Native search engine optimization recommendation
Local SEO sounds cool and all, but can it really help you scale your business in 2020?
The quick answers to these questions are yes and absolute.
The more detailed answer now depends on what your business needs.
Do you sell offline?
Do you want to double the number of customers in your store, office or workplace?
Then you need to focus on local SEO.
And you need to do it NOW before your competitors acquire all of your Hot Leads.
Why do you ask hot?
Because local SEO is the best way to catch people who want to BUY now and limit their choices to only your exact products and services.
You can't miss out on these simple sales. In today's post, we're going to cover not only how to collect them, but also what to do to make sure your prospects are coming to you, not someone else.
Ready? Then let's start with …
3 Ways An SEO Consultant Can Help Your Business Grow
Every company wants more leads in good times and bad.
Because of this, automating and constantly optimizing your customer acquisition process is critical to your business growth.
Local SEO is a simple and extremely effective way to do this.
SEO consultants can easily help you increase your reach and generate more sales.
Here are three simple examples of how an SEO consultant can help your business grow:
# 1 website SEO optimization for optimal local reach
I am assuming that you already have a website that serves as a tool to introduce people to your business and services.
If so, then you need to shove your website in people's faces at every opportunity.
Website SEO (Search Engine Optimization) is an easy way to get your website up and running on the Google websites relevant to your business search.
And more importantly, to rank your website for local search.
That means people who are specifically looking for services in your area.
Professional SEO consultants easily optimize your website for local search.
And remember 88% of local queries If you use a cell phone, you can either make a call or visit the company within 24 hours.
You don't want to miss out on these hot prospects.
# 2 SEO strategy development
Of course, no real optimization is possible without a suitable strategy.
Your ideal SEO consultant will create a step-by-step strategy that will maximize your organic reach.
The strategy is usually about what to post on your blog (if any), which pages are in dire need of optimization, and which activities will get the greatest ROI if done now.
Then he will get all of that and put it into a specific strategy depending on your budget, time, and goals.
More about the technical stuff and what to expect when working with your SEO consultant.
# 3 Keyword Research and Implementation
Why Do You Need Exactly Keyword Research?
Well, a lot of people think that just writing blog posts about their niche will get them the leads they want.
And while there will be some evidence, the results will be far from optimal.
After your SEO consultant is done with your keyword research, you will know exactly what keywords to target on your main pages, how often you use each keyword, and how to rotate your content to use the latest engine rules from Google match.
Of course, for local SEO you need to rank for the typical terms and add your city to it.
However, if you try to guess the right keywords (as many companies do), you may end up empty-handed.
The best way to ensure your keyword research success is to use proven SEO tools like Ubersuggest.
Try it now and see the traffic you missed.
If you like the numbers, just keep reading this post to learn how to find the SEO consultant that guarantees your best ranking.
Get started with local SEO advice
Let's dive into the process of getting started with your SEO Consultant Services.
First of all, you need to prepare some materials.
No need to mention that a website is mandatory …
Next up is the urge to get big … I really speak BIG.
If you are a local business trying to make ends meet, local SEO is what will save your inevitable business death.
72% of users who did a local search visited a store within 5 miles
Now that your motivation is higher than ever, you need to find the advisor to drive the traffic your business desperately needs.
How you do that?
They focus on finding an SEO consultant who is known to deliver results in this area.
And more importantly … someone who mainly specializes in SEO.
Because you can find plenty of business consulting gurus who promise results in everything while they haven't done a crap in the past.
You do NOT want that for your company.
An easy way to guarantee results is to work with a trusted agency that supports businesses in your area.
An immediate recommendation is NP Digital as it is the best SEO marketing agency in the world.
This exact blog is on the first page of google for thousands of marketing terms and uses the same exact strategies that NP Digital uses for your business.
Book a call with a professional advisor now and let them develop a strategy that is specifically tailored to your company.
Before signing up for a long-term contract, you need to make sure again that you are in the right place.
Having a website is a MUST have and doesn't expect instant results either.
At least SEO needs a week to be scanned by the Google engine.
However, it is best to wait a few months while monitoring the results.
Your SEO consultant will do that for you.
Simply request a weekly / monthly report on the analytics behind the content you post.
When we talk about analysis and tracking, let's look at the ROI (return on investment) of hiring a local SEO consultant.
Measure the ROI of local SEO consulting services
Anyone can use big words, but the only thing that matters at the end of the day is the RESULTS.
This is the only thing to look out for when trying to scale your business.
