Greatest E-mail Advertising and marketing Corporations of 2020
Almost everyone uses email.
But here's the cute part.
The people you want to reach or keep already have active email addresses. Heck, most of them used or would use one to sign up for your service or product.
Getting into (and staying) people's inboxes can make a ton of money. Data shows businesses can generate $ 38 for every $ 1 investment in email.
Unfortunately, entering an inbox is no walk in the park.
This is where the best email marketing companies come in.
These companies will help you strategize, collect relevant email addresses, create and manage email marketing campaigns that will drive business growth.
How do i know?
Our Neil Patel Digital team screened hundreds of email marketing companies based on their brand reputation, customer portfolio, ratings, and areas of expertise.
The Best Email Agencies You Can Trust. Not only would they get them into your ideal customers' inboxes, but you can keep those companies there until you turn prospects into branding advocates.
The 5 Best Email Marketing Companies in the World
- Neil Patel Digital – Best for email content
- Inbox Army – Best for full service email management
- Fix My Churn – Best for SaaS email onboarding and churn
- Action Rocket – Best for custom HTML and CSS corporate email
- SmartMail – Best for Ecommerce Email Marketing
I am confident that the best email marketing companies listed above and below are reliable based on their proven track record.
Hire any of them based on your needs and they will help you make email marketing a growth channel for your business.
Without further ado, let's explore each of these companies and see for yourself why we think they are the best.
Neil Patel Digital # 1 – Best for email content
Email marketing is undoubtedly effective. But it also has its downsides.
According to two different studies, between 0.19% and 0.52% of your email subscribers would unsubscribe for every email you sent.
Guess what was one of the top three reasons that Jilt, an email marketing software, is responsible for why people unsubscribe from email?
In other words, no matter how great your email marketing strategy is, writing killer emails that will appeal to your prospects and keep you in their inbox requires great content.
And this is where we, Neil Patel Digital, come in. That's why customers, from startups to corporate brands, love to work with us.
Email is also an excellent channel for disseminating content.
However, the quality of the content must be amazing. If not, your unsubscribes will improve the ROI of your email campaigns.
Again, this is an area where we stand out from the crowd.
At Neil Patel Digital, our email content service starts with creating engaging content that your customers and prospects will love.
Then we use email marketing as one of the channels to promote it:
You can check out Neil Patel Digital's content services Here.
# 2 InboxArmy – best for full-service email management
For in-house teams looking for quick email marketing, InboxArmy is highly recommended.
As a full-service email management company, InboxArmy offers a range of services including email template design, custom coding, and 360-degree email marketing management:
This agency offers volume-based pricing for businesses and white label services for other digital marketing agencies, which proves their experience.
And they serve clients from government agencies like Texas Health Resources to companies like LandCentral, Airbnb, Jockey, and several others.
# 3 Fix My Churn – best for SaaS email onboarding and churn
When it comes to email marketing, SaaS (Software as a Service) brands have special needs.
First, when new test users sign up, they need great email onboarding sequences to convert them into happy, paying customers.
And if an existing customer no longer uses your product or wants to churn, you can keep them with the appropriate churn email.
Fix My Churn specializes in these two areas:
Fix My Churn works with technology companies with a monthly subscription business model.
The company uses world-class SaaS copywriting skills to create relationship-based email sequences and keep customers happy.
# 4 Action Rocket – best for custom HTML and CSS corporate email
Action Rocket doesn't need to be introduced into business email marketing.
This company even works with leading email marketing software brands like MailChimp, Litmus and Campaign Monitor to drive innovation in the email space.
Action Rocket has years of experience strategizing and executing custom HTML and CSS email and CRM development programs for businesses:
Founded in 2011, the company works with a team of experienced developers who are very familiar with the strategy, design and coding of complex and customer-specific email programs.
And their clientele speaks for itself, including the BBC, Marks & Spencer, Global Radio and many others.
# 5 SmartMail – Best for Ecommerce Email Marketing
SmartMail is Done For You (DFY) email marketing company that is highly recommended by e-commerce companies.
This company takes care of all ecommerce email marketing for online stores. And preferably when starting campaigns that are based on automated triggers.
Throughout the customer lifecycle, SmartMail is exceptional at strategizing and running optimized email marketing campaigns for e-commerce businesses.
And they have a track record and excellent results to show.
