Find out how to create and use Fb polls

You can use Facebook polls to clear up your audience's problems, what to create next, and how they really feel about your brand. While it can help you make more strategic business decisions, Facebook polls can do other wonderful things for your online presence like:

  • Increase Your Facebook Page Engagement (asking questions is one of the best ways to generate high engagement).
  • Help beat the newsfeed algorithm with no ads
  • Promote a strong sense of community around your brand

In this post, you will learn how to create different surveys on Facebook, how to use them effectively, and how surveying your target audience can help your company grow.

How to create Facebook polls

Gone are the days when you could create a Facebook poll from your news feed or timeline. Currently, you can only share a poll in a Facebook group, story, event page, or Messenger.

Facebook group polls

Facebook groups are one of the best tools for brands on the social media platform. You can create a community and improve customer loyalty.

While business pages struggle to achieve organic reach above 5%, Facebook groups differ. The algorithm pushes group posts to newsfeeds, which means you'll have much higher organic reach without paying for ads.

The following are the steps to create a survey in your group with an actual profile and an example company page.

Step 1: go to your group

Go to your Facebook news feed on your desktop or mobile phone, click the Groups icon in the menu on the left and select the group for your survey.

Facebook polls on how to add one to your Facebook group

Step 2: create a post

Click on the “What's bothering you?” Section to make a post. When the pop-up loads, navigate to the "Add to Your Post" section and click the three dots for more options.

Facebook polls create a post

Step 3: create your survey

A new "Add to Your Post" screen will load with several options. Select "Poll" from the list. You will be returned to the Create Post pop-up and can add your poll options in the Write Something section.

Facebook polls, how to create your Facebook poll
Facebook polls with poll options

Step 4: Publish your survey

When you've added all of your options, click Poll Options. Here you can choose whether people can add options and vote for more than one option.

When you're done, click Post.

Faebook polls on how to publish your poll
Facebook poll options

Facebook story polls

With 250 million people using Stories every day and the primary foundation in users' newsfeeds, creating a survey is an invaluable (and fun!) Way to engage with your audience.

Let's see how to do it.

Step 1: Open the Facebook app on your smartphone

Navigate to your Facebook page by tapping the hamburger icon on the left side of the screen. You can see your page in your shortcuts area or by scrolling down and tapping the Pages button.

Faebook Polls How do I create a Facebook Stories poll?

Step 2: create a new story

Tap the blue circle with the plus sign around your profile picture and select "Create Story" from the drop-down list.

Facebook polls create one on Facebook stories

Step 3: create a survey

Swipe left until you see the Poll card. Write your question and customize the Yes and No options.

Choose a gradient background or upload a photo from your camera roll.

When you're done, tap the Share Now button.

Your followers will see the percentage of those who voted for which option, but only you can see how many votes each option received and how each person voted.

Facebook polls post one on Facebook stories

Facebook Messenger surveys

While you can no longer post polls in your news feed, Facebook has added the ability to group chats in Messenger for your personal account.

Hopefully Facebook will add the chat feature for company pages. This would be a great way to conduct quick customer satisfaction surveys.

Find out how to do it.

Step 1: Open a group chat or create a new one

Faecbook surveys How do I create a survey in Messenger?

Step 2: At the bottom of the Messenger window, tap next to the text on the "+" box

Step 3: Select the query icon and enter your question

Facebook polls Select the polls icon in Messenger

Step 4: Add your options and tap "Create Poll".

That way, you can share it with your group.

Facebook polls in Messenger add your options

Event page polls

Polls are a powerful feature for brands hosting in-person or virtual events.

You can create one to include valuable information on details such as:

  • Which place, which date or which time is suitable for everyone.
  • Participants' opinions on the course of the event.
  • How many people would like certain catering options.
  • Vote on itinerary options.

Step 1: Go to the event

Log into your Facebook account and click on "Events" on the left side of the screen. If you don't see the event icon, click the Expand button and scroll down until you see it.

For events created by a Facebook Company Page, go straight to the Events tab on your Page.

Facebook polls go to the Events tab to create your poll

Step 2: create a post

Select the event you want, click the Discussion tab and select Add Post.

A new window will open and you will see the poll icon on the right side of the "Add a Post" section.

If you don't see it, tap the three dots to expand the post options.

Facebook polls that create a poll about a Facebook event
Facebook polls creating poll in events

Step 3: create a survey

Click the poll icon and you will be returned to the Create Post screen where you can add your question and options.

You can add more possible answers by clicking "+ Add Option". Use Poll Options to allow users to add options and people to enable / disable multiple responses.

When you're ready to post, click the "Post" button to add them to your event page.

Facebook polls in events add your options

Facebook video polls

With 500 million Facebook users watching videos every day, you can't go wrong adding video content to your marketing mix.

But how do you get people to look into it once it's out?

Video polls.

This is a quick and easy way to personalize a viewer's viewing experience and get them to get out of passively consuming content.

