How to decide on the correct Fb promoting company
Facebook won't be available anywhere, anytime.
With more than 2.6 billion users worldwide – or nearly 28.5% of the total world population – the platform has achieved unprecedented success.
This also leads to several other benefits that you may not be familiar with:
- Approximately 1.65 billion users see Facebook ads, of which 1.21 billion are between 13 and 34 years old.
- The average Facebook user clicks 12 ads per month.
- Facebook users watch around 100 million hours of video every day.
Also, nearly 70 million businesses have a Facebook page that shows their importance in today's world.
In summary, Facebook is still a force to be reckoned with – At least when it comes to ads.
With great statistics like this, it should be easy to convert visitors into customers, right?
There are several reasons why your Facebook ads are not converting.
One of the biggest reasons is the lack of expert guidance – something that can be overcome by hiring the best Facebook advertising agency.
This brings us to our next question: How do you choose the right Facebook agency for your needs?
Our team at Neil Patel Digital created this guide to walk you through the entire hiring process that will help you generate more leads and drive higher conversions.
Know your goals and desired results
Do you remember the saying that knowing your destination is half the journey?
The same logic applies if you want to hire a Facebook advertising company.
Every advertising agency has different specialties as well as budget and project sizes. It is precisely for this reason that you should know your business goals and the goals you want to achieve by working with a particular agency.
Once you've found the right lens to use for rating different agencies, it's easy to find your perfect match.
Here are some examples where you can break down the whole process using an approach to outcome with achievable goals. In other words, you understand your results and then you determine the goals of those results, followed by the results you want to achieve.
Example 1: Get more leads despite a tight budget
You want to hire an agency to develop an efficient Facebook advertising strategy for your company. The catch here is that you only have $ 500 a month to spare but want more leads.
So in this case:
- Available:: Use unique, eye-catching ads to get high quality leads.
- gate:: An agency that has the expertise and is open to clients on a tight budget.
- Bottom line:: Generate more leads without exceeding the $ 500 threshold.
Example 2: Extending reach with visually appealing videos
You want to create engaging video ads that you can use on Facebook. The problem with this is that you don't know where to start.
So in this case:
- Available:: A series of branded videos that increase brand awareness and click through rates.
- gate:: An agency that has the expertise to create engaging videos that talk about your new listings and encourage viewers to click the link.
- Bottom line:: A finished set of effective video ads.
When you see both examples, you will find that there are different limitations and requirements.
While the budget is very strict in the first case, it is more flexible in the second. Likewise, the first example does not provide any information about the ad type; the second example explicitly states video ads.
Essentially, when you know what you want it becomes very easy to find the right agency for your business. Plus, it's much better to avoid the disappointment of hiring someone only to realize they can't give you what you want.
Another way to review Facebook ad agencies is to look for specific traits that are relevant to the business and that can understand your goals and desired outcomes.
4 Traits That Make a Great Facebook Ad Company
There are all kinds of advertising agencies in the market today, each claiming to be the best.
That said, you should know the characteristics that make a good Facebook ad agency in order to find one that can offer tailor-made solutions according to your requirements.
Team members with relevant experience
Everyone claims to be the best, but few have the experience to back up their claims.
You need to hire a Facebook advertising agency well equipped with brain and muscle to help you achieve your goals.
For example, if you want to run paid social media campaigns with minimal to no effort on your part, you need a team that has the experience and knowledge to run those campaigns.
In addition, they should also take care of customer approach, stay in touch with your customers and potential customers, make creative recommendations and copy best practices.
For more information about a company's team, see the About or People page of LinkedIn.
This may not show you every contractor or freelancer the agency may work with, but it's still an excellent place to start. You can always ask additional questions during your consultation if you want more clarity.
Your arsenal should contain the latest technology and best practices
Advertising agencies need to be familiar with the latest software. For Facebook in particular, Facebook Pixel, Facebook Ad Manager, etc. are useful tools that can achieve faster results through detailed insights.
Knowledge of advertising software, as well as familiarity with third-party data sources and creative testing tools, are also helpful. Ultimately, this will help your brand grow in popularity through better ads – both in terms of creativity and effectiveness.
Skills to create engaging ads that meet your goals
Why would you want to hire a Facebook advertising company? Results.
The only way to get results is by getting an agency that knows how to create engaging, lens-specific ads.
The Company should have the skills to help you achieve your goals – Whether it's getting more quality leads, increasing engagement, increasing the number of store visits, or getting more click-throughs.
The point here is to hire an advertising company to help you achieve your goals. The best way to ensure this is to look for a diverse portfolio.
Additionally, the portfolio is the best way for the agency to show off their best work. This will give you an idea of the type of work and the type of clients they choose.
Since these are FB ads, give brownie points to agencies that have Facebook on their client list.
Solid social proof in the form of customer testimonials
Social evidence like testimonials and previous customer reviews can be a great way to gain insight into an agency's work ethic.
Given that 93% of customers go through testimonials and customer reviews before buying, this can also be beneficial from the agency's point of view.
