Find out how to do a number of website search engine optimization
Multi-site SEO enables businesses to attract website traffic from different states or countries around the world.
It offers many advantages to e-commerce companies that offer shipping worldwide or internationally. When you have it, you can expand your customer base and grow your business quickly.
How do I do SEO with multiple sites? Here are some of the tips that you need to know.
What is Multi-Site SEO?
To attract locals from different countries, you will likely need to employ a local SEO strategy.
Imagine your company has franchises or offices in different cities or countries. You can serve several areas or send products internationally or worldwide.
How do you attract traffic from consumers in a particular location? The solution is multi-site SEO.
Multi-location SEO will help you improve your search traffic from different locations. That way, locals who conduct searches related to your niche or service can see your website at the top of search results.
For example, a search for McDonalds in New York will bring up Google search results with information about nearby stores in the city.
If you have traveled to Las Vegas you will also find McDonald's stores and website results related to your location.
In short, with SEO in multiple locations, search engines can distinguish between multiple locations. Therefore, local customers can get relevant information about the products and offers available at nearby outlets.
If you'd like more detailed information on how this works, check out my definitive guide to search engine optimization.
What is the benefit of multiple site SEO?
What Makes Multi-Site SEO Good for Business? Here are some of the benefits that you need to know about.
1. Increase local marketing results
Using Google's SEO capabilities across multiple locations can increase your marketing efforts.
Google provides location-based data such as drop pins on digital maps with information about your company's exact address, opening times and other relevant information. First time customers can also use the Street View feature to easily find your point of sale.
For example, if a tourist searches for "Starbucks near me" on Google, they'll get a map with information about nearby outlets, links to their website, and directions.
2. Attract local customers
Of course, having multiple locations SEO can attract more local customers near your outlet.
According to website design company Go Gulf, 46 percent of all Google search results are based on local information. Additionally, 72 percent of consumers who did a local search visited a store within five miles of their current location.
These numbers show that including a multi-site SEO strategy is good for business.
When customers search for a local facility that offers a specific product or service, the search results show the local businesses that specialize in it.
Washington, DC-based food enthusiasts looking for a restaurant can search for "Washington, DC Restaurants." Popular restaurants in the area will appear in the search results.
3. Increase brand awareness
Multi-site SEO can raise awareness of your product or service by increasing traffic to product pages.
If customers use keywords related to your company's offerings, your product pages may appear in the top search results.
Imagine a new resident searching for items for their Washington, DC apartment. He performs searches such as "Mattress Washington" or "Furniture Washington". Companies that are optimized for SEO in these locations will appear at the top of the search results.
The bottom line is that a local SEO strategy can increase sales. Companies that want to improve their visibility in a local area can improve their local presence.
Should ecommerce businesses optimize for multiple locations?
More and more consumers have switched to e-commerce because it is quick and convenient.
The unique advantage of e-commerce is its ability to serve consumers from different locations, states or countries.
Even if your e-commerce business is based in the United States, your online store can still be displayed to consumers in countries like France, Italy, or Germany. All you have to do is activate international shipping and you're done.
Unfortunately, international customers cannot find your company if they cannot find you in the search engine. Hence, adopting a multi-site SEO strategy is critical to your business's bottom line.
Multi-site SEO isn't just about attracting visitors to your website. You can also use it to attract customers to your regional website and create unique pages and content for a specific location.
Let's say you are a clothing retailer serving international customers.
Singapore online stores may offer different products than your US ecommerce store. Hence, you can create a multiregional website that can accommodate consumers in those locations.
One example is clothing retailer Uniqlo, which has an online website for Singapore.
There is a separate online shop for US consumers.
Multi-site SEO redirects Singaporean consumers to your Singapore website. They can view products that they can buy and ship to their homes. Likewise, US-based consumers will enjoy the same benefits.
In addition, you can adapt to local trends and create exclusive product lines that interest local consumers. When consumers search for these products, they will come up on your local website.
Steps to optimize for multiple locations
How can you optimize your business for multiple locations? Here are some tips you need to know.
1. Create a page for each location on your website
The first step is to create pages based on the location of your business or your consumers.
You can do this by creating a logical site structure that makes it easier for search engines to find landing pages that are associated with a specific area.
