The 5 finest status administration firms of 2020
Womply researchers analyzed 200,000 small businesses in each state and looked at a few dozen industries.
They found that companies with more than 82 reviews make 54 percent more money overall. It's not just about getting reviews, either. Companies achieved moderate to large leaps in sales with the simplest of tasks. Do you request your profile on at least four review sites? You earn 58 percent more sales. Companies that respond to their reviews 25 percent of the time generate 35 percent more sales.
Here is the problem that many companies face.
You dont know what you are doing. Most know how to ask customers for reviews, but aren't sure how to deal with the other important parts of reputation management.
That is why it is important to get help.
When you have the right reputation management company, you have the help you need to improve your company's online reputation.
The 5 best reputation management companies in the world
Here is a shortlist of the best reputation management companies in the world. You can use review sites like Clutch.co, HubSpot Agency Directory, or Sortlist if you're looking for something more specific in the reputation management industry.
1. NP Digital – Best for local SEO and reputation management
NP Digital is my agency. If you are familiar with my work, you will know that I have a strong background in search engine optimization and digital marketing. I started an agency called Pronet Advertising more than 17 years ago when I was in high school.
It's hard to believe I've been a marketer for over 20 years! That gave me a lot of time to learn how reputation management integrates with local search, content marketing, social media marketing, and advertising. I have learned all the lessons I have learned from the companies I started – Kissmetrics, Crazy Egg, Pronet, Quicksprout, NeilPatel.com, and now NP Digital.
My agency is a little different from other agencies.
NP Digital ties all of our work back to sales. It's no different with our reputation management campaigns. If you want to put a dollar into your campaign, you want two dollars back, right? My agency is focused on getting real business results so that your business continues to grow. Our work must earn money for your company.
NP Digital's customer list includes:
- Thomson Reuters Foundation
- American greetings
2. Reputation X – Best for reputation restoration
Reputation X offers proactive and reactive services that tend to focus on the reactionary side of reputation management.
Proactive reputation management options include: Content development (articles, reviews, news, blog posts, ratings, etc.). Reactive reputation management options include opt-out services including – SERP Removal, Search Results Suppression, DMCA Removal, Reputation Protection, and Content Suppression.
Reputation X has more than 15 years of experience in the industry. What matters about their service is the fact that they enjoy working with organizations and individuals.
"Confidential customers include heads of state, politicians, SMEs, celebrities, PR agencies (white label) and just ordinary people."
According to their website and marketing materials, they avoid the pre-made campaign templates that are common in the industry. You create each campaign from scratch. This makes sense if you find that their service starts at $ 10,000. As expensive as their services are, they are not for everyone.
“The Reputation X customer acceptance process is unique. Potential new customers need to be approved not only by management, but also by team members. That means that many never become customers. Additionally, potential customers whose reputation management problems seem too difficult to solve will always be informed. Alternatives are clearly explained, even if they never become a customer. "
They are pretty picky about the clients they choose and the work they take on.
Reputation X's confidential customer list includes:
- Law firms
- Health organizations
- Fortune 500 executives
- Production companies
- PR company
3. Thrive – best for business valuation management
Thrive is a full-service agency that provides reputation management and reputation repair services. Thrive offers reputation management and repair services on its website. If you take a closer look at the website you will find that they really focus on the online review page.
If you are looking for a reputation management firm that has the legal and legal requirements to protect your business, Thrive is not the reputation management firm for you. If you are looking for an agency that can generate a large number of reviews, Thrive might be a great choice. When looking for a small business oriented agency, getting new clients or burying negative press is a good place to start.
Thrive offers most of the services of a full-service agency. If you are looking for an all-rounder, the agency has experience in various fields. This works especially well for inexperienced small business customers who need help with multiple services.
Thrive Agency's client list includes:
- Nationwide construction
- Finished seal
- Bonds Ellis Eppich Shaffer Jones
- Max mechanically
- Fast roofing
4. Reputation Rhino – Best for individuals
Reputation Rhino specializes in online reputation management. They serve small and medium businesses and individuals. Since then, they have expanded to create a range of brand management and internet marketing services that they offer to businesses and individuals.
All of the services they offer now – SEO, PPC, social media, web development – are all geared towards their reputation management services.
It's not that common, but Reputation Rhino offers customers a money-back guarantee.
They provide reputation management and repair services. One thing that is surprising about their business is the fact that they can remove negative reviews from online review sites like Glassdoor, Ripoff Report, Google Images, and more.
Your agency is small, but so is the price; Campaign prices start at $ 1,000.
