How one can Use Instagram Story Highlights in a Branded Account
The Instagram Story Highlights allow users to use their most popular and trending content to further personalize their brand.
Unlike normal Instagram stories that disappear after a day, the Instagram story highlights stay on your profile permanently. This feature allows you to highlight all of your best content at the top of your profile in an organized manner so that users can easily find what they want.
In this article, I am describing the best ways to use this powerful feature to your advantage.
Why should you use Instagram story highlights for a branded account?
We live in the age of the online consumer. The number of people using social media to research products was over 54 percent and is still on an upward trend.
The Instagram Story Highlight feature allows you to present and test your best products. With this platform you can immediately draw attention to something new and exciting in your company.
Best of all, you can try it out, show people how to use it, and direct them to exactly where they need to buy it. You can do all of this, pin it to the top of your Instagram page and leave it there for as long as you want. This saves people from searching through endless pictures and videos to find what they want.
We should keep in mind that a third of respected stories are from companies and one in five leads to a direct message.
what does that mean to you?
This could mean other options such as endorsements and sponsorships. When you have a product or service that you want to bring to market, you want other relevant companies to see what you are offering. Instagram story highlights can help you with this.
How to Use Instagram Highlights in a Branded Account
Let's go through each step you need to take to get the Instagram Story Highlights banner on your page so you can use the feature.
1. Activate the automatic archiving function
The archiving function allows you to save stories. To do this, activate the automatic archiving function. This will automatically save all of your stories even when the 24 hour period expires.
First, go to your Instagram profile, open settings and go to data protection.
There you will find a tab called "Story". Tap it and look down to find "Save to Archive".
If you enable this option, photos and videos are automatically saved in the archive so that you do not have to run them manually.
2. Create Instagram story highlights
Swipe left on your Instagram profile to see your archived stories. You should see an archived section at the top. Open it to find all the stories saved on your profile.
If you click the three dots in the top right, a menu will appear at the bottom. This menu is where you can add your highlights by selecting archived videos or photos to create a cover photo and caption for them.
Once you have completed this step you should be able to see the highlight on your profile under your bio. If everything is done correctly, new photos and videos will be archived to highlight.
3. Choose a cover and an icon for your Instagram story highlights
Now that you've created your Instagram story highlight, it's time to get creative and pick a great title and cover photo for the highlight. You want to do this carefully. Like anything else in digital marketing, you want to grab the attention of everyone who lands on your page.
Creating branded highlight covers or icons is recommended as the look and color will be known to your followers.
You can find Instagram Story Highlights icons for free and use them to customize your profile. If you prefer, you can also create them yourself on a site like Canva.
Eight tips for creating engaging Instagram story highlights for a branded account
Now that you've gathered some ideas for Instagram story highlights, we'd like to share with you some tips that can help you take things to the next level. With these eight tips, you can create the most interesting highlights to personalize your brand and reach more people.
1. Use bold symbols to attract attention
Lularoe uses vibrant colors in her paintings and the overall appearance is eye catching. It catches your attention and holds it for a while.
The next thing you know is that you scroll down, tap a few, try new things, and generally stick around for a while.
That is your goal as a marketer. You want to showcase your best products and services in the field, and you want to use bold icons to grab attention and use them to your advantage.
2. Stay on the mark
The New Orleans Saints do this well, as do many other professional sports teams. They use their team colors to make everything seem cohesive and true to the brand. People who are serious fans of something can identify a color and assign it to a specific product or service.
This is even more evident in sport. Fans can identify jerseys, products, and memorabilia from a mile away simply by seeing a specific shade of color.
Which colors represent your brand and how well can these colors identify you? If you're not sure, now may be the time to make changes. As you build a following, details like these become more important.
Also, keep color psychology in mind when choosing your shades. Certain colors evoke certain feelings. Make sure your color choices reflect what you want your customers to feel and use them appropriately to ensure the right ones are felt. For example, blue can cause calm or sadness. So make sure you include it in a way that makes them feel calm, not sad – you probably don't want to upset your customers!
3. Showcase your best products
Instagram story highlights are your chance to showcase your best stuff. Show people what you have to offer in a story so they can see them in action. Seeing how things work, or how they look on a person or in space (via photo or video), can make a huge difference.
Ninety-three percent of consumers say online reviews influence their purchasing decisions. If you could get customers to review a product and send you the video, you could use that in a story highlight as well. At the very top of your profile, you should be displaying all of your best content.
4. Promote upcoming events
When you have something exciting ahead of you, like an event you're hosting, it's a great place to share it with your audience. Let's say your company only offers a flash sale on Christmas Eve. You can create a highlighted tab to discuss the event, record information about it, and spread those details around the world.
5. Use interactive surveys
Interactive polls are probably one of the best ways to connect with your audience. This way you can not only get in touch with them, but even collaborate with them. You can understand what makes your audience tick, what they expect from you, and what they are looking for in upcoming projects.
How to add an interactive survey to your Instagram story highlights to conduct surveys. All you have to do is add tippable buttons as you create your story.
Ask questions, gain insights, and have fun with your followers. Surveys allow you to create an environment where people can connect with you. It's almost like creating a store experience while shopping or browsing online.
6. Answer questions
Instead of asking questions, you can also use your story highlights to answer questions. If people keep asking the same questions or dealing with common problems, you can create a Questions and Answers tab to answer the most common questions.
When Instagram added the Questions sticker to the platform in 2018, customers were able to submit their questions about your story. You can then answer these questions, share them as stickers for a new story, and give the answer.
7. Feature tutorials
Product tutorials are one of the most powerful ways to sell anything. When someone first finds you, they will likely feel better buying something from you when they can see it in action.
Bonus points if you can receive tutorials from your customers with the products. This is your chance to demonstrate the fact that your customers love what you are selling enough to record a video and share on your Instagram page.
8. Tag your best customers' responses
No matter what business you're in, you need to build trust, create credibility, and get people to understand the benefits of your goods and services before they've even tried them.
Testimonials and reviews from people show potential customers that they can trust you, and buying something from you will result in a positive experience. You can create a full highlight tab of your best testimonials on Instagram. Consider offering something in exchange for an honest evaluation of your company.
Measure the success of your Instagram story highlights on your brand account
You can track your Instagram Story Highlights metrics just like anything else on Instagram.
In the analytics section, you can review all of your interactions, clicks, responses, and profile visits in the "Story Post Details" section. You can also see how many impressions you received and how they were translated into followers.
When you upgrade to an Instagram Company Profile, you get access to additional metrics.
Learning how to use Instagram Story Highlights can help you generate more exposure, attract more followers, and make better use of your profile.
As digital marketers, we have to do everything we can to increase our reach and make our goods and services known. Those who go the extra mile are the ones who succeed.
Do you need help taking your Instagram presence to the next level? We have a variety of resources and a team of experts who can help you.
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