You've built a killer website and designed an effective marketing strategy to generate leads and increase sales.
Given that paid advertising offers a 200% ROI, this is a no-brainer Your marketing strategy should be the same.
"But I have no idea where to start with Google Ads. In fact, I don't even know where to start."
Even if it does, you don't have to worry.
You can hire a PPC consultant who can do this Enhance your paid advertising campaigns by offering unique skills paired with experience and specialist knowledge.
However, choosing the right advisor can be a challenge if you don't know what to look for in a PPC expert. This is where we come in.
Our team at Neil Patel Digital has created this handy guide to help you find the best PPC consultant for your business – one who can manage your campaigns, keep up with continuous algorithm updates, and deliver results.
Let's start with how a PPC consultant can help you grow your business.
5 Ways A PPC Consultant Can Help Your Business Grow
What's the main reason people hire PPC consultants? Maximizing Business Performance.
People who run an online business are asking if it is necessary to start pay per click campaigns and if this is the right thing to do.
There is one thing we need to clear up before we talk about the benefits of hiring expert help – it's worth it!
However, let's take a look at what a good PPC consultant can do to grow your business.
Thorough market research and action plan
A PPC consultant can be your point of contact if you cannot do market research. Execute the right strategiesor launch successful marketing campaigns that can help you achieve your business goals.
In addition, you can also make critical mistakes working without experience – something that can cost you significant money or produce no results.
On the other hand, there are other great reasons why you should hire a professional.
A PPC consultant will prioritize and think about your marketing campaigns intelligent implementation of paid marketing tactics that can improve campaigns. You will also get better and more relevant marketing strategies to increase your online sales.
In the end, you will have better pay per click management that will get you more search engine exposure.
Precise targeting for higher conversion rates
An accomplished PPC manager can be of dual benefit to your business.
With her help, you are assured of smarter PPC decisions This can lead to lower costs and higher conversion rates.
Plus, PPC experts can analyze your data and make any necessary adjustments to lower your cost per lead for a higher ROI.
When it comes to conversion rates, they can use their experience and expertise to target tactics such as: with precise keywords and put your sales team in touch with quality leads. All efforts are aimed at a specific audience in your niche, which can be broken down by location, gender, age, interests, and of course, keywords.
Addressing target groups should always be carried out strategically and carefully. This is the only way you can avoid wasting your money on paid campaigns – something a PPC professional can help you with.
The best part is that all of this requires minimal effort from you and even the PPC consultant due to their expertise.
Compelling ads that actually convert
Make no mistake, writing an attention-grabbing ad copy is an easy task – but only on the surface. Actually, Knowing how a PPC ad is created can have a massive impact on the click-through rate of the ads.
You need expert help to develop a truly artistic strategy for advertising campaign success. A PPC consultant is They have the expertise to create an effective ad copy This appeals to your target customer and can relate to their interests. You can also use the keywords necessary for optimization to rank higher in search engines.
With the help of a professional, not only will your ad be better known, but you'll also see an increase in your conversions.
Years of experience
You may already know how often experience leads to expertise.
Reputable PPC professionals have years of experience working with a diverse clientele helping them contribute to their profitable campaigns.
These experts have innovative skills and knowledge to keep your ads up to date in sync with the latest web trends That can be the driving factor behind your paid campaigns.
You shouldn't have to worry about the money you might be paying for a consultant. Instead, the time wasted trying to learn Google or Amazon should be a worrying factor. Unsatisfactory results are another disadvantage of taking PPC with no prior knowledge.
In addition, a professional devotes all of his or her time to your projects, making sure you set the correct bid amount based on the order value, ACoS goals and conversion, as they better understand bid management.
Pay per click marketing can be equally challenging and time consuming, especially for those who are not experts.
A PPC professional can help you start and monitor all your advertising campaignsas well as minor adjustments that could potentially increase your sales. When you hand over the work to these consultants, you can focus on other aspects of your online business as well.
Getting started with a PPC consultant
If you've never worked with a PPC company before, it's hard to know what to expect.
From hiring the right PPC consultant to holding meetings to the final launch – you have to Create a roadmap that explicitly illustrates your end goal as well as milestones to keep you on track.
Below we've tweaked the details of each stage so you understand what to expect when working with a PPC consultant.
Hire the best PPC consultant for your company
The first step is to find the right PPC consultant to start your paid marketing journey. And the best way to do it? Do your research and see the references of the respective candidates.
There are two ways to do this. You can use online hiring platforms such as Freelancer, Upwork and Reddit where you post a detailed project description with the requirements. You can then select a freelance profile from the candidates applied.
If you want to hire experienced consultants – which we highly recommend – you need to fill out an inquiry form and then schedule a discovery call.
Whatever your preferred marketplace, determining the potential candidate's skills stays the same. To help understand whether or not they fit properly, ask the prospect the following questions:
- Are you Google certified?
- Do you offer a free assessment?
- Who owns the account?
- Do you offer ongoing account management or do you just take care of the setup?
