Inventive collaborators: Richard Brim and Martin Beverley, adam & eveDDB
In a new series that explores what makes a successful creative partnership, we talk to Richard Brim, Chief Creative Officer of adam & eveDDB, and Martin Beverley, Chief Strategy Officer, about each other's yin of yang
While brilliant ads don't always show, when a campaign strikes a chord it can be difficult to determine exactly why your campaign caught your attention in the first place. It could be clever strategic insight or particularly engaging creative execution – but the best ads are often the result of both.
Martin Beverley and Richard Brim, as Chief Strategy Officer and Chief Creative Officer of adam & eveDDB, have driven some of the most emotional, amusing and memorable ads in recent years. Brim joined the agency in 2013 and made a name for himself with campaigns like John Lewis & # 39; Monty the Penguin Christmas advert before being promoted to ECD and then CCO. Beverley was previously hired as a planning partner at Wieden + Kennedy in 2015 and has since worked his way up to CSO.
"I got my tour of the agency when I got there and Rick wasn't there, but there was this huge bucket of awards that looked like he didn't care about them because it was like a container," says Beverley. "We had a Lebanese lunch for about two or three weeks and I immediately thought we'd get along well."
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