How one can Discover Paid Social Media Key phrase Concepts From High Hashtags

In the world of digital marketing, content is king. And keywords contain the keys to this kingdom.

You unlock connections with your target market – people looking for what you want to sell.

When you set up paid social media campaigns, you can use keywords to make those critical connections and ensure your campaign's success.

Knowing which keywords to use throughout the copy of your campaign can be painful. If you're not sure which ones are right, you may be missing the mark and, with it, your audience.

Popular hashtags can be the source of inspiration that gets your paid social media campaigns off the ground.

The importance of hashtags in paid social media campaigns

Why are the top hashtags important for inspiration and keyword ideas? Because they can provide a lot of information if you know how to look for it.

Here are the questions to ask when searching for hashtags:

  • What are people talking about?
  • What is the demand for a particular product or service?
  • Is there a surge in interest? Or is the trend down?
  • Who uses these hashtags?
  • What is the context of these conversations?

Researching popular hashtags can provide relevant insights into the conversations around a topic. Its strength lies in the data that you can access from real-time sources.

Top hashtags can also lead to other hashtags and keywords that you may not have considered. As you delve further, you may see some patterns to add to your campaigns.

Look out for:

  • New or emerging hashtags
  • Hashtags used by other relevant target markets
  • Questions or concerns people raise
  • Sentences in related content that occur frequently

Here's how to use trending hashtags on your paid social media campaigns

First, you need to find the top hashtags. Start with the trends in your industry and go from there. We'll go into more detail about various social media platforms later.

As you dive in, explore the content of the hashtags.

How do you use the information found? It's all about inspiration. The hashtags, phrases, and keywords you find can inform your paid social media campaigns in the following ways:

  • For text: What you've learned can be a starting point for the language of your ad. In addition to the hashtags, look at the content of the posts and include the language people in your target audience. Knowing how people talk about things can help you learn how to best talk to the pain points and the solutions they love.
  • For pictures: What types of images are these hashtags often associated with? Whether you want to use an image in your ad or create your own, the images attached to hashtags can help you determine what type of images you use. You may even find a meme to partake in, which will make your social media ad more engaging.
  • For target groups: Use hashtag research to determine the parameters of your social ad reach. Who uses these hashtags? Where do you live? How old are they? What else are you interested in? You can use these statistics to limit ad reach to your target audience.
  • For Sponsored Research: Not only do hashtags help make the content of your paid social ads more relevant, but they can also help identify a recently published post to put money behind. Experiment with different top hashtags in your posts on each social platform you use. These hashtags can help your posts perform well organically. You can then improve it through sponsorship.

Using Facebook Top Hashtags for Paid Ads

Let's start with Facebook, one of the most popular platforms for online marketing.

With over two billion users a month, you need some great data available for your hashtag research.

You are likely only connected with a tiny number of these people, but don't let that stop you. In fact, you can choose who sees your Facebook ads:

Using Facebook Top Hashtags Screenshot of target market options for Facebook ads

Before creating the ad, however, you need to find the right words that are most visible. This is where hashtags come into play.

A quick search for #tacos on Facebook reveals some droolable meals from strangers around the world who posted their posts, as well as from branded sites. You do this through your search bar.

Top Hasthags Facebook offers alternatives to the popular hashtag tacos

This list shows you which words follow this hashtag the most. If you submit the hashtag you are looking for, Facebook will also show you at the top of the next page how many people are talking about this topic:

Top Hashtags Facebook view of the popular hashtag Tacos

When you enter the hashtag that interests you, Facebook will also automatically fill in other hashtag options to investigate.

You can also browse the bookmarks provided by Facebook, including local events, crisis response, or other topical issues. These can shed light on why users are using that hashtag.

Using Instagram Top Hashtags for Paid Ads

Instagram is a hashtag-heavy environment that is ideal for top hashtag research.

Similar to Facebook, you can start by entering your hashtag ideas in the search bar. Not only does Instagram automatically fill in suggestions, it also shows you how popular those hashtags are based on how many posts they contain.

Using Instagram's Top Hashtags Instagram offers recommendations for hashtags about puppies

Explore Instagram

Are you looking for more hashtags to delve into? Visit Instagram's Explore section with the compass icon to see top posts on content you've interacted with in the past. You may discover new or emerging hashtags that you didn't know about.

