How one can serve adverts with iHeartRadio AdBuilder
How do you maximize your exposure?
If you ask ten marketers this question, you will likely get many similar answers: Google ads, social media marketing, etc. You ask which platforms have massive traffic and high conversion rates.
Imagine you are a marketer for a local business. How do you maximize your exposure now? Those digital campaigns with tons of traffic aren't necessarily the answer for a brick and mortar store trying to get their community through the door.
There are many companies that urgently need to expand their reach, but have not yet achieved a breakthrough with digital. That is why today we are going to look at the potential of audio displays. Bringing some ease and functionality to the world of radio ads, iHeartRadio AdBuilder may be a solution for local business owners.
What are iHeartRadio Ads?
One of the main problems small and medium-sized businesses (SMB) have had with audio advertising is that it's not particularly intuitive. The idea behind iHeartRadio's AdBuilder was to develop a programmatic solution that automates this process.
AdBuilder is a self-service platform that enables marketers to create and promote audio ads. In addition to the purchase of advertising space, AdBuilder supports SMEs with the help of algorithms in order to address specific target groups.
SMBs can decide how much they want to spend comfortably, in which cities their ads should appear and how they can focus on precisely defined target groups. AdBuilder radio spots are written professionally and produced using the language skills of the employees.
How much do iHeartRadio ads cost?
There are no fixed costs for iHeartRadio ads. What you pay for is entirely up to you based on a number of options for your weekly budget. Depending on the market you choose, you will see a minimum budget and a number of recommendations. You can also enter a custom amount up to $ 30,000.
These costs buy impressions that are recorded on your account. Your weekly expenses will not exceed your maximum weekly budget. Even after your campaign has been booked, you can still change the dates and budget for your campaigns.
Why should you run an iHeartRadio ad?
Some marketers are looking for massive $ 30,000 worth of nationwide campaigns. Some want to spend $ 10,000. Some marketers have audio scripts available. others have never written an audio script in their life. The degree of customization of iHeartRadio AdBuilder is unique and well worth a visit.
Of course, maximizing exposure is more than just a local business problem. Digital brands that want a specific type of customer or customer can benefit from a national presence. Increased exposure means higher sales and can lead to higher engagement.
Whether you are marketing for a local company or a national company, iHeartRadio AdBuilder might have something for you.
How to set up your iHeartRadio ad campaign
Not only is IHeartRadio flexible, it does its best to keep things simple. Setting up your campaign with them can be done in three steps.
- Provide basic information
Create an account and answer a few questions about your business and advertising goals. From there you determine your advertising goals, select target groups and choose a weekly budget. The team of audio professionals will create a bespoke ad based on your goals and business.
- Approve iHeartRadio's viewing
After you've created your custom ad, you can listen to the message and approve it. If necessary, it can be revised (sometimes free of charge for you) and then scheduled for national or local playback on iHeartRadio stations.
- Your ad is running
Once approved, your ad will go live and broadcast. The iHeartRadio AdBuilder optimizes your ad budget to reach audiences at specific times of the day and uses user data to target listeners through specific stations. You will also have access to data reports once your campaign has ended.
5 tips for an effective iHeartRadio advertising campaign
1. Understand the medium
Seasoned marketers take the time to study the benefits and limitations of audio-only advertising.
One of the most compelling advantages of audio advertising is its simplicity. You don't need an expensive camera or someone to create a highly researched, complex article. Your iHeartRadio ad is supposed to be used up in 30 seconds, so minimalism is an absolute must here.
However, the simplicity of these ads may be limited to marketers who are used to creating long-form content. If you're struggling to dig into the sound of compelling audio, there are a few phases you should focus on: capture, excitement, and lead.
Breaking the marketing process down into these three phases can help clarify the audio marketing experience.
The capture phase is all about finding the memorable aspects of your brand and using them to disrupt your audience's patterns. It's not just about being controversial or unusual. Really captivating moments correctly and skillfully address the weak points of your target group.
This moment is a reinterpretation of your elevator spacing, but there's a lot more to it than that in the audio room.