SmartMail has emailed over $ 187 million in sales for e-commerce brands, sent billions of emails, and served over 87 companies including Skechers, French Connection, Cotton: On, and others.
5 Characteristics That Make a Great Email Marketing Company
What are the qualities that make an email marketing company great?
They are as follows.
1. Familiar with content creation
Most businesses are buried in strategic planning and designing email marketing plans.
What are they mistakenly relegating to the back seat?
The quality of the email content is a big part of how effective your email marketing campaigns are.
A fundamental characteristic of the leading email marketing company is to focus on creating engaging content for your email campaigns.
And a top notch email company will help you combine top notch content with amazing promotions to get the conversions you need too. Great companies combine the two seamlessly.
2. An impressive portfolio
An email marketing company that claims to be among the best needs to have something to back up that claim.
One of those things is the customer portfolio.
Who did they run a series of email marketing campaigns for? Were these campaigns successful?
In any case, you don't even have to ask these questions of a top email marketing company because you can find the answers in their clients' portfolios.
And if you're looking for this portfolio trait in top email marketing, you'll do well, too.
It helps you see who they've helped and decide if they are a good fit for your company.
At Neil Patel Digital we have customers you might recognize.
In the 40 years of its existence, email marketing has developed enormously.
What worked yesterday may not work today. And even if it works, it may take a different approach.
With the ever-evolving trends and modern strategies for email marketing, top companies must keep pace with these changes in order to deliver the best work.
Thought leaders are how the top email marketing brands keep up with the industry.
And they do this by publicly sharing new insights, experiments, new strategies and tactics to preserve the brand's reputation among other professionals.
So you should do some research and look out for this trait as it is an excellent way to find a top email marketing company.
4. Real life testimonials
Anyone can claim to be the best, but what others say about them shows their competence the most.
In the business environment, in the testimonials they leave, you will find how previous and existing customers feel and say about the work of a company.
The truth is that it is difficult to run a successful email campaign that will propel a business to growth.
A notable feature of the top email marketing company is the real world testimonials they get from clients for their public work.
5. A varied team of experts
A lot of thought goes into a successful email marketing campaign.
From strategy to e-mail address acquisition, selection of e-mail marketing software, writing e-mail texts to campaign management, all require different levels of expertise.
Established email marketing brands are never a solo show. It's usually a team of experts working together to get results.
And that's a characteristic of top email marketing companies: Display of the entire team planning, executing, managing and optimizing email campaigns:
What to Expect from a Great Email Marketing Company
Ultimately, an exceptional email marketing company that will help you turn email into a real growth channel for businesses that:
- Win prospects for customers
- Facilitates customer relationship management
- Turns email marketing into a reliable content medium.
However, in order to reap these benefits, there are a few steps you need to expect before you start working with one. Some of the most notable are the following.
1. A discovery session
As you saw when reviewing and categorizing the best email marketing companies based on their areas of expertise above, not all clients in all industries can serve.
To see if they can solve your specific problems, excellent email marketing companies must first fill out an inquiry form.
By completing this inquiry form, you can share your email marketing challenges and business goals.
After completing this form, expect a discovery session where an expert will speak to you personally to better understand your needs.
2. Research and strategy recommendations
A discovery call allows the company to gain more clarity and context about your business needs related to email. However, don't expect them to suggest a solution right away.
Top email marketing brands usually use what you've shared with them to do research.
From there, they can make sense of how to tackle your challenges and identify the best possible strategies they can use to work with you.
Expect a summary of their research and recommendations by email or other phone call. This usually ends with a decision about whether you are suitable to work with.
3. A contract with project results
If everything is going well by this point and you like the recommendations, expect a contract that outlines what a top email marketing company would do and what it would cost to work with you.
This contract will also set out project schedules and results, legal requirements for collaboration, and your expected investment.
4. Client onboarding
If the contract, project scope, results, pricing, and other factors look good, exceptional email marketing companies have a custom onboarding process to begin the process of working with your company.
This onboarding process will help you and the company develop an understanding of how to manage your product and all of the other things required to work together smoothly.
Start email marketing from day one
Don't make the mistake of getting started with email marketing later.
Most companies recognize the need for social media, SEO, content marketing, and others early on, but leave email in the back seat as it's not a trend.
Some reasons to start email marketing from day one are:
Marketers who used email marketing to segment their target audience reported seeing a 760% increase in sales.
Whether you're emailing yourself and getting help from a leading email company, get started today.