Milano Cortina 2026 Winter Olympics emblem unveiled
The winner of the vote, which was made available to the public on March 6th on the website milanocortina2026.org, is Logo Futura. It received 871,000 votes from 169 countries and 74% of the total vote, which was a resounding victory.
This is the first time the public has decided on an Olympic logo. Given the feverish interest that Olympic logos tend to generate, it makes sense to open the final decision to public judgment, although it's difficult not to feel a bit overwhelmed by the two options on offer.
Thank you @Olympics! #StrongerTogether https://t.co/ML4SCg0nOi
– Milano Cortina 2026 ???????? (@ milanocortina26) March 30, 2021
According to Sari Essayah, chairman of the IOC coordination commission for Milano Cortina 2026, the Futura logo is “influenced by the themes of sport, solidarity and sustainability”. "Futura has a dynamic and modern design that reflects the core values of the Olympic and Paralympic Winter Games," she continues.
The logo is used in two different colors – silver and a mix of red, blue and green – to represent the Olympic and Paralympic Games, respectively. The logo itself is created in one gesture, as the following film shows. This gives it a sense of movement, but also probably makes the numbers less legible.
The emphasis on sustainability echoes the idea behind the Paris 2024 logo created by Royalties Eco-Branding. According to CR's interview with the designers, the Paris logo was deliberately designed in such a way that it has a lower environmental impact in terms of its appearance in print and digital. The Olympic Committee addressed this aspect in particular.
With both the Parisian and the recently released LA 2028 logo generating a lot of discussion and discussion on social media, we are waiting to see how the Milano and Cortina 2026 logo will be received by the general public. But at a time when countries around the world have felt beaten and isolated by the global pandemic, the Milano Cortina 2026 team's overarching message of togetherness is likely to resonate with many.
"Milano Cortina's 2026 strategy for a people-centered game builds on the belief that we are stronger together – which is demonstrated by involving the general public in this decision-making process," continues Essayah. “The determination to make Italy fall in love with the Games and the world to fall in love with Italy has been shown in this global initiative. We are sure that this affection will continue to grow over the next five years, inspired by this unique emblem design. "