How to decide on the appropriate technical Web optimization company
Having a problem with crawling, indexing, or site-wide ranking?
SEO traffic isn't just about having the right content.
The wrong technical SEO setting can bring your entire website to a standstill.
And many technical errors are so obscure that they go unnoticed for years.
Even small problems can add up, slow you down, and result in less traffic.
Technical SEO audits require special skills and in-depth expertise. Google is constantly changing its algorithms. If you want the audit to be done properly, you need someone who really knows they are doing it.
Well, I have good news.
Step by step, I'm going to show you how to choose a technical SEO agency that is right for your business.
Whether you are a small business that just needs a proper audit or a large company that needs a full SEO program, there is an option for you.
Know your goals and desired results
Most people don't think about technical search engine optimization until things have gone south. It shouldn't be like that.
Technical SEO is the backbone of any successful, long-term SEO strategy.
Here are some examples of when it's worth making technical SEO a priority.
Example 1: Traffic drops after more content is published
Let's say you started your content push to get higher Google rankings.
You have created, published, and promoted in-depth blog posts.
After a while, Google will reward your efforts with higher rankings for some keywords. Your site traffic is increasing.
Things are going well.
So you publish more and more content. And then it goes bad.
Your traffic armor.
More content doesn't always lead to more traffic. Sometimes it reduces your organic traffic from.
I know it sounds crazy, but it happens all the time.
Bloated websites with duplicate content make it really difficult for Google to figure out which pages you want to rate.
What does Google do when it's not sure what to rate? They usually don't rank anything.
Duplicate content on your blog, a ton of similar pages that were created automatically, or Google's instruction to index internal URLs can all cause problems.
When you see something like this, get some technical search engine optimization to help you.
Example 2: A sudden drop in traffic
If you play the game of SEO long enough, one of your websites will fall off a cliff overnight.
On our blog at KISSmetrics, traffic was down 40% in less than a month years ago.
This has reduced our monthly traffic by hundreds of thousands of visitors. The team worked hard to fix that.
Everyone goes through one of these.
And the first thing you want to do is achieve technical search engine optimization.
Hopefully it's a simple fix like a bad robots.txt file. Even if the problem is larger, you want a reputable professional to pinpoint the problem and set a course to restore that traffic.
4 Qualities That Make a Great Tech SEO Company
Not all agencies can develop or even implement advanced technical SEO strategies. One reason for this is that it requires special skills and great experience.
How do you recognize those who can not only develop a technical SEO plan unique to your business, but also implement it for maximum results?
Such agencies work with a team of experts and the other characteristics that I will discuss below.
1. Experience with massive websites
Smaller websites rarely have technical search engine optimization issues that are difficult to fix. In most cases, problems can be solved by checking the robots.txt file, making sure the site is on a good platform (like WordPress or Shopify), and upgrading to a good web host.
When a small website is struggling to rank, it is usually because it needs a lot more content and authority. There is seldom a quick fix.
However, large websites are completely different.
When a site has millions of URLs, all kinds of crazy problems come up. There can easily be thousands of junk urls that should never be indexed. Or terrible canonical errors that cause widespread duplication problems. Not to mention keeping everything clean between dozens of languages.
With websites like this one, make sure you are working with someone who has extensive experience working on larger websites.
Otherwise, they will not have the necessary experience to quickly identify your technical problems.
2. A holistic process that includes technical SEO
As mentioned earlier, technical SEO is the backbone that gives structure to your website. Occasionally, you will see some quick technical SEO fixes that will bring you traffic.
But what then?
What is your plan for increasing SEO traffic in the long term after fixing your technical SEO?
We have seen a lot of people who worked on quick fixes and then never took the next step to grow their website two, five or ten times what they have now.
If I were, I would love to work with someone who could keep growing my website year after year. This is where the real effect comes from.
When you have a gnarly technical SEO problem, work with a specialist. However, an agency with extensive SEO expertise in the areas of content, technical SEO and promotion will take your company to a completely different level.
It takes patient experimentation to develop, plan, and implement technical SEO strategies.
And to show their processes and how they get results, extraordinary technical SEO agencies publish their results from experiments.
This is one of the easiest ways to find a top-notch technical SEO agency. Find the people who are producing the best content in the room.
If they are already doing great search engine optimization, they can likely help your business too.
4. I've been in the SEO game long enough to see patterns
Technical SEO can happen very quickly.
Google is constantly releasing new features, shutting down others, and changing their priorities.
It's a changing landscape.
Getting a great technical search engine optimization that knows the rules today is not enough. Ideally, you want to work with someone who knows where SEO is going in the months and years to come. Or at least can guess well.
The last thing someone wants is to restructure their website and then steer Google in a completely different direction.
How to work with a technical SEO agency
Once you've chosen an agency, what then?
How do you work with one What Should You Expect When Hiring Technical SEO Specialists?
Usually the process looks like this.
1. Internal team alignment
Most technical SEO agencies work as an extension of your in-house marketing team.
To ensure that the partnership between both parties starts smoothly, you should:
- Hold an internal stakeholder meeting to align your teams.
- Communicate why you need to partner with a technical SEO agency and how their work would affect your website and business.
- Make sure everyone is really on board for help. The agency can help find problems, but internal teams need to be motivated to fix them.