Using a specific sound effect, unique jingle, and style of voice actor can add to this aspect of advertisers' storytelling. There comes a time when you mention your brand and unique selling proposition, but not now. The script here should focus more on creating mental images and arousing emotions.
After you've caught your audience's attention, it's time to convince them that your brand is worth considering. Be selective about the selling points that you include.
Could you optimize five of your bestsellers and include them in the 30-second ad? Probably. Should you? Not necessarily.
When you captured your audience, you used their emotions and got them excited about your brand. If you start ripping off stats, chances are you're going to lose your excitement. Use one of your unique selling propositions to show what sets you apart from others in order to keep the excitement going.
When directing your audience, you are trying to get them to take the action that you want them to take. The transition from excitement to sale is always difficult, but the right type of call-to-action (CTA) can make this process a lot easier to handle.
By streamlining messaging and directing prospects to broader marketing (e.g. a landing page), you can focus on making the iHeartRadio ad not only informative but compelling too.
2. Choose your target audience carefully
It might not seem exciting, but ask any successful marketer and they will tell you that well-done research is essential to developing a marketing strategy.
Over the years the term “target market” has been used synonymously with “target group”.
A target market is broad (generation, income level, etc.) and tailored to specific groups based on interest, budget, and access.
On the other hand, target groups are specific groups within these target markets. If your target market is Millennials, your target audience may be post-college, female Millennials making at least $ 50,000 per year.
Good advertising campaigns are for target markets. Great advertising campaigns are aimed at target audiences.
The specificity makes the research valuable, and knowing who your target audience is can help you create more relevant and compelling ads. With audio, you need to understand what stations you are listening to and what time of day you are likely to be listening. iHeart AdBuilder will do this for you automatically.
3. Analyze your campaign results regularly
As your marketing campaign grows and evolves, you need to properly analyze its effectiveness.
One of the most valuable tools marketers can use is setting clear, strict deadlines and specific goals for marketing initiatives.
Don't just aim for a higher conversion rate. aim at specific numbers in a few metrics. If you label your campaign goals correctly, your brand will be primed for potential success with every new initiative.
When a new campaign is performing well, you can see which KPIs have improved. If the new campaign doesn't meet its planned goals, you can determine which metrics were below average and act accordingly.
4. A / B testing of various campaigns
Marketers don't live in a vacuum. Most of the time, everyone brings their own unique experience and perspective. This human element can bring advertising to life, but it can also create some kind of cognitive bias that we cannot always identify internally.
For this reason, I recommend brands and marketers to try two radically different approaches to marketing campaigns, especially if this is their first big campaign.
Perhaps there is a comedic iHeartRadio ad that you would love to do, but fear that it will not resonate with your target audience. You may be concerned that your simple iHeartRadio ad won't get noticed in a sea of dynamic competitor ads. This is the time to try out all of these ideas.
As long as you set clear, tangible goals and track the data, any experiment is a learning opportunity. Test every assumption your campaigns make. Keep collecting more and more data to get a clearer sense of what your audience is responding to.
Once you have identified the winning strategies, start optimizing.
5. Use strong, clear CTAs
Connecting with an audience is difficult enough, but turning connections into conversion is one of the biggest challenges marketers struggle with, iHeartRadio ads or otherwise.
When creating a compelling CTA, focus on words that evoke emotion or excitement. Simple things like adding an exclamation mark can make a huge difference.
Combine your CTA with a compelling reason to take the next step forward. This requires a little awareness on your behalf. For example, are you moving this prospect into the sales funnel or just further down the marketing pipeline?
Find statements that match the commitment required to convert once prospects move to the next level. You will know you are doing this right when you have a low bounce rate.
In terms of the actual language you want to use, here are some options you can incorporate into your ad:
- Join Now.
- Sign up for free.
- Sign up for a month for free.
- Get started today.
- Request your free trial.
The most frustrating part of using a new marketing platform is the learning curve.
iHeart AdBuilder was apparently designed for this problem, removing the confusion and guesswork of radio advertising and replacing it with something that is both accessible and effective.
If your business needs a local boost, or you're looking for a new way to reach your target audience, AdBuilder might be the tool you need.
Are you considering radio advertising? Which target groups do you want to address?
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