Easy methods to Double Your YouTube Subscribers (With out Shopping for Them)
500 hours of videos are uploaded to YouTube every minute. With so much competition, you may have counted yourself and accepted that getting enough Youtube subscribers is not worth it.
But what if you make a mistake on social media? What if you could break through the noise and get popular on YouTube?
One of the best ways to measure popularity on YouTube is by number of subscribers.
The more subscribers you have, the more you can get consistently high views for your videos.
Not everyone who uploads a video to YouTube has developed a strategy that will allow them to increase the number of subscribers, which leads to some YouTube subscribers buying – which is a big mistake.
When you buy YouTube subscribers, many of these accounts are fake. Even if they are real people, they are unlikely to engage with your content and actually buy what you have to offer.
In short, buying YouTube subscribers is a waste of time.
Instead, work on developing a strategy to increase subscriber numbers. Then you can join the companies that are having great success on YouTube and get free YouTube subscribers.
In this post, we will tell you how to increase the number of your YouTube subscribers. We analyze various media marketing strategies and show you how you can implement them.
In the end, you should have a good grasp of how to create a strategy that will allow you to use YouTube to grow your business.
Give your channel a theme to attract YouTube subscribers
Before doing anything, you need to give your channel a theme.
If you look at many of the best YouTube channels, you will find that many stick to one topic.
For example, check out Derek Halpern's channel.
Notice how many of the YouTube videos he creates are related to business and successful topics.
A theme makes it easy to create consistent YouTube content.
In addition, you can make your channel the starting point for certain content. This is the goal of a social media platform.
If your channel is targeting a specific niche, people who care about that niche will want to become subscribers.
For example, imagine that your videos are all about Facebook marketing and you want to help business owners.
If a business owner who wants to learn more about Facebook marketing subscribes to your YouTube channel, they'll get an update every time you post content.
This helps you stay one step ahead of the curve without having to do a lot of work.
If you're struggling to find a topic for your channel, think about the problems your business is solving and who it solves those problems for.
Then, create videos on topics that you know will help the people your business serves.
Publish incredible content to get YouTube subscribers
Many marketers agree that video converts better than other media.
If you want to get conversions, you need to learn how to create incredible content on your media platform.
If you can create incredible content, much of the work surrounding growing your subscribers is already done.
When users subscribe to your channel, they are essentially signing up to receive updates when new content is posted.
If your content is great, people won't mind hearing from you again, as their initial interaction with you and your content was positive.
Whether it's a learning experience, an entertainment experience, or both, your videos are worth watching.
And remember, people take the time to watch great content.
According to Hubspot, 54% of people want to see more video content from marketers. This is a good foundation for your media platform that expands social networks.
If your content is great, you benefit from the fact that 54% of executives share content on their social networks.
How can you produce incredible content that will get viewers to sign up and share?
First, focus on creating content that is relevant to your target audience.
Provided you stick to a topic as mentioned earlier, figuring out a way to produce valuable content shouldn't be too difficult.
Then use these tips.
Search for popular keywords on YouTube
For example, let's say you want to create a channel that covers the topic of pencil drawing.
One way to come up with ideas for content is to simply type the general keyword "pencil drawing" into the YouTube search engine.
YouTube is the second largest search engine in the world. So we know there will be some relevant data here.
When we enter the keyword we see the suggestions above.
These topics may seem a bit broad. So, you might want to select one of these keywords and do the same process again so you can generate something more concise.
For example, let's add the word "tutorial".
By adding the word tutorial, we now get more precise keywords.
The fact that these keywords are in the suggestions lets us know that users are looking for these videos.
You could argue that there is a lot of competition for such keywords.
And while this may be true, we'll find out later in the release how we can get people to watch our videos even if there's a lot of competition – so don't let it be a problem for now.
The great thing about the approach outlined above is that we can start with it.
If we want to create content for a specific niche, this technique allows us to know what types of content should already be displayed.
My Ubersuggest tool is another great YouTube keyword research tool. Just enter your main keyword and click on "Keyword Ideas" in the right sidebar. It shows 400+ keywords for you to consider.
You can also use the Google Keyword Planner tool to come up with ideas for content. This is because there is some coherence between Google search results and YouTube search results.
Let's stay with the subject of "pencil drawing".
In the "Your product or service" field, enter a keyword based on your business. If I ran a business where people learn how to make a pencil drawing, I would type in "how to make a pencil drawing".
You want to keep the keyword broad at this point because this is how the Keyword Tool can come up with a variety of ideas for you.
Once you have entered the keyword, this page will be displayed. Multiple "ad groups" of keywords are shown.
Each group of keywords focuses on a specific topic.
As you can see, I've arranged the groups in terms of "Average Monthly Search" and in descending order. This gives us a feel for where there could be a lot of competition.
Click on the middle group named Drawing Techniques.
I've highlighted a few keywords that could be good opportunities for YouTube content.
I picked these keywords because it is clear how you can create a focused, high quality video that revolves around these keywords.
You might think that these keywords don't have that many searches and are therefore not worth the effort in terms of the effort required.
