Easy methods to model a sustainable firm
Fortunately for eco-brand enthusiasts and the health of the planet, attitudes about climate change are finally on the move. While green initiatives and organizations such as Extinction Rebellion and Greta Thunberg's “Fridays for the Future” movement are gaining traction around the world, consumers are examining how their lifestyle can contribute to the fight against climate change.
The success of startups like Chilly's reusable bottle brand in converting an eco-friendly product into a fashion statement has helped accelerate the demise of the single-use plastic water bottle, while plant-based food and beverage brands like Oatly – which is known for its witty tone of voice rooted in Swedish humility – have proven that planet-positive brands don't have to take themselves too seriously.
The design community has not only thought about their behavior as consumers and individuals, but has also thought about how to use their creative talents to make a difference. This isn't a completely new concept – the term ecological design has been around since the 19th century – but in recent years it has been reinterpreted with initiatives such as the creative collective for the heightened state of climate awareness we live in today, Climate Designers are groundbreaking.
Above: Cast Iron Design's colorful visual identity for healthy snacks Byte Bars; Above: Cast Iron Design printed guide for Patagonia in Boulder, Colorado
The studio's design for Soil, a book by Slow Money, a nonprofit dedicated to catalyzing the flow of capital to local food systems
Founded by designer strategist Marc O & # 39; Brien and UX designer Sarah Harrison, Climate Designers started as a website for fearful creatives who wanted to take action but quickly grew into a collective of like-minded people and studios working as a kind of social environment act as a network for those who want to integrate climate awareness into their practice.
One of the first studios to sign up for Climate Designers was Cast Iron Design. The Colorado-based studio was founded by Richard Roche and Jonny Black in 2010 and has since carved out a niche for itself where sustainable graphic design is practiced. "Jonny had a moment with a lightbulb after reading Brian Dougherty's Green Graphic Design and realizing that his passion for sustainability and design could not only intersect, but completely merge," say Roche and Black.