How you can use the Fb Inventive Hub
According to a study by HubSpot, over 30 percent of marketers say Facebook ads offer the highest return on investment.
Having trouble seeing the ROI of your ads? You're not alone.
It's difficult to create a Facebook ad that will stand out, engage your audience, and convert. Then you need to consider the different ad formats to make sure your images pass the text review, write the copy, and get final creative approval – all before you set up targeting in the ad manager.
If you spend too much money on ads and don't see your conversion rates improving, Facebook Creative Hub might be the answer to your problems.
The platform is incredibly powerful for finding strategies that the top brands are using and implementing them into your creative before you hit publish.
If you've read this post, you will have a solid understanding of:
- What is the Facebook Creative Hub?
- Why you need to use it as a marketer
- Using the Creative Hub and keeping track of the metrics that need to be tracked
What is Facebook Creative Hub?
The Facebook Creative Hub is an incredible feature that helps you create better Facebook ads. At its core, it's an ad model generator that makes it easy for you to create, test, review, and approve ads before you hit publish.
However, Facebook Creative Hub is not your average ad mock-up tool.
This is a powerful way to find inspiration for your next campaign. Search real-life examples from top brands, filter by ad type and see their exact strategies for success.
What value does the Facebook Creative Hub offer to marketers??
As I mentioned earlier, Facebook Creative Hub is so much more than a full display of your creativity.
Here are some of the biggest perks marketers can expect from the Facebook Creative Hub.
The first time you started Creative Hub, you stumbled upon successful ad campaigns using the Get Inspired button. Today the button has long been gone, but the inspiration page is still alive and well.
Filter by ad format and select:
- instant experience
- delivery boy
Filter by a platform like:
- delivery boy
- Target group network
You can also check out the Recommended and Leaderboards sections for more ad inspiration.
When you find something you like, hit the "Build Model" button and start building!
Build ad mockups like a pro
Are you a little intimidated when it comes to creating models? Or do you feel like a busy marketer is just wasting time?
Facebook Creative Hub is here to make the whole process quick and hassle-free, and help you get a higher ROI on your Facebook ads.
Just click the "Build Model" button and you will be taken to a screen where you can see exactly what the final product of your ad will look like.
By combining your ad inspiration and the editor, you can create a powerful Facebook ad.
Make sure your pictures don't affect your reach
If you've created Facebook ads in the past, you know the image approval platform is strict.
Use something with too many words above your graphic and your reach will go down.
Creative Hub allows you to run your images through the model editor and built-in text checking. You can find out immediately whether your image is having a negative or positive effect on your ad performance.
Share the ad model with your team
Once you've added your pictures, ad copies, links, and calls-to-action, it's time to create a link to share with your team.
The link will be active for 30 days and you can use it to get feedback from everyone to see if they have any suggestions for improvement.
You can also use the theme to share with your client before the ad goes live. The link shows the user exactly what the ad will look like in the different formats and gives customers a clear view of what to expect.
How to use the Facebook Creative Hub
Ready to Build Your Highest Converting Facebook Ads Yet? Here's a step-by-step guide on how to create your models in Creative Hub.
1. Where can I find Facebook Creative Hub?
Go to Facebook Ads Manager and click on the nine block grid. A menu will appear. If you don't see Creative Hub in your shortcuts, scroll down to the Ads section and click it.
Next, Facebook will take you to the mockup screen to start creating your ad.
2. Select a feed placement in the Facebook Creative Hub
The first step in creating your ad model is choosing a placement.
What is a Facebook ad placement? It's all of the different places your ad can appear on the platform. Choosing the right one depends on your campaign goal and audience.
For example, if you're a Gen Z fashion brand, you want to focus on Instagram. It's the generation's primary discovery and shopping channel. 58 percent use the app to discover new brands and products.
You have 16 feed placements to choose from:
- Facebook feeds
- Instagram feeds
- Facebook marketplace
- Facebook video feeds
- Facebook right column
- Explore Instagram
- Messenger inbox
- Instagram stories
- Facebook stories
- Messenger stories
- Facebook In-Steam Videos
- Facebook search results
- Facebook instant item
- Target group network Native
- Audience Network Rewarded Videos
- In-stream videos of the audience network
Click the expand button next to the placement you want to focus on for your creative. A popup will open and you can see how your display will look on desktop, mobile and other views.
3. Choose a format
Next, you need to choose how you want to structure your ad. There are two formats to choose from:
- A single picture, video, or multi-picture slideshow.
