Easy methods to improve area authority: Evaluate and enhance this key website metric
Knowing your domain eligibility can help you create or improve your marketing plan. But how do you know what your domain authority is?
Let's take a look at this metric and share some tips on choosing the perfect Domain Authority Checker for your business.
What is Domain Authority?
Domain Authority (DA) refers to the number of relevant backlinks – links to your website from other reputable websites – that your website has. The relevance of these backlinks also adds to your score.
Moz created the Domain Authority Metric to help companies figure out where to rank on search engine results pages (SERPs). They estimate the potential ranking of a page across multiple channels, including linking root domains and the number of total links, into a single DA rating. This score can be used to compare websites or to track the "ranking strength" of a website over time. "
Some brands are authoritative without trying. This is because the keywords that are naturally present on their websites have some meaning.
For example, the film website's IMDB has a high DA because relevant keywords are of course built into the entire website. Secondary related keywords are also widely used.
Having a better idea of the terms that are considered authoritative will help you optimize your website.
But it's not just keywords – the better your backlinks, the better your chances of getting into DA.
Domain authority is determined on a logarithmic scale. This means that solo metrics don't always increase or decrease scores by the same amount. The more important a metric, the greater the likely impact.
Why should I care about Domain Authority?
Although Google doesn't use domain authority in its rankings, a study by Ahrefs found a correlation between DA and SERP rankings.
The results of this study suggest that DA is a useful metric by which to measure how much organic traffic you might be getting from Google.
If you want to improve your SEO ranking, you should improve your domain authority strategy. However, it can take a while for authority to develop. So don't worry if you don't see results right away.
What is a good Domain Authority Score?
Domain authority scores range from one to 100. When you have a higher domain authority score, the more likely web traffic and SERP rankings are to increase.
When you introduce a new website, its domain authority is one. Moz point outsites with a lot of external links are usually higher for DA while small business sites and sites with fewer inbound links generally have a lower DA score.
A strong measure of your site is to measure it against other comparable or similar sites. Your DA can fluctuate over time and with so many moving parts it can be difficult to determine why it changed. But don't give up.
Moz highlights several factors that can affect your score.
One could simply be that your link profile growth has not yet been seen by their index.
Another case occurs when higher authority websites see massive growth in connection numbers, which can skew the scaling process. This type of turnover can have a greater impact on the domain authorities on the lower end.
You may also have received links from websites that do not rank on Google. If Moz is crawling a different number of link domains than the last time it was on your site, it may affect results.
How can you increase your Domain Authority Score?
Upgrading your DA is a long term process, but there are several ways you can go about it.
First, perform a link audit. In this process, you need to make sure that the links to your website are valid and that they do not contain black hat SEO tactics. TryUbersuggest to get an insight into your domain rating, current number of backlinks and referring domains.
Backlinks, which are links from other websites to yours, affect SEO rankings. However, backlinks are not all created equal.
Do you know how to get high quality links? Try our free backlink tool, Backlinks, to get started. Among other things, it shows which websites are more linked to your competitors than you.
With the help of various filters, you can easily assess which options are best suited to your needs.
It is also beneficial to search for local directories or best-of lists that your business might appear on. These websites often add new companies.
How do you check your domain eligibility?
There are different tools for connection permissions. How do you know which one is right for you?
SEO Review Tools has a basic Domain Authority Checker. It deals with authority (based on the quantity and quality of the backlink) and content.
Other metrics measured with this tool include website age and social media score. Your social media score relates to how active your social profiles are and how much shares your content is getting.
Page authority is also measured. This metric is similar to DA, except that it relates to a specific page rather than entire websites. Page authority is also calculated on a logarithmic scale from 1 to 100.
If you want to check multiple websites at once, Linkgraph's free Bulk DA Checker might be the perfect option. This tool allows you to check DA and spam metrics on up to 10 URLs at the same time.
If you want to check even more domains, the Rank Rank SEO Rank Tracker lets you check hundreds at once. They also offer a backlinks checker, a backlinks monitor, and a domain availability checker.
Moz has a comprehensive free domain SEO analysis tool. It shows top pages by links, discovered and lost links, top link domains and keywords by estimated clicks. Of course, you can find some of this information using Ubersuggest as well.
For example, if you search for the DA from neilpatel.com on Moz, it will find that it is 88 and there are 69,900 link domains (i.e. backlinks). There are also over 269,000 keywords the website is ranked for and the spam score is only 1%.
The tool then breaks down the most important pages on the site based on page authority and other top link domains. You can also find metrics like top keywords, estimated clicks keywords, top snippets, branded keywords, and more.
You can also see a breakdown of competitors based on your keywords. You can then take the competing domains and hook them up to a bulk verifier like the ones above.
How do you integrate your domain authority into your SEO strategy?
What should you do next after you've identified your Domain Authority Score and the factors influencing it?
Start with backlinks. You want to give other websites a reason to link to yours.
If you specialize in something unique or offer a new option for a product or service, this could be a good place to start. Work on providing better information about your niche than your competitors.
It may also be wise to work with small businesses that you can partner with for mutually beneficial partnerships.
Also, reach out to companies you already have relationships with. See if there are ways to support each other's online presence. Exchanging testimonials is just one of the many tactics you can use.
You should also search your existing content for ways to add links. For example, if you mention a coffee shop, link on their website. When they monitor their web traffic, they will see that you are linked to them and may feel inclined to return the favor.
Of course, you want to make sure that any backlinks you get are high quality. It is better to have a few good quality backlinks than a bunch of ineffective ones.
Guest posting on other websites can also help get your name and website known. However, some websites are better suited to this than others.
When evaluating the blogs to host, verify that the links are "Follow" or "Do Not Follow". This can affect the value of the link, although all links make your website easier for users to access. Therefore, think of links as a branding and referral traffic tool as well.
You should also check out the DA and PA for landing pages for how long their posts are and who their target audience is. If their goals don't align with yours, guest posting may not be worth your time.
This aspect of expanding your domain authority overlaps with your content marketing strategy. Most companies now have blogs or similar outlets on their websites. If you don't, then you should consider starting something like this.
The more content you regularly create, the more likely it is that you will get a rank.
Domain authority may seem complicated at first. Many factors contribute to your ranking, and analyzing all of them can seem daunting.
However, once you are familiar with DA, it is worth monitoring and tweaking.
Adding this to your SEO toolbox may give you a more complete understanding of your overall digital presence and the health of your website.
Have you successfully improved your domain authority? Tell us in the comments.