Indeed, displaying social evidence is an effective tactic to convert visitors into buyers. So if you can't find testimonials on websites, it means this:
- First, the company may not have previous customers
- Second, they are not the experts they claim to be
Good testimonials indicate a similar experience for future customers. Also, getting testimonials shouldn't be difficult for agencies that have happy clients.
How to work with a Facebook advertising agency
As you narrow down your options, or even make a final decision, you should be aware of the work etiquette that you must follow.
The following steps can help you ensure that you are building a fruitful partnership for the good of your business.
Filling out the request form
No Facebook ad agency sends you a contract without understanding your weaknesses. If so, walk as far as you can (not on foot).
Reputable agencies want you to fill out an inquiry form to understand your goals and requirements. After completing the form, the team will contact you to hear your vision and then think about ways you can achieve it.
You need to communicate properly here and be as explicit as possible. Remember that the agency wants to meet your expectations and goals.
Best practices for effective results
Once you understand your weaknesses, the external team should use their expertise and experience to create a campaign framework. This should of course be done after careful research to find out best practices for better results.
The idea behind creating this design is to make sure that your target audience, niche, and business are all on the same page. You should expect multiple meetings focused on strategic recommendations.
Receive project results
In the business world, everything has to be in writing – including the contract. Since each campaign spans a few weeks or months, a well-drafted contract must be in place.
So if you and the agency are comfortable, you can expect to receive a contract along with the agency's project results before the campaign starts.
After signing the contract, you have to introduce the external team to your internal employees. The agencies will also ask you for access to your website, social media platforms, relevant software, analytics tools, etc.
Once that's done, the Facebook advertising company creates schedules and task lists to organize and manage the entire project.
Align your internal team with the agency
Your chosen Facebook advertising agency doesn't have to replace your in-house team.
Instead, both teams can work in sync to maximize results. To do this, you can do the following:
- Hold frequent meetings.
- Elaboration of the scope of the work of the agency and the internal team and clear communication of the importance of both.
- If necessary, appoint additional employees to work with the external agency.
In the end, the agency will be fully aligned with the values and culture of your company and thus represent an extension of your internal team.
How to Find the Right Facebook Advertising Agency for You
With so many options available, choosing the right Facebook advertising agency can be a little tricky.
Still you should Always prioritize a reputation with a specific approach. We also recommend the following:
- Work on identifying your business goals and desired outcomes.
- Look for agencies that meet our characteristics listed above – each of them is essential.
- Make sure the agency is synced with you and your internal team.
To make it easier for you, we reviewed hundreds of agencies to identify the top five Facebook advertising companies. No matter who you choose, you can count on excellent service and unmatched expertise.
The 5 best Facebook advertising agencies
# 1: Neil Patel Digital – Overall Best Facebook Ad Company
You need access to the highest level of expertise and experience when converting ads that Neil Patel Digital specializes in.
Our team of senior and in-house marketing managers, led by our co-founder Neil Patel, knows the ins and outs of Facebook.
We can deliver advertising campaigns that meet your marketing goals without going over your budget. We also take care of everything: brainstorming attention-grabbing headlines, choosing the right graphics and CTAs, and running A / B tests.
We also have a dream clientele, including Facebook, who are more than happy with what we've done for them. We are also completely transparent about what we can deliver and how we use our magic.
# 2: Hibu – The best Facebook advertising company for an all-in-one solution
Hibu can be a great option if you're looking for a comprehensive Facebook advertising solution that includes campaign setup, management, optimization, and reporting.
It also has a very flexible pricing strategy and offers services from $ 250 per month. The company has a dedicated team that works hard to create targeted ads that convert visitors.
# 3: Voy Media – The best Facebook advertising company for à la carte services
Voy Media is highly recommended. This is even more true when a la carte services and maximizing returns are top priorities.
The team uses proprietary AI software that allows you to optimize and scale your Facebook campaigns as well as develop carefully thought-out strategies. You can also join Lacoste, Big Life Journal, and Paw.com – provided you have a budget of at least $ 5000 / month for advertising.
# 4: MuteSix – The best Facebook ad company for innovative graphic design
MuteSix really doesn't need an introduction when it comes to serving creative ads that can lead to conversions. It is a full funnel advertising agency that has an in-house video studio and graphic design team to help extend their clients' reach.
Over the years the company has added many well-known companies to its portfolio and has also received several awards! However, MuteSix is better suited for larger companies, preferably those with a budget over $ 20,000 for ad spend.
# 5: Lyfe Marketing – The Best Facebook Small Business Ad Company
This is a great option for small businesses with limited budgets. With a talented team of less than 50 members, Lyfe Marketing can be a driving force to improve your marketing efforts.
It offers you high quality, affordable advertising solutions, as well as excellent communication and complete transparency to build a healthy and professional working relationship. The agency has generated more than 2,137,349 leads since its inception.
Advertising can be a very challenging task. If you do not have the expertise or know-how, all of your efforts will be in vain and you can suffer losses too.
It is much smarter to find a reputable Facebook advertising company that can help you achieve your goals.
"Reputable" is the definitive word here because you need an efficient team that can create unique and exciting ads to convert your visitors into customers.
Hence, it is best to work with an agency that has proven expertise to keep up with a dynamic platform like Facebook.