Refuge's new movie reveals victims of abuse who aren’t alone through the ban
With nationwide locks compelling us to spend most of our time at home, there has been a lot of discussion about the rise in domestic abuse in recent months.
Since the UK government demanded that people stay at home in March, calls to Refuge's National Domestic Abuse Helpline have recently increased by 66%, while visits to its website have increased tenfold.
In light of this worrying trend, the charity has partnered with McCann Bristol to create a short film Surfaces to convey a message of hope to victims of domestic abuse across the country.
Written by McCann Bristol Group ECD Jon Elsom and directed by Steve Reeves, film stars Lex Shrapnel and Maxine Peake play as husband and wife Alix and Richard, whose relationship began five years earlier as a whirlwind romance but quickly became abusive.
Refuge is known for using a mix of shocking and uplifting approaches to get its message across in its advertising, and its new campaign is no exception. Filmed entirely over a real conference call, it opens when the block begins – but Alix is not at home and Richard is "concerned" about her whereabouts.
The film's message to all victims of domestic violence who are watching is clear: they are not alone. Regardless of whether they have already fled their perpetrator or are still in constant fear, this reminds them that support is still available, shelters are still open, and the national domestic abuse helpline is still open 24 hours a day, seven Runs days a week.
"The insidious threat of domestic violence is particularly heartbreaking right now, with so many women and children trapped during the ban," Elsom says. "I hope this film helps to spread awareness that the surface of things cannot always be trusted, even if things seem normal. Each of us may know someone who is being abused and will not notice it. But there is a way out. There is help. "
Agency: McCann Bristol
Author: Jon Elsom
Production company: Another film company
Directed by Steve Reeves
Editor: Bruce Townend
Art Director: Pawlo Wintoniuk