Mar + Vin's style pictures is impressed by its Brazilian roots
In 2016, Marcos Florentino and Kelvin Yule met at a fashion event where they both worked. “Marcos shot a campaign and I entered the finals of a fashion film competition,” says Yule. "In the beginning it was more about helping each other with our respective work, but in December of that year we made a very organic decision to merge our two visions into one and we shot our first editorial signature as a duo. "
The couple is now called Mar + Vin and has received orders from Elle Brasil, Vogue Brasil, Levi & # 39; s, GQ Brasil and many others. Florentino and Yule believe the key to their success is combining their different styles rather than trying to match them. "A lot of people think that in order to work with someone you have to think the same way and have the same tastes and references, but that's not the case here," says Yule. "We have very specific visions and opinions that often differ from each other, and it is this deviation that usually gives us the opportunity to do something different."
Self portrait. All pictures Mar + Vin
Mar + Vin's visual style is influenced by classical art with sculptural silhouettes and allusions to symbolism, but they want to incorporate local references from their Brazilian hometowns through locations and color palettes. “Our origins from the northeastern region of Brazil, which is richest in culture, play a big role here, as much of our work is inspired by our childhood experiences, our culture and the myths and legends of our birth,” he explains at Christmas.
“We always wanted to rewrite stories. This has always been an extremely important point to us since our first editorial, and I feel that even after all this time and after many of our visions about the way we see, we have greatly changed our work, that feeling, and that duty persist. "
Whether it's a personal project or an assignment, while you want the final photo to be aesthetically pleasing, it must also have meaning. Hence, the narrative is important to the duo.
"We always try to make sense of every single thing we create and this is kind of a challenge, but we think this is really part of our job, even if you never even notice," says Yule. "We usually try to be part of the entire process of creating an image, and I firmly believe that this makes a big difference in everything."
The number of jobs Mar + Vin has been working on has increased over the past year, and the duo are eager to soak up as much as possible. “The most incredible thing about it is to combine several visions into one. I usually say that every day on the set is a learning process, and that doesn't always relate to just photography, but also experiences, ”says Yule.
“These workplaces have long been hostile and uninviting places for people like us, but we're trying to encourage these changes in our set because we already know what it feels like to have no voice at all, and it's not beautiful me don't want people to feel like this around us. "
Trying to make the industry more representative and offer alternative perspectives was one of the greatest challenges for Florentino and Yule. "Around 54% of Brazil's population are colored, and even then, it's difficult for people outside the country to name a Brazilian black model that says a lot," explains Yule. “We are so much more than the stereotype of booty, beach and samba. We are a land of continental dimensions, rich in culture and customs that have long been neglected. Our people have many beauties and many faces and it is our job to show them to the world as sensitively and responsibly as possible. "
There is warmth in Mar + Vin’s fashion photography, and the two of them just want viewers to feel something as they look at their work. "In the era of Instagram, where images can only be seen for a few seconds, it is extremely difficult to make someone feel like they are something positive," says Yule. "When we receive messages that our work inspires someone, we feel we are on the right track."