Fb Tales: A Advertising Information With Actionable Ideas
Everyone loves a good story. So why not for business?
Facebook stories are great for getting and holding attention in a world where attention is our currency. The platform offers various customization options to make your stories more attractive and convert more leads.
Here are some of the actionable steps you can take to implement Facebook Stories into your marketing strategy.
What are Facebook Stories?
Facebook Stories allows users to upload content that disappears after 24 hours. The main point of this feature is that it allows users to upload something that is time sensitive or that you don't want everyone to see forever.
Whether it's a quick photo of something going on in your personal life or a short-term business opportunity that you only want to have available for 24 hours, Stories mimick what made Snapchat so popular.
What makes Facebook Stories so unique is that you can stack a number of stories on top of each other. Trying to provide a fun experience for users who land on your page is a great way to transfer pictures, photos, and videos from one story to the next. This is a great way to keep people busy and move on to the next story.
How do Facebook stories work?
One of the best things about Facebook Stories is how easy they are to use. All you have to do is go to the top of your Facebook profile and click "Add Story".
To learn how to use Facebook Stories you don't need to have a lot of experience on the platform. If you've ever used the story feature on Instagram or Snapchat, it's essentially the same thing.
The big question is how long can Facebook Stories last? You are currently 20 seconds which can be the perfect time. It's not too long, but not too short, and it runs in line with the typical eight to ten second attention span we know on social media.
Another of my favorite things about Stories is that you can see who saw your post by clicking the eye icon at the bottom of the screen. Targeting a specific group of people can help determine if your story is reaching the right audience.
Why should you use Facebook Stories for your business?
Here are some of the top reasons why you should use Facebook Stories to grow your business.
Autoplay and Mobile First
If you regularly upload content to social media as part of your marketing strategy, you will love the autoplay feature. This makes it so easy to move people through a social funnel and get them to see everything they want without immediately clicking away.
When someone sees your story, they'll automatically move to the next and the next and the next story. Even if they do tap the screen, they'll still skip to the story below, so you have multiple options to grab their attention and hold it long enough to create the action you want.
Mobile-first is another great feature of Stories. When you click someone else's story on Facebook, it automatically fills the entire screen vertically so the user can only see the content. This ensures that there are few distractions that divert attention from the video.
Plus, people like to watch story content. With over 500 million people using stories every day, there are many options for you.
Lots of customization
Stories are a great way to showcase your brand, demonstrate your uniqueness, and get noticed. Many companies use stories to create behind-the-scenes content of things they won't show in a perfectly polished YouTube video.
Stories pull the curtain back on your followers that you are a normal person running a business and there are many reasons to do business with you. Remember, people buy from people. You don't buy from companies.
We all know urgency is an important factor in selling. Telling someone that something will go away after a while will allow them to make a quick decision and act before the opportunity is missed.
Since stories disappear within 24 hours, you can use them to your advantage. You can tell people what your opportunity is once the story goes away. This should work fine for anyone who is in a B2C environment.
Easy to get involved
Facebook stories make engagement so easy because they give you so many different ways to do it. You can tell people to swipe up to access something, click a button, and follow. It takes up the entire screen and dials people in for a moment.
There are lots of distractions on Facebook. Getting a person's undivided attention online is difficult, but stories get as close to getting their full attention as possible.
Another interesting and overlooked factor about stories is that people have to tap the story to see it. By doing this, users will have a habit of already tapping something, which increases the chances of tapping through your story to see the whole thing.
There is a lot of psychology behind this. This corresponds to the "obvious yes answer" that many speakers use. You ask a question or say something to a large crowd to which most people answer yes. What you're doing is get the crowd to say yes and nod their heads. Ultimately, if you get them used to doing this, their chances of buying what you end up selling will increase.
How To Use Facebook Stories For Marketing
Now that we've laid the groundwork, here are some actionable steps you can take to start using stories in your marketing.
Use surveys to drive engagement
One of the easiest ways to get in touch with your audience is to ask them for their opinion. This is also a powerful way to do market research in a short amount of time. Let's say you're a course creator and want to know if your audience is interested in a new course on creating raised beds.