We'll tell you how to do it below.

Step 1: Upload a video to your Facebook page

You can also go to Creator Studio to edit a video that you've already posted on your page.

Facebook polls How do I create video polls?

Step 2: Click the "Edit Post" button

A new window will be loaded where you can edit the title, caption and tags of your video.

Facebook polls Edit your post to add a video poll
Facebook polls to add a video poll

Step 3: Select the "Polls" option

Scroll down on the right side of the popup until you see a greyed out "Survey" section.

Select it and click the blue "Create Poll" button.

Facebook Polls Select the poll option to add one to your video

Step 4: ask your question

On the left side of the popup, your video will be displayed with a slider. You can move it to the area of ​​your video where you want the poll to appear.

On the right side you can enter your question and answer options. By default there are only two options initially. However, you can add up to six by clicking the "+ Add Another Option" button.

Facebook polls create a Facebook video poll

Step 5: Choose your survey settings

Keep scrolling down to complete your survey settings. You can specify when you want the survey to appear, how long you want it to last, and when you want to publish the results.

Step 6: Save your Facebook video poll

When you are happy with your survey, click the "Save" button to start collecting results.

5 Ways To Use Facebook Polls To Grow Your Business

Here are a few ways you can survey your audience to grow your community and generate more sales.

Create different types of Facebook polls

You don't have to stick to boring old text polls. Facebook is a great way to spice things up and put an end to the pointless scrolling of tracks by adding pictures and GIFs to your polls.

Use the different options to get creative, show off your brand personality and drive engagement.

Ask the right questions

Polls are a great way to start a discussion in your community and conduct valuable market research.

For example, if you're creating a survey on content marketing, you can ask questions like:

  • "Are you seeing results from your content marketing?"
  • "What's your biggest battle with content marketing?"
  • "Are you struggling to get ROI from your content marketing?"

You can use the results to plan your content calendar, come up with a new offering, or create a piece of gated content that your audience will love.

Gather feedback from your target audience

Host a free training session for your private Facebook group community? Get feedback on how your audience enjoyed the content with a survey. Instead of guessing if your training resonated with your community, you can ask them directly and use the feedback to optimize your content. A short survey like "Did you find the training actionable and easy to understand?" will do the trick.

Learn more about your target audience

Your Facebook surveys don't have to be done every day for business alone. This feature lets you go beyond basic demographics and find out what makes your audience tick.

For example:

  • Which colors do you prefer?
  • Who are your favorite influencers?
  • Where do they hang out online and offline?
  • What are your greatest values?
  • What is the big goal that you are working towards?

Surveys can collect meaningful information that can help make your brand more understandable and marketable to your audience.

Use a touch of controversy

Do you want to spark some engagement? Create a survey on two different schools of thought in your industry.

For example, if you work with freelancers, you might ask, "Do you find platforms like Upwork and Fiverr valuable for landing clients?"

There are strong opinions about the pros and cons of using Content Mills, and this is a hot topic in the freelance community. When you create a poll on it, it shows likes and comments and forces the algorithm to forward them to more users.

How Facebook Surveys Can Help Your Business

Still not convinced about the impact Facebook polls can have on your business? So they can increase audience engagement and brand awareness and help you sell your products before you are ready to go to market.

Increase your engagement and brand awareness

As AdWeek points out, consumer engagement with brands on Facebook is volatile. Polls are an easy way to encourage your community to engage with your content and build a relationship with your fans.

With several interaction options (like, comment, share) you can feed the algorithm all the signals it needs to send your contribution to more and more users. Polls break the monotonous scrolling and allow them to give their opinion quickly and easily.

Figure out what to create next

The key to running a successful online business is creating the things your audience wants.

While keyword and market research can go a long way, once you've built a community, it's better to get straight to the source. Use a poll to ask your followers what they'd like to see next.

For example, you can offer different topic ideas for your next blog post, YouTube video, or your next online course. Can't decide which color to use for your new t-shirt designs? Create a poll and give your audience what they want!

Stir up Interest before starting

Before your next start, use surveys to test your new products or services. For example, if you're a clothing company, you can post pictures of your upcoming hoodies and ask people to vote on their favorite style. This way, you can not only see what will resonate with your audience, but also create anticipation for your launch.

Discover the opinion of your followers

Do you remember the old days of focus groups as a marketing tactic? With surveys, you can get the same results for FREE and in less time.

Use Facebook polls to find out:

  • What your followers like about your brand.
  • What they would change.
  • Your general opinion about your products or services.

Once you know what people are saying, it is much easier to speak their "language", change things, and tailor your marketing messages to meet the wants and needs of your audience.


Surveys are an important tool for any brand. You are an immediate link to how your audience feels about you, their struggles, and how best to solve their problems.

By asking the right questions, you can tailor your digital marketing strategy to meet the needs of your followers and make them feel like “WOW this was done for me”.

How are you going to use Facebook surveys to better serve your customers?