Just remember, we don't just post a handful of videos and then we're done with them.
In order to maintain a YouTube channel so that it eventually has many subscribers, a lot of content often has to be published. In fact, the largest YouTube channel has over 4,200 videos.
If you want to post large amounts of content while keeping it relevant, you need to be able to niche your content as much as possible so that each video adds value.
When you niche up, it's only natural that the number of searches per month will decrease.
Even if your focus is on low-volume keywords, they'll all come together to help you gain momentum and establish yourself in a YouTube niche.
You will also find that there isn't a lot of content for these lower volume search terms, which is an opportunity.
See what happens when I type in the keyword "simple drawing techniques".
There is a playlist there, but otherwise there are no fully optimized titles or even videos based solely on "Simple Drawing Techniques".
Improve the production quality of your YouTube videos
Production quality shouldn't be a top priority, but it can definitely increase the number of YouTube subscribers after a certain point in time.
As long as your videos are rich in value and provide the viewer with the information they need, you're doing a good job.
If the videos bring you a return on investment, you can focus more on production quality.
Here are some tips.
Make sure what you are saying is easy to hear. You have to speak clear and enthusiastic. You have to project your voice.
Otherwise, people may not understand what you are saying. You might even be bored.
You don't have to be an extrovert. Just try to keep your voice from becoming monotonous.
If you're recording your content on a phone or laptop, the microphone may not be enough. You might want to invest in a good quality external microphone.
However, do test it to see what things actually sound like before making that investment.
You also need to make sure that your video is easy to watch.
You don't want to make it difficult for your viewers to see what's going on. This means that you need to make sure that the lighting is adequate.
If you are recording a talking head style video talking to the camera, make sure that your face is clearly visible.
If someone is picking you up, make sure the camera isn't shaking.
When recording your laptop screen, make sure that your actions are clearly visible and that anything you type can be read.
Use video editing to improve the quality of your YouTube videos
When it comes to video editing, you have several solutions. When we talk about video editing, we are referring to improving the style of your videos and less to removing minor bugs.
Most of the time, you make minor mistakes while recording your video. You don't have to put a lot of focus on removing these bits as they won't do too much harm to your video.
In fact, they can even help your video as they tell other people that they are more of a real person than a smart media marketing salesman.
Editing can, however, come in handy when you need to make cuts in your video or add a title screen.
If you're not a savvy video editor, you can get someone from Upwork or maybe even Fiverr.
Alternatively, you can purchase a video editing suite and learn to do it all yourself.
This method may save you a little more money, although you may spend a lot more time learning how to edit videos yourself. This costs time for your media marketing.
Depending on your circumstances, this might not be the best compromise.
As mentioned earlier, you don't want to over-edit your videos even though you want to give them a sense of style that will make you stand out from the crowd.
Often the easiest way to do this is to have a custom intro music and title screen.
Another way to post incredible content is to create videos based on the product you are using.
Demonstration videos can go a long way in promoting your product as something worth buying.
You can even turn some of your blog posts into videos. Almost 59% of executives would rather watch a video than read a block of text.
Okay, these are the basics for creating incredible content.
The next point is important if you want to make sure that your YouTube subscriber rates are steadily increasing over time.
Get more YouTube views by posting frequently and consistently
This is probably the hardest part of building a YouTube following – although this can also be one of the most important.
The average company publishes 18 YouTube videos a month. Posting content consistently is a great way for you to assert yourself.
If you keep posting new content, users have a reason to subscribe and share it on their social networks.
Finally, if you stop posting more content, users are less likely to sign up. Why should they do this?
Using the tips above, it is pretty easy to come up with ideas for posting new content.
All you have to do is set a schedule and stick to it.
How Often Should You Post New YouTube Videos?
If you want to keep things simple, take a look at what your competition is doing and then give them away. If they publish twice a week, aim for three times a week.
However, sometimes the best plan is the one you can stick to.
The consistency of your media marketing campaign is important as existing subscribers keep coming back. This leads to more YouTube views – and improves engagement too.
Engagement for a video usually takes the following forms:
- Thumbs up or thumbs down
- Social sharing
- Subscribe to
- Leave a Comment
Ideally, you want to increase engagement in each of these categories through any social media site.
People enjoy engaging with content on YouTube. Did you know that over 100 million people a week are doing a “social action” on YouTube every week?
Another overwhelming fact is that 700 videos are shared on Twitter every minute. While YouTube is not a social media site, it is a valuable tool for any social media marketing platform.
With great commitment, the video becomes more visible in the YouTube search engine.
This will make your video accessible to more people who can then become subscribers themselves.
If you want to see statistics on how your videos are performing, you can use the YouTube analytics dashboard.
You don't have to be at a computer to publish content consistently. This is because you can use the scheduling feature provided by Google.
To gain access to this feature, you must first enable monetization for your videos. This means that you are ready to start showing ads on your videos.
Don't worry if you don't want to show ads on your videos. You still have control over which videos are monetized and which are not.
