That is how you retain your prospects (and your self) completely satisfied

What do you do when a customer is difficult? Is it always worth arguing for your idea? CR tackles these and more with the help of creatives from the fields of advertising, illustration and film

Customers are an integral part of most creative disciplines and learning how to use them is an ongoing process. Understanding how to negotiate, communicate and deal with crises is an integral part of doing great work. It is also a good preparation for the inevitable times when customers make life difficult.

CR spoke to advertising, illustration, and filmmaking employees to find out what graduates need to know before winning their first client, and key considerations that will keep your creative relationships on track.


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