Gucci's Christmas promoting longs for the great previous days of workplace events

Clumsy booth dancing suddenly doesn't seem so bad in Gucci's festive campaign directed by Akinola Davies Jr.

With this year's Christmas parties slated to take place via Zoom, Gucci has gone back in time to celebrate the joys of the IRL office.

The display, tuned to the sounds of Yazoos Only You, follows a group of Gucci-clad workers as they prepare for the end of the year celebrations – hanging decorations, carrying makeshift trees, and installing disco lights.

It takes place in a decidedly retro office setting, back when computers took up half a desk and photocopiers were still a thing. Director Akinola Davies Jr. described the ad in a tweet as "a 90s Christmas party where the workplace becomes a spontaneous mix of dance floor, nightclub and bar".

The office party isn't obviously the most glamorous scenario for a luxury fashion brand, but Gucci's Christmas commercials – ironically, of course – managed to harness a very contemporary nostalgia for the good old days.

Credits:
Director: Akinola Davies Jr.
Art Directors: Christopher Simmonds, Alessandro Michele

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