How Coronavirus redefines the journal cowl
The pandemic has forced publications to rethink their covers in a creative new way. We talk to Jeremy Leslie from magCulture and Kuchar Swara from Telegraph about the role of magazines in our current crisis
As in the rest of the creative industry, the mag world of corona viruses has been hard hit in recent months. In practice, the pandemic effectively ended the film-scale editorial photo shoot, which was previously a synonym for Vogue fashion bible. At a deeper level, it has caused editors and art directors to rethink the nature of the content on their pages and carefully examine the message they want to send to readers with one of the most powerful tools available to them: the Title page of the magazine.
The current crop of mag covers is different from anything we are used to in normal times. In the midst of one of the worst outbreaks in Europe, Italian Vogue decided to start their April issue all over again and earlier plans to work with men's magazine L & # 39; Uomo Vogue for a blank white cover – a symbol of rebirth and as Emanuele Farneti wrote in his letter to the editor: "The front page of a new story that is about to begin".
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♠ ️ latest @vogueitalia ♠ ♠. . “White is first and foremost respect. White is rebirth, the light after dark, the sum of all colors. White is the color of the uniforms worn by those who risk their own lives to save our lives. It represents space and time to think and be silent. White is for those who fill this empty time and space with ideas, thoughts, stories, lines of verse, music and care for others. White recalls when, after the 1929 crisis, this flawless color for clothing was adopted as an expression of purity in the present and hope in the future. ". . . "Above all, white is not a capitulation, but a blank sheet waiting to be written, the front page of a new story that is about to begin." #EmanueleFarneti @EFarneti #imagine #FarAwaySoClose #WhiteCanvas – Read the full letter from the editor via the link in Bio. Full credits: Editor-in-chief @Efarneti Creative Director @FerdinandoVerderi. . #covertastic #coverlove #beatcorona #coverjunkie #voguecover #vogue #printisthefutureofonline #magazinecover via ace @heyhgc
In the UK, which was also blinded by the pandemic, Grazia recently swapped its usual celebrity cover stars for four Special Edition covers with powerful portraits of NHS workers. On the other side of the Atlantic, Chris Wares thoughtful illustrations of New York scenes have been replaced by his powerful image of the new normal for the New Yorker – a doctor who practically wishes his children good night from the front.
In Telegraph Magazine, the current crisis has led to a number of interesting creative experiments led by editor Marianne Jones and creative director Kuchar Swara. "At the moment there are many still life photographers and every photographer with a semi-provisional studio who answers and says: 'Hey, I can still do X and Y', which then plays perfectly in your hands An idea, but not quite literal, ”says Swara. "We can get away with more creativity to a certain extent because there is less micromanagement." I find that there is a lot more trust at the moment. "