Using Instagram's top hashtags

Now is a good time to stop and talk about the fact that hashtags don't always translate directly into keywords and phrases for paid social media campaigns. You may need to convert from a succinct hashtag to a robust, natural way of speaking. Here are some tips:

  • Hear What Influencers Are Saying Using These Hashtags: Take some time to review the video posts and Instagram stories about the hashtags you are investigating. Hear them talk about the subject. What are some key terms that are common?
  • Read and make notes of what the hashtags say: Now it's time to turn off the videos and read the actual content. What do you say with these signs? This is where you can learn about key phrases everyone uses and the meat behind the hashtag topics you research. For example, a top hashtag is "#cleanbeauty," but it's not about skin cleanliness – it's about beauty product toxicity, congressional oversight, industry regulations, and how to know what's safe for your family's skin. As you learn more about the topics and conversations behind the topics, you can make paid social media content more user-friendly.
  • Speak out loud using the Instagram hashtags: Hopefully you are working alone as this can get a little awkward: it's time to talk to yourself. Go straight ahead. When you're jotting down ideas that we've already talked about and starting creating your social media ad content, it can be helpful to say them out loud to separate you from “talking on the internet” and use a more natural tone.

Using Twitter's Top Hashtags for Paid Ads

If you're using Twitter on your mobile device, you can click the magnifying glass icon at the bottom of the screen to see the latest trends. Once on your desktop, click #Explore on the left side of the screen, then click Trending to see the hashtags that are currently popular.

Use Twitter's top hashtags

Using the editorial staff and algorithms, you can see which topics Twitter now considers important and how many tweets are using these hashtags. Note, however, that some of these hashtags are advertised hashtags, but not organic hashtags. They are labeled as you can see with “#Godfall” at the top of this screenshot.

To learn more, click "Show More" on the desktop layout or click the "Browse" section to learn more about these topics and more information that is currently in use.

You may have to dig deep to find hashtags that are relevant to your niche. If you see a conversation or post on topics relevant to your industry, check out these hashtags.

Don't be afraid to see a spark of inspiration, such as E.g. a new hashtag that's just catching fire and take up the topic before it turns into wildfire.

Using LinkedIn's top hashtags for paid ads

Where can you find the top hashtags on LinkedIn? There are several ways to start your research.

You can look up hashtags in the search bar above, just like you would on other social media platforms:

Linkedin Top Hasthags LinkedIn recommendations for hashtags about fitness

And like other platforms, LinkedIn automatically recommends other options.

When you select a hashtag, LinkedIn shows how many people are currently following that hashtag. This data can help you understand how many people can see your posts that contain that hashtag. You will also see top posts with this hashtag.

LinkedIn Top Hasthags LinkedIn option to track fitness hashtag

If you follow a hashtag that you are interested in, you can click on the three dots to the right of your tracked hashtags and select "Discover new hashtags".

Use LinkedIn's top hashtags

Now you will see all kinds of popular hashtags to inspire you.

LinkedIn Top Hasthags Screen of other hashtags that LinkedIn recommends

If you'd like to skip these steps and just start exploring, you can go straight to LinkedIn's "Follow New Perspectives" tab to see the top hashtags, accounts, and companies that LinkedIn recommends you.

The context is the key When it comes to using LinkedIn

Here are some things to keep in mind about LinkedIn: It's a popular content platform, but it's also very contextual. LinkedIn is generally about business or professional conversations.

Using Pinterest Top Hashtags for Paid Ads

Are you trying to reach a creative DIY crowd with your paid social media ads? Pinterest can show you what's hot right now.

On Pinterest, hashtags are not as critical and advertised as on other platforms. Keywords in a post seem to be just as important to the search.

Here is a search for the popular term "hygge:"

Pinterest Top Hasthags Top Posts on Pinterest for Finding Hygge

And a search for "#Hygge:"

Pinterest Top Hashtags Top results for the Hygge hashtag on Pinterest

You will see similar results. Just searching for popular topics on Pinterest and exploring the top posts can come in handy as well.

However, if you're looking for top hashtags, there is a workaround. You can log into the mobile app, click to create a new PIN, and enter a hashtag in the description section. This will give you a list of the top alternatives and statistics on their popularity.

Pinterest Top Hasthtags

More tools for finding hashtags

If you're still looking for the right hashtag, you can try one of the many hashtag search tools. These online and app tools allow you to insert used hashtags and find related and popular hashtags. Some options are:


The key to using hashtags on paid social media is to use them as a starting point. You should inspire relevant content for your very specific target market. Hashtags can help you understand who they are, what interests them, and how they talk online.

Popular hashtags can also open the door to new opportunities for your social media strategy as you join new, ongoing online conversations and reach new markets.

What popular hashtags are you going to analyze to inform your next social media advertising campaign?