New Audible advert advises you don't have to maneuver to journey
Given the summer vacation options that are severely limited this year, it may be better to just travel in your head, a new ad by audiobook company Audible says
Staged by Mark Denton, the spot has the charming style of a vintage travel ad because it highlights some of the destinations that books can offer you, including Hogwarts, Mars and – perhaps less appealing to many – Gilead from Margaret Atwood's dystopian classic The Handmaid & # 39 ; s Tale.
The campaign is a clever answer to the unusual times we are in because of the pandemic. Many families and individuals choose to stay rather than travel this year.
The TV spot includes a radio spot that also invites you on board the fictional airline from Audible.
Creative: David O & # 39; Brien, Chris Bennett
Directed by Mark Denton
Production company: Thomas Thomas Films