Presentation of the winners of the D&AD Awards 2020
In an overall difficult year of the awards show after the pandemic, D&AD announced the winners of the 58th edition of its annual awards program in a virtual ceremony last night.
At the virtual ceremony, which was designed by Studio Dumbar and hosted by D&AD President Kate Stanners, four Black Pencils – the highest honor in the award program – were awarded and a total of 618 pencils were awarded.
Ingo Stockholm, David Miami and Publicis Bucharest took home a Black Pencil in the PR category for their eye-catching Moldy Whopper campaign for Burger King, which demonstrated the fast-food chain's credentials for fresh food by showing exactly what happens to her Whopper burger when he's 35 days old.
Other projects that have won Black Pencils include the FCB Chicago The Gun Violence History Book for the Illinois Council Against Handgun Violence, which visually records how much gun violence has taken place in America that it would likely stop a bullet if everything would be recorded in a book The pan-African tourism campaign of the FCB / SIX Go Back To Africa, which cleverly picks up on what was historically used as racial fraud.
Universal sans font by family type
In the meantime, Universal Sans was the first typography entry to win a Black Pencil. The variable font created by Family Type allows for a wide range of customizations and unique variations, and offers a flexible and adaptable font for a wider audience.
Following in the footsteps of the 2019 recipient Es Devlin, this year's President & # 39; s Award went to Yuya Furukawa, Chief Creative Officer at Dentsu, for his outstanding contribution to creativity.
The organization also named their top advertising agencies, design studios, production companies and clients for 2020, with the top spots going to David Miami, the FCB Design Group, Iconoclast Paris and Burger King.
After a D&AD campaign spanning the past decade of Black Pencils, Rivers of Light, a 2012 MullenLowe SSP3 campaign that lit rivers with messages for soldiers in Colombia, became an industry favorite elected and for Black Pencil of the Decade.
Meanwhile, Libresses 2019 spot Viva la Vulva won the Craft Black Pencil of the Decade and the Palau Pledge – a 2018 campaign asking visitors to Palau to sign an agreement on their passports to which promises not to damage the island's resources.
You can find all of this year's winners at dandad.org/en/d-ad-awards