That is the way you break by way of (or keep away from) communication disruptions
Communication is about getting people to act. Every time you prepare for internal communication, think first of the business outcomes you want to achieve. Then, think about what people should think, feel, and do as a result of your communication. This will affect the messages you develop and help you choose the vehicle to share these messages with.
Get employees to act
Employees need to be able to grasp a problem or issue – it needs to be on their radar – before they have an emotional response to it (that's the feeling). And when employees have a strong feel for an issue, they are much more likely to take action (that's the right thing to do). Without a call to action, it's just information.
It's also important to remember that repetition is critical to making sure your audience gets the message and understands what is expected of them. When employees hear the same message from their supervisor (their preferred source), the CEO, on the company's intranet, or the vine, they are more likely to become aware of it, believe it, and most importantly act on it.
Use these tips to overcome communication disruptions in order to reach out to your employees and get them to take action:
– – Results
– – Measurement
- Remember that everything communicates. You can not NOT communicate.
- Focus on news. People only remember three to five headlines, so make them count.
- Prioritize and optimize messages and the channels through which they are communicated.
- Create a platform with core messages to focus on what matters and empower it.
- Model the actions and behaviors you want others to see.
Do you consider how your employees think, feel and act based on your communication?
– David Grossman
Plan your communication – whether to a colleague, your team or company-wide – in just 5 minutes. Click the image below to download your copy of this free tool – Take 5 ™ Planning Template.