Find out how to Use Instagram Stay for Ecommerce Gross sales
Do you want to increase your social media sales and get the most out of your digital business?
Updates to Instagram Live have made it one of the hottest sales trends right now. Instagram's e-commerce features, as well as the high success rate of social media marketing, have made digital selling easier than ever.
When you're ready to start using Instagram for business and take advantage of its organic reach, we have the strategy to get you started.
Read on to see how you can get the most out of Instagram Live for ecommerce.
Instagram usage and e-commerce statistics
You heard about Instagram for Business. You may even have started playing around with some of their sales features. If you're smart, you already have an Instagram company profile and maybe even some product tags.
Is it worth all the effort?
Let's look at the numbers. According to Hootsuite:
- A billion people use Instagram every month.
- Of these users, 63% log in daily and spend an average of 28 minutes with the app.
- 200 million users visit at least one company profile every day.
- Instagram is the second most downloaded free app on the Apple App Store.
- It's also the 10th most popular Google query.
- 500 million people use Instagram Stories every day.
- A third of the stories most viewed every day come from companies.
- 62% of people say they are more interested in a brand or product after seeing it in stories.
What about Instagram Live?
Social media is about being seen. Instagram Live moves your content to the top stories in your users' feeds. Plus, followers receive notifications when you go live so they can see your content instantly on their Stories tabs.
Instagram co-founder and CEO Kevin Systrom once said: On average, people miss about 70 percent of the posts on their Instagram profile feed. "That means getting to the top of your users' feeds should be your top priority.
Instagram Live saw a 70% increase in views from February to March 2020, making it one of the fastest growing ecommerce hubs on the internet.
How Can You Make Ecommerce Sales On Instagram?
With the start of its online shop, Instagram pushed e-commerce further.
Instagram Shop has streamlined the way users can find products by adding a dedicated Shop tab and other new features for businesses to generate sales.
The new Instagram Shop tab includes a Brand Collections page that displays curated collections put together by the Instagram @shop team.
With Instagram Checkout, US shoppers can simply tap Buy On Instagram to make a purchase without ever leaving the app. That means your conversions are fast, accurate, and frequent.
Instagram was also testing how to replace the Activity tab with a Shop tab, which would mean even more daily clicks than before.
As with any social media selling machine, high quality content and a great Instagram following are essential. The best way to keep selling on Instagram is to make sure you have a product that people like and the right marketing strategy to sell it.
To get the most out of your ecommerce experience, Instagram recommends posting regular posts, exposing the process behind your product creation, and highlighting variations in your products.
Here are some more simple tips for marketing your Instagram content.
Instagram expands live shopping, Easier shopping and selling
Instagram marketing is a powerful tool. With engagement rates rising, it's time your brand got on board and started making sales with the additional ecommerce features across the platform.
Instagram live shopping
This feature allows you to make sales during a live broadcast.
Once you've set up your Instagram store, you can promote and sell your products directly from your video stream using the Instagram Checkout tab. Selected items are displayed at the bottom of the screen and viewers can simply tap to purchase any of the displayed items.
Instagram Live broadcasts can now also be viewed on the desktop, making them more accessible and comprehensive. This feature allows you to be the center of attention and get your audience's attention. It can also help you enter new markets and increase the reach of your content.
How do you start
- Determine a purpose for your video. Otherwise, your audience has no reason to look any further.
- Promote your video on your social accounts beforehand So you have someone to sell to once your live video is on.
- Upload your products. You can add up to 30 products to a collection. Make sure you do this before you start as Instagram will need to approve your products before going live.
- Put one article at a time in your video feed when you start sending.
When you're on Live, you can view your products through some of Instagram's built-in features, which we'll talk more about below.
Why Use Instagram Live for Ecommerce?
Live video is great for honest and personable interactions with the audience. This unedited, raw content can help you connect with your audience and build brand integrity.