You can create a story asking if they are interested. Be as transparent as possible and ask if they think they would pay for something like this. With so little effort, there are a few things you can do to do market research in such a short amount of time.
Even better, if they take the Facebook Stories survey, you can ask them to sign up for a beta test or to record their emails when the course is published.
Post on the sale
If you have a time sensitive sale that could expire in the next 24 hours, why not post it in a story? Using Facebook Stories for Business is about getting the right message to the right audience at the right time.
As you can see in the example, social media influencer Luke Wechselberger is making small profits, for example gaining 7,000 subscribers on YouTube. Not only is this a great way to get attention, but it also helps motivate others.
They never know who was sitting in the background waiting for you to lower the price of something and now they are ready to take the opportunity. Make it as easy as possible for them to convert too. Use the swipe up feature to take them straight to a checkout page or wherever you are selling the product or service.
Add links and buttons to your stories
The goal is to make your story as engaging and eye-catching as possible. Remember that Facebook audiences (even when they are young) tend to be older. You are now dealing with people who have not been on social media for four hours. They market to busy people who may just scroll while waiting for an appointment or at work on their lunch break.
Adding links and buttons to your stories makes them easier to convert and draws attention to the story itself. When you see a button popping up, it looks like something should be done instead of just looking at something for pleasure.
Mark special events or holidays
The fact that stories are at the top of the Facebook news feed is a big part of what makes them so powerful. As soon as someone comes on Facebook, they are greeted with the story. If used correctly, you are sure to get a lot more attention there than a regular post.
If you're trying to highlight a special event or holiday special, make sure the purpose and purpose of the video is as clear as the day the video opens. Don't let them stay too long before you reveal the details. Otherwise, they'll be gone before you know it.
Share a new product or service
When you bring out something new, the first thing you want to know is to let everyone know, right? If you put it on your story, not only will the word spread quickly, but people will notice it right away.
When something is "new" people are intrigued by it and may want to be one of the first to try it out. Facebook stories are a great place to bring betas with you as you are sure to find plenty of people willing to try the product or service for free or at a discounted price.
Spread the word about a competition
The same thought process applies to competitions. The aim of most competitions is to give the floor to as many people as possible.
Stories help get the word out because users can flow right through previous stories and stumble upon yours without even wanting to. If you hire them and include them in the story, they will show interest in your contest and even be able to participate.
Share user generated content
User generated content is like whipped cream on a sundae when it comes to marketing. It fits perfectly with the content you are already creating. When you're trying to build trust with your audience, what better way than to post reviews and compliments you get from people who have already bought from you?
Using the course creator example again, you'll be able to share results that other people received when you completed your course while creating courses. If your courses are focused on gardening, you can share pictures of the gardens that everyone has created by listening to your advice and taking your courses.
4th Tips on Using Facebook Stories
Here are some of my biggest tips to help you get the most out of your Facebook Stories.
- Use stories for time sensitive posts: If you have something that is time sensitive, make sure you use a story for it. Also, make sure you understand the deadline so you don't cause confusion or annoy customers.
- Make it interactive: Make the story as interactive as possible. Give people multiple ways to convert, use color, and insert graphics wherever you can to keep their attention.
- Set goals for your campaigns: While story making can be fun, keep in mind that you are trying to convert people. Keep track of everything and write down which stories are performing best. Take those who are performing well and analyze what you did differently compared to the others.
- A / B tests different content formats: Test everything. Always test different formats, different CTAs, and different landing pages as well. If you get a lot of people to click on the landing page but then they bounce off, it means your landing page needs work. If you don't track and test you will never know.
Facebook stories are simply part of the marketing puzzle. As marketers, we try everything we can to reach as many people as possible. Increasing our reach to the right audience is the most important factor in a campaign's success. We have resources to help if you are struggling to get your Facebook marketing successful.
Remember, nothing happens quickly. So experiment with different stories, try different CTAs, and keep track of all the data so you can see what works best.
Do you think Facebook Stories are a powerful way to reach your audience? If not, why not? Do you use them let me know in the comments below!
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