Otherway's grocery-inspired Weezy branding is downright non-technical
Weezy is still a relative newcomer to the world of grocery delivery. It was launched in late 2020 with the promise that super-fast grocery stores would arrive by electric scooter 15 minutes after ordering via the app.
Groceries are sourced from a mix of wholesalers and local independent businesses, including bakers and butchers, and come in plastic-free bags. Currently, the service is only available in London, although there is talk of Weezy eventually expanding to other cities in the UK, and founders Alec Dent and Kristof Van Beveren have already raised millions in funding.
Otherway's branding reflects Weezy's “hyperlocal” promise, using shapes that are reminiscent of the signs, labels, and bags found in an old-fashioned grocery store. According to the studio, even the logo is a “nod towards handwritten signs”.
According to studio founder Jono Holt, the branding of Weezy is a deliberate step away from "the usual innovative design by technology companies that we are all a little tired of". Though arguably joining a growing group of companies that are opting for a quirkier vintage feel to stand out from a sea of minimal tech brands.
The branding will appear on a range of outdoor advertisements across London that will feature some remarkably relatable copies including (our favorite): "Current Vibes: Châteauneuf Du Pape and Haribo".