- Appoint forward-looking employees who will work directly with the agency.
Doing this will ensure that the team is aligned between your company and the agency. In addition, the agency stays in sync with your goals.
2. Discovery session
The first task that you expect when contacting a technical SEO agency is an invitation to share your business problems and needs that are relevant to technical SEO.
One reason for this is to better understand your business situation and to get ideas for the best approach from the extensive pool of experience.
This process begins with a discovery session.
The best technical SEO agencies help companies develop bespoke strategies that drive business growth. So that they can help you, you should share your requirements through an investigation session.
3. A paid exam
Many marketing agencies will research for free and give you a suggestion on how to achieve your goals.
This is usually very useful. The marketing agency gives you a taste of what it can do. It calculates the execution of the plan itself.
Technical SEO agencies rarely work like this.
In their case, the value is research. You hire them to do a lot of digging on your website and uncover every problem they can find.
So don't expect free audits.
The agency usually has a standard tariff based on the size of your website.
4. Exam Results
Upon completion of the audit, expect a document that addresses any issues found by the team. You can also expect a phone call to review all results.
Let your team ask additional questions, clarify, and seek as much advice as possible about implementation.
Because after this call you have the choice.
Some technical SEO agencies also help with implementation. You'll think about what that looks like. Many have a suggestion if you want to move forward immediately.
If you plan to implement everything in-house, make sure that this work is not neglected. It's easy to get lost in the surrender. Break up work as needed and have any accomplishments assigned to people who can complete them.
5. Work in progress
If you have decided to work with this agency on an ongoing basis, you will receive regular updates on status updates, billing and execution.
Since you have already completed an audit at the agency at this point, there should be no surprises with how it works.
As long as they do a great job, keep working with them.
How to Find the Right Technical SEO Agency for You
To choose a technical SEO agency that is right for you, we recommend that you start with the following steps:
- Know your desired results for technical SEO.
- Make sure the agencies on your shortlist specialize in these goals.
- Choose the one with the best track record in the field.
To make the selection process a lot easier for you, below are the top technical SEO companies.
The 5 best technical SEO agencies
1. Neil Patel Digital – Best for structuring technical content
No doubt, content is king. However, content without a strong technical SEO foundation will not lead to long-term SEO success.
Ideally, you have both. Great content and smooth technical SEO.
At Neil Patel Digital, we distinguish ourselves by developing and implementing an SEO-optimized content structure that meets the necessary technical SEO requirements.
I firmly believe that we have one of the most comprehensive SEO programs in the world. We are a good match if you really want it.
Quite a few Fortune 500 companies have chosen us for this.
2. Webris – Best for technical SEO audits
Let's say you feel really good about your SEO strategy. But something is wrong with your website. Or you just want to double check that nothing is missing.
In this case, a technical SEO audit is a great fit for you.
The company I recommend for this type of job is Webris.
The entire process is posted here. Check this out before you decide to contact them.
Led by Ryan Stewart, Webris has a talented team of advanced technical SEO professionals trusted by government agencies and corporations.
3. Salt.agency – Best for technical organic optimization
The main differentiator of Salt.agency is how industry-leading technical expertise is combined with organic growth strategies to drive organic optimization.
They are a great option for companies that need more than just a technical SEO audit. If you know you are having SEO problems but aren't sure where they are, they'll be happy to talk to you and provide guidance on your strategy.
They have offices in Leeds, Boston and London and clients like Travel Supermarket, Cloudflare, Hartley Botanic and many others.
4. Ayima – Best for Enterprise Technical SEO
Ayima positions itself as a technical SEO agency for companies. The minimum project size for this agency is $ 25,000.
This may seem positive from afar, but it just reflects Ayima's vast experience and expertise working with big companies like eBay and British Airways.
Ayima didn't become the technical SEO agency for corporate brands overnight. The company earned its streak after transitioning from a search technology startup to a technical marketing agency.
In every room the best agencies have people who built products in that very room. You really understand how it all comes together.
If you are looking for some technical SEO know-how, turn to this one.
5. Orainti – Best for ecommerce brands
Orainti, a Spain-based SEO agency, works primarily with e-commerce brands that sell worldwide.
This agency is ideal for developing SEO-optimized multilingual domains and a robust site structure for category pages and products.
Ecommerce websites have many technical SEO issues that are completely unique to them. If you have a large ecommerce website I would definitely recommend working with an agency with extensive ecommerce experience.
Most importantly, most of Orainti's services are related to technical SEO.
Founded by Aleyda Solis, a seasoned SEO practitioner, writer and speaker, Orainti has an impressive portfolio of premium brands such as Under Armor, Zillow, Sage, Eventbrite and others.
Have a technical SEO plan from day one
Most companies make the mistake of putting technical SEO in the back seat.
Because it doesn't have a big impact on rankings and traffic right from the start.
If you invest a little time today, you can get thousands of additional visitors without doing additional work later.
Don't wait for things to go south. Make it easy for Google to find, index, understand, and rate your content.
There's no point jumping on the SEO treadmill while trying to carry some extra weights that will only slow you down.
Get a solid technical SEO plan from day one.
And if you need help, reach out to an agency that specializes in technical SEO.