Reputation Rhino's customer list includes:
- Reputation Management Company
- Law firms
- Regional companies
- Retail stores
- Tech company
5. Reputation Defense Network – Best for Reputation Management Specialist
The Reputation Defense Network specializes in one thing: removing content. They focus on deleting negative or malicious content, protecting customer brand reputation, and identifying anonymous hackers, defamers, and attackers. This includes proactive reputation management services, but their focus is on shutdowns.
This is how they describe their service:
“The Reputation Defense Network is one of the fastest growing Internet content removal companies in the United States. We are the only company that offers guarantees on all of our work. We're not an SEO or marketing firm masquerading as a reputation management company. Our focus is on your reputation, nothing else. "
They use their 27 point removal audit to permanently remove negative content. They focus on removal first, then suppression. One thing that makes their value proposition unique is the fact that they offer cyber investigation services.
If you are looking for a reputation management company with a significant amount of firepower and legal strength, the Reputation Defense Network is a great choice. Their services are perfect for high-stakes reputation management – including extortion, fraud, defamation, etc.
They offer performance guarantees for all of their work: "You only pay when we provide you with a favorable result."
That's $ 0 upfront, 100 percent (permanent) removal of content with an average turnaround time of 72 hours. If you are in a competitive industry and you have a high stake in confidential information, this agency is a great choice. The majority of their clients are growing medium-sized businesses in the $ 10 million to $ 1 billion range.
You look after customers in the following industries:
- Business services
- Healthcare and medicine
4 characteristics that make a great reputation management company
When you review an agency, you want to find a company that has the right characteristics. The last thing you want is to choose a reputation management company that will degrade your reputation. When looking for the right agency, keep the following attributes in mind.
1. Your agency approach is proactive and reactive
The industry has matured quite a bit since reputation management in the 1990s. At the time, agencies focused on simply burying negative content. That's still doable, but it's much easier to have the conversation from the start.
Ask customers to share their feedback via online reviews. Create, claim, and optimize your review profiles; In response to customer feedback, these are all proactive methods you can use to improve your reputation. Deleting or burying toxic, inaccurate, or misleading content, posting legal notices, and working with law enforcement agencies are reactive strategies.
You need both, but these strategies don't provide a complete picture of online reputation management campaigns.
2. You focus on relationship building
Old school campaigns mainly focus on silencing critics, enemies and opponents. New school agencies still have these skills when they need them, but they focus their attention on building relationships with clients.
- We'll help you take care of your customers
- Request customer inquiries
- Create reviews on the right platforms
- Promote and increase visibility
- Respond to unfair attacks
- If you've made a mistake, they'll help you get a fresh start
You need an agency that understands both sides of reputation management.
3. You discover that reputation management is not yet complete
This does not mean that your agency is trying to lock you into an unnecessary contract. Customers consider reviews older than three months to be irrelevant. Agencies recognize that customers want consistent evidence that they are still doing well.
Reputation and ratings, they deteriorate over time.
Your agency should offer you an ongoing service that is optional. They should provide you with the people, processes, and tools you need to manage your reputation well. You should have a team that manages customer, publications, and press contact.
4. They are local search experts
Your reputation management agency should be experienced in running and managing local search campaigns.
You want this because local search is growing 50 percent faster than mobile search. For Google, online reviews are part of the local ranking factors that determine your rank and performance.
When it comes to local search, your reputation management company should be expert. Know how to improve search engine and social media visibility. The easier it is for them to incorporate local search, the better your reputation management campaigns will be.
What to Expect from a Great Reputation Management Company
Here is a short list of things to expect from your agency.
- They will show you the plan in advance: Your agency will provide you with an A to Z plan detailing the components of your campaign at both macro and micro levels. You should know exactly what you're getting yourself into – what your campaign is costing, what its goals are, how long it will take to meet those goals, and what reports they are providing.
- Openness and complete transparency: Your agency should answer all of your questions and concerns. This is not optional or negotiable. Your agency doesn't write a copy or design a website. They work with your reputation, so the impact on your business is huge. You need to know exactly what they are doing and how to do it.
- Consistent communication: Your agency should provide you with constant communication, feedback, and reporting. You need to provide them with the decision makers and influencers that need to be part of the conversation.
You should see evidence of this before signing on the dotted line. When agencies are hiding behind proprietary software or secret processes, you'll want to walk away.
Reputation management is easier when you have the right company behind you. Many companies don't know what they are doing. Most know how to get reviews from customers but aren't sure how to deal with the important aspects of reputation management.
If you feel the same way, getting help might be a good idea.
Companies that deal with reputation management will see consistently large leaps in sales. Do simple tasks – claim your review management profiles, respond to customers online and request reviews – good reputation management leads to more sales.
Use our guide to find the reputation management companies that are right for your business. Set your values, expectations and needs in advance and you will find that choosing the right company is easy.