How you can write PPC advert copy with AI
It's no secret: the world of PPC advertising is not for the faint of heart. If you don't know what you're doing, you could end up throwing money down the drain.
How can you increase the likelihood that the right people will click your ads? You need to learn how to write a converted ad copy.
Thankfully, advances in technology like artificial intelligence (AI) are here to save the day. Using AI tools, you can create ad copies that produce results.
How can artificial intelligence help your PPC campaigns?
So that we're on the same page, let's take a quick look at a simple definition of AI.
Artificial Intelligence (AI) is a multidisciplinary branch of science that includes machine learning (ML), natural language processing (NLP), deep learning, and many other emerging technologies.
Some of the key benefits of AI in creating compelling PPC ad copies include:
- Unmatched data processing performance
- Ability to better predict click rates and quality factors
- Identify bids that are getting the most traffic
- Saves you time managing campaigns
No matter how much data you have and how well you can identify profitable bids, it will all be ineffective if your ad copy doesn't work.
AI can help you with that. I'll show you how below.
6th Ways AI Can Help You Write a Good PPC Ad Copy
Many tools can help you write ad copies. However, many AI-based tools have one big advantage: unlike their predecessors, which relied on historical data, AI-based tools provide real-time data. This process allows you to refine your copy to better suit the market situation as the content is created and published.
These tips will help you optimize your ad copy whether you are advertising on Google, Bing, Facebook, or any of the myriad of platforms available.
Use AI for Audience research
The very first thing you need to do before writing an ad copy is understanding your target audience. The key to a successful ad copy is not only knowing who your target audience is, but also knowing:
- What they search
- Why they are looking for it
In short, understanding your target audience can better understand the intent behind your prospect's search. Knowing this, you can create a personalized ad copy that will appeal to your target audience and get a click on your offer.
You can also use it to create ads that are so targeted that only the right people will click on them. You can also create a copy of the ad that takes into account any objections from your target audience.
If you know how to write an ad copy that speaks directly to your target audience, you are likely to waste fewer clicks and increase your ROAS.
How do you get to know your audience? In this process, the AI seems best.
AI-powered audience research tools like IBM's Watson are a great way to help you predict audiences. These consumers may not look the same, but they have some common themes that make them relevant targets for your PPC ads. By processing data from multiple sources, AI helps you understand the types of people you should be targeting with your ads.
With these insights, you can significantly reduce the risk of ad waste by hyper-personalizing your ad copy and targeting the right people. As advertising spending is steadily increasing in all industries, AI helps ensure that you achieve a good ROI with your campaigns.
behavior Competitive research with AI
Before putting pen to paper, you need to research the competitive landscape.
You need to do competitive research. These data will help you to understand, among other things:
- The type of ad copy that is generating clicks
- Ad formats that work best in your niche
- Your competitors lack opportunities that you can take advantage of
The data you get from your competitor's ad campaigns is invaluable in helping you know how to write ad copies that are performing exceptionally well.
In this process, AI-supported research instruments for competitors such as Adthena are used.
When you gain insight into your competitors' PPC activity and market shifts, you will be in a better position to produce compelling PPC ad copies.
The real-time data AI technologies can help you enter or enter the market by making sure that you are up to date on trends and news that affect your market audience. Real-time data is also vital to conducting competitive analysis, as any time lag can lead to competition cornering the market.
Don't hesitate to hop on the AI train, especially when it comes to ad copy writing.
AI can help you Explore keyword opportunities
Everyone knows that keywords are the foundation of any good PPC campaign. Unfortunately, as more and more companies compete for the same target group, it is becoming increasingly difficult to find relevant keyword opportunities.
AI can help.
Since the competition for profitable keywords is extremely tough, normal keyword research is simply no longer successful. You'll need to use AI to uncover hidden keyword gems.
This is especially true since keyword research is not the same for SEO and PPC. At PPC, your money depends or goes down on the keywords you use. Because of this, you need to find keywords that will give you a good return on investment if you bid on them.
For example, AI-powered tools like BrightEdge not only help you find profitable keywords, they also provide insight into the intentions behind those keywords.
Because they provide real-time data, you will be better able to write ad copies based on the resulting keyword opportunities. This of course gives you a competitive advantage as your ads have a better chance of serving to users while your ad spend stays low.
Heading optimization Is Simply with all inclusive
To say your headline is a critical part of your ad copy is an understatement. Its value can never be overstated as this is your first chance to target your customers.
If your headers are poorly designed, people will simply scroll past your ad. However, if you write your headline well, they will no longer be able to scroll so they can display the rest of your ad copy. AI can help you create headlines that keep people from staying in their footsteps by writing headlines that lead to sought-after clicks.
A good example is Persado. With the AI-supported copywriting tool, Chase Bank was able to increase the click rate of its ads by up to 450%. As? By creating headlines that resonate more with the audience.
There are AI-powered tools you can use to tweak your headers to get people to click your ads.
The success of your advertising campaigns depends on your headlines.
The next part that users look at is the ad description.
Use AI to nail yours Advertising description
Aside from your headline, your ad description is the most important part of your ad copy. While the headline is the hook that gets your prospect's attention, your ad description is the selling point that they'll use to click your ad.
There is a catch, however: you can only use a limited number of characters to convince your potential customers to click through your offer. This means that every character counts. It has to help get a positive response from users. Because of this, you need to make sure you know how to write an ad copy that leads to clicks.
Fortunately, AI can help you write compelling ad copies.
With AI copywriting tools like Phrasee, you don't have to guess what type of copy will work.
By using machine learning and collecting data from various platforms, AI copywriting tools have "mastered" the art of writing great ad copies.
Using machine learning (ML), natural language generation (NLG), deep learning, and other technologies, you can use AI-powered copywriting tools to create compelling ad copies that stand out from the crowd. AI takes into account many facets such as language, semantics, sentence structure and much more to help you create an optimized large-scale ad copy.
Another great AI-assisted ad creation tool that you can consider is CopyAI.
Copy AI is designed to make it easy to brainstorm unique ad ideas. It will help you increase your ROAS by helping you make relevant, audience-based copies that your customers cannot resist. The deep learning platform that CopyAI supports can customize your ad copy for any holiday, occasion, or campaign.
AI-powered copywriting tools are a great way to save time and money because they work faster and more efficiently. And at the end of the day, they'll help you increase your bottom line.
Call to action: AI can also help with this
Call-to-action (CTAs) are a difficult part of writing ad copies. This is because your CTA is usually 2 to 5 words to inspire people to act.
While platforms like Google and Facebook give you a few CTA options to choose from when creating your campaigns, it's always better to create your own CTAs. Using the options generated by search engines and social media platforms will not set you apart from the competition.
Your CTA plays a vital role in getting your prospects across the finish line. So think about it carefully. You may get every other element of your ad copy correctly, but if your CTA is weak, your hard work is in vain.
What Makes a Highly Clickable CTA? One word: personalization.
Different audiences react differently to CTAs. Because of this, you need to pay extra attention to the language your audience is using and try as much as possible to implement it in your CTAs. This is one area where audience research pays off as it allows you to create personalized CTAs. Studies show that personalized CTAs perform up to 202% better than generic ones.
Note: Make sure you create a different CTA for each campaign. Don't just throw up past CTAs, even if they worked well in previous campaigns.
Yes, it can be a lot of work if you do it manually. So you shouldn't do it manually. Use AI instead.
Here, too, tools like Persado make it easier to create effective CTAs.
Using data like sentiment analysis (or emotion AI), you can use AI-powered tools to create CTAs that are important to your prospects. Of course, every marketer knows that loosening your prospect's wallets is easier when you can.
By using AI in creating your CTAs, you increase the chances of your ad copy achieving the goal of increasing your bottom line.
It is impossible to ignore AI as a digital marketer. It's all around us. From AI SEO to AI in website design, every facet of digital marketing becomes more efficient thanks to artificial intelligence.
As a marketer, if you want to know how to write converted ad copies, you need to rely heavily on AI-powered tools for help. From the planning phase through to deployment, AI can help you optimize every part of your PPC advertising campaigns.
But remember: without a good ad copy, your ad spend will be wasted. How do you write a good ad copy? With all inclusive.
Sure, AI may not be able to handle the creative side of ad copy writing entirely on its own. However, this goes a long way in helping you create ad copies that sell.
Are you ready to use the power of AI to create ad copies?