- A carousel ad with two or more scrollable images and videos.
Which one should you choose? Again, it boils down to your campaign goals.
Carousel ads are great for:
- Presentation of several products
- detailed product showcases
- including multiple calls to action
Single-frame and video ads are perfect if you want to focus on a single offering (e.g. a flagship course) and want to increase brand awareness, lead generation, and traffic to your website.
4. Add media to the Facebook Creative Hub
Next, scroll down to the Standard Model section and start adding your media.
You can upload a pre-made video or picture right from your desktop.
You can also use Creative Hub to create your content from scratch. Click the Make Video button to start the video creation kit, choose a template, and convert still images into beautiful video.
Click the Slide Show button. Facebook will help you create a slideshow using any of the templates in less than five minutes. You can add a background, stickers, and logos, and choose from a variety of slideshow durations.
Both options are ideal for marketers who don't have video editing skills or the budget to hire someone to create video content. With 74% of marketers saying video content has a better return on investment than static images, these two features will help you get some of the action.
5. Add other basic details
Next, you'll want to fill out the copy for your ad, e.g. B .:
- Primary text: This is the caption for your ad. It'll show up on most ad placements, and you'll want to keep it short and sweet. Facebook recommends under 125 characters.
- Heading: On average, eight out of ten people read a headline, but only two in ten read the rest. If you're struggling, I've got a complete guide on how to write meaningful headlines that will help you increase your conversion rates.
- Description: This is optional additional text that will only be displayed in a few selected placements.
- Website URL: Where you want to send traffic, i. H. Your landing page.
- Show link: You can choose to display a shorter URL instead of the full website URL.
- Call to Action: From the drop-down list, choose a CTA that best fits your ad. For example, if you're promoting an event, choose Get Tickets.
6. Publish your ad
Once you're happy with your model, you'll need to add it to the ad manager before it can go live.
To do this, switch on the slider in the upper right corner. The "Create ad" button changes from gray to blue.
Click on it and Facebook will take you to the ad manager. A popup will ask you to choose your campaign goal from three columns: Awareness, Consideration and Conversion.
When you're done, scroll down and select the "Next" button.
Here you can set your daily ad budget, campaign schedule and choose your target audience. Scroll down to the Placements heading and select Manual Placements if you want to control where your ad appears.
When you've adjusted everything to your liking, click Next. You can preview the ad you created in Creative Hub one last time and make changes if necessary.
When you're satisfied, click Publish. Your ad will be reviewed and Facebook will notify you as soon as it's live.
7. Track the success of your ad
Here are some of the most important metrics for your Facebook ads:
When someone clicks a CTA in your ad campaign, you need to measure:
- Lead generation: How many people have signed up for your offer on Facebook?
- Sales: How many sales have you made from your advertising campaign?
- Traffic: How many link clicks did you get on your website?
If your ad budget is only a few dollars a day, this is the metric that you don't need to worry about. However, if you are spending hundreds of dollars on Facebook ads every month, you need to monitor the frequency.
Frequency is the number of times your ad was shown to an average user.
If someone keeps seeing the same ad, banner blindness will creep in and your ad will lose its effectiveness.
Advertising spend and return on investment
Return on Ad Spend (ROAS) shows how much revenue you generate with every dollar you spend on advertising.
I recommend setting up the Facebook tracking pixel for a clear ROI on your ad set spend.
If you haven't set up the pixels, check out my guide on calculating the ROI for your marketing campaigns.
Cost-per-click (CPC) and click-through rate (CTR)
CPC and CTR are metrics used to measure the overall attractiveness of your advertising campaign.
CPC tells you the average cost of a click from your ad on your website, and CTR is the percentage of people who clicked on your website after viewing your ad.
If you find that you have a low CTR, it may mean your ad is not targeting your audience and it is time to tweak your ad models.
Costs per action
Cost Per Action (CPA) refers to the behavior you want people to perform after viewing your ad.
It could be:
- Visit the landing page on your website
- play video
- Register for your webinar
The lower your CPA, the higher your income and conversion rates for the same advertising spend.
You made it by the end of this post, which means you are officially a Facebook Creative Hub Master.
It's time to take inspiration from the biggest brands in the business and create amazing ads for your target audience.
But before you do that, be sure to check out my in-depth information on creating, optimizing, and testing Facebook ads. It has everything in your marketer's toolkit to run successful ads and the biggest lessons I've learned over the years.
What's your biggest struggle in creating successful Facebook ads? Do you think the Facebook Creative Hub will help?
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