Gradwatch 2022: Niall Hodson, London School of Trend
From the project Only the Man on the Moon Knows and He Won’t Tell
“I think there’s nothing better than a good story, and I believe that everyone’s got a story to tell,” says Niall Hodson. “I’m a real hater of being on my phone all the time and I like writing things down and listening to people’s tales – usually they’ll have a great phrase or something, and they always seem to resonate with me. It’s quite poetic to chat to someone and they say something so beautiful, you’re just taken by it. You’re like, that should be a hit single or something! Someone should have written that down as a lyric.”
Keen on “romanticising the ordinary”, the London College of Fashion graduate has formed his burgeoning image-making practice around highlighting the personality and beauty in the everyday. This philosophy underpinned the work he was making throughout his degree in fashion photography, which overlapped with the pandemic – a time in which most of us were looking to embellish the mundane.
Keen Experts, 2022
When lockdown hit, he decamped back to Greater Manchester and quickly became inspired by the nostalgia he felt in returning to home turf. “And then that just became my uni journey,” he recalls. He began to channel his efforts into making images inspired by home while taking on client work, ready to enter the industry afterwards. As such, his portfolio is already filled with names including Wonderland magazine, CAT, Barnardo’s and Copa90.
“All the commissioned stuff, obviously, it’s a lot of pinch yourself moments,” he says. “This is all I want to do, to be quite honest. I’m pretty hooked on it all. I can’t stop looking for photographs everywhere I go.”
F Word Magazine, 2022
His final major project was heavily influenced by his reconnection with home during lockdown. Its title, Only the Man on the Moon Knows and He Won’t Tell, is directly quoted from his grandma, who has always used that expression in the face of uncertainty, and the futility of worrying about what you cannot know or control. To Hodson, it was the perfect symbol of the unpredictability of the pandemic.
He began to capture photographs that reflected the “quirkiness” of where he’s from, bringing to life “the beauty in the red brick houses and the people that just get about with a bit of swagger about them,” he says. The outcome is a series of portraits filled with care and character, recalling the warm fashion-documentary work of Jamie Hawkesworth, which extends into the rural landscapes and urban architecture that Hodson shot.
F Word Magazine, 2022
Only the Man on the Moon Knows and He Won’t Tell
It was important to him to include photographs of his family in the project. His grandma appears at the beginning donning a fur hat, sunglasses and a proud pose, and it’s bookended with images of his mother, who played an integral role in the work by driving him around to find locations, discussing the work as he made it, and reflecting together on the final pictures afterwards.
As for the other people who appear in the work, his method was as simple as approaching people who felt familiar to him, even if he didn’t know them. “I wanted it to be a conversation and down to earth,” he says.
Keen Experts, 2022
Corbin Shaw for Twos Magazine
He hopes to translate the work into a tangible format, like a zine, and he’s brimming with ideas to explore further now he’s graduated. When we speak, he’s about to set off on a month-long trip up the west coast of the US, photographing as much as he can as he goes along. He’s also been working abroad on a brief for football brand AC Momento and hopes to make the periphery work he shot around that project into its own body of work. “I used to play quite a lot when I was younger and it just burnt me out. It’s reignited my passion for it a little bit and I think I was quite inspired by the people I met and their passion for football.”
Such is the joy of a well-matched commission, and so far, he’s relishing the challenges and opportunities of working for clients: “I’m being introduced to this new way of thinking and how to shoot something in a new way,” he says. It’s about “trying to find this middle ground that conveys what I do and also conveys the brand that I’m working for. I think it’s a really interesting dynamic”.
Arsenal FC Bowls Club x Athletic Club Momento, 2022
Chelsea x Copa 90