No matter how friendly and easy-going your advisor may be, you always need to track their progress and see if they are bringing real profit to your business.
The last thing you want is to waste months of money and time on a leaky bucket that will eventually break.
Using tools that keep track of all of your data is critical.
Here is a full list of the best free SEO tools to use or have your advisor use for you.
Also, you need to be completely transparent with your local SEO consultant.
Every time something feels wrong, ask him so he can take a look and fix it if necessary.
Keeping secrets to yourself is an easy way to fail in the long run, even if it may feel easier right now.
So be 100% truthful about what you want and build a relationship based on trust and easy communication.
This is the best way to work long term and get the best possible results for your business.
4 point checklist for finding the right local SEO consultant
And now for the fun stuff …
Accurate, step-by-step guide on how to find the right local SEO consultant for your business.
# 1 Make sure you understand what you need
I suggest you sit down and list everything you know about your business, niche, and goals before talking to a professional on the phone.
Even though you may think you can figure it out right away, you will always miss important details.
Just sit down for 5-10 minutes and write it down so you are prepared for the call.
For SEO Consultant Services in particular, you need to clarify the following questions:
What is the main geographic area that you want to target?
What are the main products or services that you would like to offer or present online?
Are you planning to enable other social media such as paid advertising, social media accounts, and email marketing?
Once you have this, you can move on to the next step.
# 2 Find the right expert for you
Your best match will depend entirely on your specific requirements.
Just need local SEO advice?
Do you even know what's best for your online presence?
Most local businesses are unaware of the real power of social media …
If this is the case for you, your best bet is to find a marketing agency that offers SEO services combined with other online advertising skills.
A quick suggestion is NP Digital as it is the best SEO marketing agency in the world.
Once you get a call from a consultant who leads a team at such a large, result-generating agency, they can take a look at your company and suggest the best, most efficient methods to grow your online presence.
And remember, you don't need empty followers.
If you have 1 million Instagram followers who aren't buying, you have 0 people in your store.
Don't confuse followers with real customers.
A real professional advisor will give you the exact steps that will increase your sales along with your online presence.
But how can you tell who is a real expert and who is not?
It is easy.
Call the first agency / consultant that you think suits you best.
Call him and look for:
- Communication skills
- Previous results
- Intuitive future thinking
Great Communication skills are essential if you want to have a long-term positive relationship with your advisor.
Your mission on the call is to see if he can explain the tough terminology and break it down into easy-to-follow steps.
If he's trying to sound smart about terms you don't know and doesn't bother explaining them to you, then he won't be a perfect fit for you.
After all, you want to know what is going on in your company.
Previous results are obviously important. You cannot trust empty claims.
A good counselor has been shown to be able to help people in your exact situation.
Last but not least Intuitive future thinking.
Sometimes you come across some “robots” who only know their own thing.
That doesn't mean they are bad at it, but it certainly does mean that they will no longer be able to adapt to your business scaling ideas in the future.
So the contract will fail before you even sign it.
An easy way to verify that the person on the other hand is intuitive is to ask them questions outside of their area of expertise.
You can't expect him to know all the answers. So don't look for the “right” answer, but for the way he deals with the conversation.
If he's open to brainstorming with you, he's not an exact expert on …
And if he's open to it and makes sure you know he's not perfect at the area but is able to come up with real ideas on his own, then he'll fit in well.
On the other hand, if he ignores your questions and does his "homework", then he is exactly the kind of species I call "heartless robots".
You don't want to outsource an intuitive task like SEO ranking of your website to someone who can't think outside the box.
Once you've found someone who meets these criteria and thinks they can help you grow your business, it's time to …
# 3 Sign a contract
I know this may sound scary to people who haven't signed any online contracts, but I assure you the process is as simple as tying your shoes.
A reputable marketing agency has a contract start process that you just need to follow to get started successfully.
The terms are designed to benefit you and what you have already discussed in your indoctrination appeal.
# 4 Measure and track results
As mentioned earlier, you need to be open to a long-term relationship that will benefit your business.
Tracking your ROI with SEO tools is vital. You should sign up for some of these now.
I hope this guide has helped you clear up your thoughts at least a little.
The only thing to remember is that anything is possible.
Your business can grow bigger than you ever imagined. So don't limit your scale to what you think is possible.
Also, have it done by a professional who has performed this exact process before.
Have you ever optimized your local SEO? Have you hired professional help to do this for you? Share your experience in the comments below: