Right here's how one can create evergreen content material from the beginning
Evergreen content binds and trains readers for longer and with little effort. Once you master the art of writing “timeless” content, you can ensure that your articles, e-books, and tutorials will stay relevant for years to come.
Below, I'm going to show you exactly why evergreen content should be part of every marketer's content strategy, and I'll explain how to make your own timeless pieces.
What is evergreen content?
Evergreen content is content that has been optimized to stay relevant and drive traffic for months or even years.
It has no expiration date. The focus is on a topic that people will be interested in in the years to come.
Examples of topics that can be considered evergreen are:
- how to write a will
- how to lose weight
- Ways to cook chicken
- Ways to Generate Passive Income
- How to optimize your website for SEO
- how to create a blog
It doesn't matter what time of year or what year we are: there are always a healthy number of people looking for content on these topics.
Marketers tend to write on evergreen topics as it is a relatively easy way to get organic traffic to their website. There will always be some interest in the topic so you don't have to struggle to find an audience base.
For example, if you "choose the right search engine optimization" on Google, you will find one of my articles on the first page:
7 tips for creating evergreen content right from the start
To be clear, all of your content doesn't have to be evergreen. Your audience wants to know that you have their finger on the pulse of your industry and understand current trends that are affecting them. Sometimes people just want short, relevant, and entertaining news articles.
However, it's definitely worth creating a solid center of timeless, lasting content to impress your audience and stand out from the competition.
With that in mind, here are seven relatively easy ways to write your own evergreen pieces.
1. Choose the right topics
First, select topics with sustained traffic potential.
An analysis tool like Google Analytics can help here. Here's a quick look at how to differentiate between trendy and evergreen themes.
- Trend posts: Usually you have a high initial search volume that drops off pretty quickly
- Evergreen topic posts: Initially attract a lot of traffic, but over time there is still sustained traffic
First, take a look at your own website and see which topics are getting high traffic over time. Are there any related topics you can cover?
Then check out leading blogs in your niche. Identify potentially evergreen topics, run them through a competitive analysis tool to determine which topics are getting long-term traffic, and decide how to rate the topic in your own way to add value to your own readers .
2. Use appropriate keywords
Now that you've selected a few topics to write about, you need to use the right keywords to make sure your posts show up in search results.
- Use a keyword detection tool like Ubersuggest.
- Enter a search query in Google. Take some related keyword ideas from the "People Also Ask" section.
Let's look at an example.
Suppose you want to write about weight loss. If you google "how to lose weight," one of the top search results is a contribution from Diet Doctor.
Here are the two most important things we can learn from this example.
- The first paragraph contains several related keywords, including "problems losing weight" and "weight loss without hunger".
- Sub-headings are also optimized for popular related keywords like "weight loss pills".
Go back to the search results and you will find people asking:
- How do I lose weight naturally?
- How can I lose weight quickly?
This is a quick and easy process. Try it!
3. Avoid certain events and dates
One of the fastest ways to “date” your content and reduce its lifespan is to keep it up-to-date with current dates and events. Here's why:
- If the date is relevant to the context or further understanding of an article, i. H. Something about working from home during Covid-19, it's not evergreen.
- After a certain amount of time, people stop looking for trending or date-related topics so they can't find your content.
- If someone finds your article even a year later, they may assume it's out of date and won't click on it.
If you need to use dates, be smart. For example, you can convert a “2021 digital marketing guide” to a “2022 digital marketing guide” and so on. Or plan to update content with an annual date.
In general, avoid using dates or referring to breaking news events whenever possible.
4. Create case studies
Case studies don't work for everyone. It all depends on your target audience and the type of business you are running.
However, if your audience values in-depth analytical content, consider writing evergreen case studies. Here are some advantages of case studies:
- Case studies will help build your credibility in your industry.
- Readers can derive real value from in-depth case studies.
- You can always make case studies greener by focusing on the core issues rather than dates or time-specific dates.
By sharing real case studies with your audience, you can increase the authenticity of your business. Since 90 percent of customers value authenticity when choosing the companies to be supported, I consider this to be a win!
5. Write detailed instructions and tutorials
Very often when people want advice, they turn to guides and tutorials. Why? Because they are comprehensive enough to answer any question on a specific topic. (Or at least they should be!)
In other words, guides and tutorials make for great ideas for evergreen content.
For example, if you type "keyword research" into google, one of the best results is my own keyword research guide:
It's a guide and part of a comprehensive three-part series for effective keyword research. I cover a large amount of topics and the goal is to make sure the guide is a single point of contact for your keyword research needs.
In addition, tutorials and guides are a great way to demonstrate your authority and build trust in your brand. (Which we know can improve your search rankings.)
6. Update your content regularly
No matter how hard you work creating evergreen content, you will need to update it every now and then. Strategies change, new research and tools come out, and content becomes less current over time. If you want to keep your content ranking well, you need to update it.
How does this work? By updating the content you will create a new publish date which will immediately improve your post: most of the results on the first page have been published in the past few years.
Here are some tips for updating content:
- Add a little more information or change a few statistics.
- Refresh the pictures.
- Change outdated details.
- Check your spelling and phrasing. Could you say something better?
For a more in-depth guide, check out this complete guide to give your content a makeover.
7. Reuse your content
Once you have great content, it's time to make it work for you. One of the best ways to get the most out of great content and reach the widest possible audience is to convert content into different formats.
Here are some ideas:
- Create an infographic that you can share elsewhere.
- Republish the content and post it on social media.
- Around 85 percent of web users enjoy video content. Turn an evergreen article into a shareable video.
- Do you have a positive review or a customer testimonial? Use it to link back to your content.
These are just a few suggestions, don't limit yourself!
How to maintain your evergreen content ranking
You have put your evergreen content together and it is ranking well. Great!
Now comes the hard part: how do you keep your ranking on the first page for months (and years) to come? Here are two suggestions.
- Promote your content to make sure people can always find it on your website. Share it on social media and add new hashtags to increase awareness.
- Link to evergreen posts on other pages on your website. Not only will this help you generate more traffic, but internal links are another simple yet highly effective way to improve search engine optimization.
I recommend using these techniques along with other strategies like content reuse and updating to maximize your chances of getting a first page ranking.
Evergreen content is timeless. It never goes out of style. If you want to generate organic traffic, educate your audience, and position yourself as an industry authority, this must be part of your content marketing plan.
But don't just dive in. Identify the topics that are important to your audience, do your own research, and give them a new twist. Use the right keywords to improve your chances of ranking on Google. Don't forget to update your content if you think it is a little out of date.
What does evergreen content mean to you?
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