May coronavirus imply the top of the large company?
Is the ongoing crisis the death knell for large creative agencies or is this an opportunity to accept change and create happier clients and colleagues along the way? Stuart Davis, former COD at M&C Saatchi, explains why this is a moment of now or never
There was a time when the UK creative industry was dominated by a handful of agencies representing the highest levels of creativity. But in recent years a multitude of new companies have come onto the market, and the big names no longer have the same seal of approval as they used to.
Perhaps it's because the often slow machinery of a large agency is finding it difficult to keep up with their smaller, nimbler competitors, meaning that companies that were once considered innovative have fallen behind. There is also a feeling of a gap between customer needs and what big agencies have to offer.
"Storytelling and crafting will always be important whether you are a big agency or not, but the way you get to that story needs to evolve as client and client change. A way will be found to tell this story as best we can, but more efficiently, ”says Stuart Davis, former creative operations director at M&C Saatchi.
Davis has worked with startups as well as agencies large and small such as Anomaly, WCRS, TBWA, and Work Club, and in various roles in production, project management, and operations, and believes he has clear insights into where companies could potentially go wrong.