Publicity: Andrew Nuding

In this edition of her Exposure column, Art Director Gem Fletcher introduces Andrew Nuding, whose playful fashion photography serves as a love letter to the landscape and the rich history of Irish culture

Andrew Nuding's work is heavily influenced by his Irish heritage, with the landscape, history and culture finding their way into his elaborate and playful fashion imagery.

Making Strange, a title derived from the Irish phrase meaning being nervous or shy about encountering a stranger or strange situation, frames a visual narrative that undermines everyday objects and encounters. "I'm excited because I've distorted the body so it doesn't appear entirely human," explains Nuding. "I treat the clothes like sculptures and transform clothes into something completely unknown."

All images © Andrew Nuding