Instagram Live also allows your audience to submit comments and questions in real time, allowing for natural and instant interaction on an otherwise one-way platform. This type of audience connection allows you to get feedback directly from your customers.
Using the Instagram Live feature can also add to your visibility as it will notify users when you go live and display your video up front on the Stories tab.
Instagram Live videos stay on your page for 24 hours after they stop broadcasting, so more people can see your content in more places.
The benefits of using Instagram Live for ecommerce range from increased brand integrity to real-time sales opportunities and beyond. We have seen more and more brands interested in this platform over the past few years because it works.
If you're looking for a quick and easy way to connect, convert, and curate content, Instagram is for you.
Live shopping functions
Instagram Live has fundamentally changed the way brands communicate with their audiences online.
With new customizable features and add-ons, there are plenty of ways to connect and convert.
Multiple broadcast hosts
If you're interested in influencer marketing or want to leverage the following of a brand ambassador, you can invite co-hosts to join you on your live broadcasts.
You can also add filters, stickers, and custom content directly to your live video. You can either use Instagram's presets or create your own branded versions and upload them to your live settings.
Still images and videos
You can share pictures and videos on the screen while they are being transferred. This allows you to showcase product images or show the product in action, which will make the purchase more attractive to your audience. You can even add multiple videos and create a slideshow while you present.
You can add comments and questions directly to your video broadcast. You can also pin them to the screen for all of your viewers to see. That way, you can let your audience know you're listening and make them feel seen.
All of these features make your content more engaging and exciting to viewers, and increase the chance for conversions when you dive into Instagram Live for ecommerce.
With a little skill and a lot of personality, your brand could be the next big thing on Instagram Live.
How To Use Instagram Live Shopping To Increase Sales
By using Instagram Live for ecommerce, you can connect with your customers, create lasting sales funnels, and increase your online conversions while staying true to your brand.
If you want to go live make sure you get it right and attract people to your products beforehand. Nobody wants to go live in front of an empty audience, right?
Here are some tips to get you started.
Promote your Instagram Live Stream in advance
Promoting your content ensures that people have the time to watch you and get the most out of your live experience.
One way to do this is by sharing Instagram Stories, which will tell your audience the details of your Instagram Live experience. You can even use an Instagram Stories countdown sticker to mark the event. This way, others can share the countdown as well, increasing your audience's reach.
Keep the Instagram Live Focus
Avoid directing traffic to something that is not relevant to your content. Promoting your website instead of a product page is a great example of this. You need to make sure that your audience can find your products easily and buy them quickly. This increases your chances of selling once you go live.
Provide live streaming quality content
It is also important to focus on the quality of your content. If your viewers find your stream boring or uninteresting, they may move on to the next available content. Make sure everyone who hosts your video is skilled, welcoming, and using a variety of exciting features to watch your audience.
Keep it short
When you use Instagram Live for ecommerce, shorter videos work better. Target groups like content that is easy to consume. You can even post several short videos to keep your audience coming back time and time again.
Keep it simple
When you go live, speak slowly, clearly, and don't make things too complicated. Like any place on the internet, Instagram's content faces stiff competition. If you want to maximize your Instagram Live ecommerce opportunities, you need to be able to hold your audience's attention for as long as possible.
Using Instagram live for ecommerce allows you to position yourself at the top of your target audience's feeds and get their attention for longer.
The more you use Instagram's built-in features, the greater the chance your brand will rank on the platform.
If you haven't figured it out already, using Instagram Live for ecommerce opens up a lot of new possibilities in the world of social media selling.
With the latest in store features from Instagram, you can sell your products directly from the app instead of battling for placement in user feeds.
Additionally, ecommerce updates have opened up a whole new way for brands to connect with consumers and bring their products to market for Instagram Live.
When you tap into your live streaming market, not only can you get conversions, but you can also speak to a larger, less saturated audience.
Get creative, get live and start converting!
Have you had success with Instagram Live Marketing for Ecommerce? Share your tips in the comments.