- How do you measure success and what are the results?
- Do you know Google Analytics?
It is best to look Consultants who have the designation "Google AdWords Certified Partner" as they are likely to understand the latest trends, techniques, and technologies that are relevant in the world of PPC advertising.
A thorough understanding of account setup and management, analysis and reporting, and optimization in areas such as video, search, and mobile advertising are also critical.
Remember, it is your money and the prospective PPC consultant should respect it and be ready to remove any doubts.
Have a discovery session
It is the job of the PPC consultant to do everything possible to lFind out more about your business goals and what to look forThis is precisely why discovery and onboarding are an integral part of any new PPC project.
Here are some key points your meeting should cover:
- Your budget, which includes your monthly advertising expenses
- Goals you want to achieve with your PPC campaign
- What are the unique selling points of your company compared to your competitors?
- Tactics to optimize landing pages to increase conversions
- In-depth observation of your target audience, including which platforms to use, shopping trends and location
Take this opportunity to share whatever you have with your PPC advisor – even if it doesn't feel relevant. The advisor needs to know your expectations and budget.
Planning and testing
Now that you understand your company, audience, and marketing goals, the next step is to plan your upcoming campaign. in addition, Define critical metrics and KPIs are also important.
The consultant can run a small, low-cost pilot campaign to test various aspects such as audience segments, copy and execution. That can Provide important insights into your target audience's preferences and a deeper understanding in general of how to move forward.
The final execution
At this point, you'll finally start the full campaign.
The full execution of the campaign can be short-term, long-term or ongoing, depending on your needs. You can expect consistent feedback and in-depth reporting from the consultant that describes everything about the campaign and the final results after it is completed.
Remember that monitoring the results and adjusting the budget are part of the campaign. The consultant should use the lessons learned, along with your feedback, to improve the ad strategy for better results.
If the consultant does not offer administrative services, he just sets up the account.
Measuring the ROI of PPC Consulting Services
What's the point of starting a PPC campaign if you can't measure the return on your investment?
Is your campaign strategy correct? Are the ads effective in generating leads and sales for your business? Is it profitable? – These are important questions that you need answers to.
The only way to determine the success of a campaign is to measure the ROI.
However, there are different KPIs so you need an efficient tactic to choose the relevant ones. To do this, you need to find out:
- Understand the goals of your campaign – whether you want more click-throughs, more leads, or higher sales. The ultimate goal, of course, is to increase conversions and reduce CPA. But there are other things to consider too, such as: B. Monitoring the impression share and the effectiveness of your ads in generating clicks (CPR).
- You can even set SMART goals to measure the overall progress and success of your goal.
- Find out what success means to you, then define it for your advisor.
- Carefully monitor the KPIs and re-evaluate them if there are still discrepancies.
The following are the top PPC KPIs that you should consider:
- The average click through rate
- The Quality Score of your ad content
- The impression share, which is how many people saw your ad
- The average cost-per-click (CPC)
- The conversion rate
- The cost of the action / cost per conversion
- The average position of your ad
Tracking ROI is a dynamic process with no uniform rules. Make sure you choose your KPIs after setting realistic goals for your business, which in turn can help you achieve your goals.
4-point checklist for finding the right PPC consultant
If you're still wondering how to hire the best PPC consultant for your business who has the understanding and expertise to get results, here is a quick checklist to make your job easier.
Experience in driving results
You will find several PPC consultants who claim to be the best and how they can help you achieve your goals.
But do they really have the expertise and experience to support their claims?
Find out if the advisor has previously worked with clients in your niche and knows how your business environment, competition, and audience are performing. This is about speeding up your campaign strategy, creation and management processes.
Knowledge of PPC best practices and tools
PPC can be a very complicated process, which is why you need a consultant who has the knowledge to keep up with the latest practices.
Access to the correct PPC tools is also important. Essential aspects such as analysis and reporting as well as targeted keyword selection as well as data sources from first-party providers and strategic partnerships work together to improve the efficiency of campaigns.
Find out about the tools the consultant uses, such as: B. Google Analytics, Certified Knowledge, Excel and Adalysis.
Diverse customer portfolio
Examine the companies in the prospect's portfolio. You will be surprised how useful these can be in determining whether or not they are right for your business.
You see They see, A good PPC consultant should always have practical experience and have a diverse clientele. This gives them a better understanding of how to create effective paid campaigns that will appeal to your target audience, regardless of their thinking process and ideologies.
Testimonials from previous clients
Testimonials help get a feel for the caliber of the companies they have trusted in the past.
Going through what customers say about their services will give you an idea of their professionalism and whether they are able to provide a comfortable and satisfying work experience.
The world of PPC marketing is not an easy one.
You need experienced consultants to create and run well-thought-out campaigns that will help you achieve your business goals and keep losses to a minimum.
Hiring an advisor can be your first step in ensuring a positive return on your investment and building a loyal customer base.
Do you want someone who is experienced and has a great reputation for delivering results? Contact Neil Patel Digital experts here.