For example, if your ecommerce store had multiple locations, you can use the following URLs:
yourecommercestore.com/locations/newyork (for a specific state)
yourecommercestore.com/locations/newyork/manhattan (for a specific district)
Let's say you have a store on East River Plaza in Manhattan. Then you can use the following url:
2. Optimize each page for the location
Google doesn't know your page is meant for a specific location unless you make an effort to optimize it.
To do this, you need to include the location in your title tag and meta description. Consider this search result for restaurants in New York City. The title, URL, and description have the keywords "New York City Restaurant," which has earned the company a top spot in search results.
3. Create localized content for each location
Next, you need to create localized content based on the products and services available in a given location.
Ecommerce stores with different products and services in each region might consider creating the following landing pages:
- Place of business: Create dedicated landing pages with information about your physical points of sale (if any). Ideally, this should be your opening hours, address, map of your location, and directions.
- Images: Add photos of your physical sockets (if any).
- Product Pages: For products that are only available in a specific location, create product pages that have been optimized based on the location. For example, on the McDonald & # 39; s Korea website you can find a menu page based on your current location.
- Service pages: Describe the services you offer at each location.
- Blog posts: Create blog posts to attract local customers in a specific region.
These efforts ensure that local customers find information that is relevant to them when they visit your website and make a purchase.
4. Sign in to Google My Business
Create a Google My Business account with entries for each location in your company.
Learn how to create your listing in my blog post on Optimizing Google My Business.
A good listing should include basic business information, product photos, reviews, and social media pages. According to BrightLocal, 5 percent of impressions from Google My Business listings result in calls, clicks, or requests for directions.
Take this listing for Miyako Sushi based in Pennsylvania, for example. The listing includes reviews from the internet, popular times, website link, address, contact information and other relevant facts for consumers.
This Google listing has all the information consumers need to learn more about the company. You can place an order, read reviews and visit the website with one click.
5. Present presentations
Consumers regularly check for reviews before considering an online store purchase.
According to the status of online reviews from Podium Market Research, 93 percent of consumers said that online reviews could influence their purchase decision.
A study by Bright Local found that moving from a 3-star to a 5-star average rating on Google can result in 25 percent more clicks. Companies that received a 5-star rating also achieved around 69 percent of the clicks in the local search, clearly beating other competitors.
Customers can easily write a review by clicking on your Google My Business listing.
Let's use the previous Miyako Sushi example and look at the reviews.
Shortly after that, you'll be able to see a popup with the "Write a Review" option in the top right corner.
To receive more reviews, create an email asking customers to leave a review after purchasing. You can also exchange reviews or testimonials to encourage customers to share their experiences with your company.
For better results, you can give customers a small incentive to leave a review, e.g. B. Coupons or freebies.
6. Create local business listings for each location
In addition to Google, you can create local business listings on sites like Yelp and Bing to improve your local search results.
Similar to Google My Business listings, this should include relevant business information like location, opening hours, and directions.
Here is an example of a listing on Yelp for the Atlanta Breakfast Club:
As you can see, there is important business information like links to reviews, health and safety measures, website links, and contact information. This information will help you attract local customers or tourists looking for breakfast restaurants in the area.
As mentioned earlier, consumers love companies with reviews. Therefore, ask consumers to leave a review on these websites. If there are negative reviews, be sure to respond so that you can satisfy frustrated customers and increase your average review rating.
You can also add links to these listings on location-specific pages on your website. In this way, customers receive the information they need at the push of a button.
7. Create backlinks for each location
Backlinking is a crucial part of multiple search engine optimization.
Companies looking to rank higher in multiple locations need to create backlinks to individual pages for each location on their website.
You can accomplish this by reaching out to bloggers in your community.
If you own a restaurant, you should reach out to a food blogger so they can blog or rate their experience. You can also reach out to vloggers in your area to post video content online about your restaurant.
Host or attend events in your community to get featured on local websites. Work with organizations that can help you make impact and connect with locals. Network with journalists you can participate in important events and publish in local publications.
The more backlinks you earn, the more likely you will improve your rankings in local search results.
Multi-location SEO can bring many benefits to your business.
This not only gives you the opportunity to increase brand awareness, but also to attract local consumers. Since there are many people doing local searches, you can even improve your customer acquisition results.
To take advantage of this SEO strategy, you need to create a page for locations relevant to your business and optimize the page. Then get reviews and create local business listings so that customers get a good rating for your business.
Just follow the steps in this post and you will be well on your way to increasing local traffic to your website.
How are you going to do multi-site SEO for your business?
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