Let's take a look at how you can achieve this.
- Open a YouTube account, then go to the "Creators Studio" section.
- In the left sidebar, under the Channel option, select Monetize.
- Select "Activate my account".
Now you can access the planning functions of YouTube to program your media platform.
You can also access a lot more YouTube analytics.
If you want to schedule a video, click the "Upload" button.
Then click the drop-down menu and select the "Scheduled" option.
Then drag and drop your video or click the icon to upload it.
In the next screen you can adjust the scheduling options.
Now enter the date and time at which the video should go live.
If users have subscribed to your channel, they will receive a message when your video goes live.
Make sure to schedule this date on your social media management platform if you have one. This ensures that tweets, Facebook updates, and LinkedIn posts are sent at the same time.
If you have an email list relevant to your video, you may even want to send a message to these people.
Consider moving the messages so you don't bombard people on multiple platforms at the same time.
Consider converting long videos into multiple short videos
If you're struggling to come up with content ideas on a daily basis, consider breaking longer videos into several shorter ones.
In long videos, you are likely to cover several points on one main topic.
You can edit specific topics and then create mini-videos with those topics. Shorter videos are more convenient for social network sharing.
In fact, Hubspot found that 2 minutes is the optimal length of video on YouTube for the audience.
You will find that the Inside Quest channel does this a lot. Here is one of the videos on her channel. Notice how long it is almost 49 minutes:
For someone new to the channel, this length of video can be quite intimidating.
Therefore, they have divided the video into a few “highlight clips” that cover interesting points and topics.
Notice how short each of these videos is – only about a minute or so.
Short videos can be a great way to introduce people to your channel by giving them a taste of your content and creating your media marketing campaign.
Create Evergreen YouTube Videos
A great way to consistently generate subscribers is to create evergreen content.
These are videos that are relevant whether they are viewed today or five years in the future.
This is true of some niches more than others.
For example, I talked earlier about the pencil drawing business, which of course lends itself to producing a lot of evergreen content. However, a video about Instagram marketing could be out of date in five years.
Take a look at your niche and see if you can create tutorial videos that will stand the test of time.
Even if you don't want to create evergreen content, it is worth making videos with how-tos to add value.
Optimize your videos to increase the number of YouTube subscribers
Before anyone can subscribe to your channel, they must first click on your videos.
No matter how good your video is, once it appears in the YouTube search engine or in the sidebar, there will be competition in the form of other videos.
How do you get people to pay attention to your video and click on it?
You need to focus on three areas – the heading, the thumbnail, and the description.
These three elements have the biggest impact on how YouTube users click on your videos. Make sure the meta tag is relevant and has important points.
This is because they improve your rankings on the YouTube search engine. They also improve your videos' ability to entice users to click and share them on social media.
YouTube categories and cards can also result in clicks. So we will cover these too.
How to Create a Good Headline for YouTube Videos
If your video is based on a specific keyword, the video title must contain that keyword.
When you do this, you increase the chances of someone clicking on your video.
If the title of the video matches what you were looking for, it will be assumed that the video covers everything you need to know about the subject.
Of course, that doesn't mean you should be ridiculous when creating your titles.
"Keyword filling" can do you much more harm than good.
One way to work around this problem is to use a colon.
For example, earlier we identified the keyword "simple drawing techniques".
If we had a video on the subject, we could write the headline like this: "Simple Drawing Techniques: 5 Tips To Make Drawing Easier."
Side note: An interesting experiment could be to break the title “Simple Drawing Techniques” into separate niches. This is a common social media marketing technique for blogs and it also helps with videos.
For example "simple drawing techniques for cars" or "simple drawing techniques for eyes".
This is a great example of how to take a large niche or a keyword that is getting a lot of traffic and identify opportunities within that niche.
As I mentioned earlier, doing things this way requires a little experimentation. However, there is no telling what opportunities you might discover.
As you can see in the example above, the video title uses a colon to separate the text.
You will also find that there are videos where the "|" is used.
You'll need to test which one works better, although this symbol may serve a similar purpose as the colon.
If you want to create YouTube headings, you should follow the rules that already apply to blog posts.
You need to have a mix of something people are looking for and something that gets their attention. This is the central media marketing that can lead to the involvement of social networks.
You can do this by using your video goals keyword in the heading and then adding power words in the gaps.
As mentioned earlier, the style of your videos will affect the headline. If you have a how-to video, this is something you need to consider in your headline.
Similar to headlines in blog posts, numbers work well in YouTube headlines too.
Use beautiful YouTube thumbnails
When it comes to the thumbnail, there are a few approaches you can take.
The first is to show a clear picture of everything that the video is about. For example, if you're talking about a laptop, you want to insert a picture of a laptop.
Alternatively, you can show a picture of a person interacting with the video.
Like this example:
One of the increasingly powerful ways to create video thumbnails is to add text like this:
Don't just drop text and name it well. You can also edit the thumbnail a lot to make it stand out clearly.
Here is another one:
If you want to create thumbnails like this, you need to follow these rules.
How to make a custom thumbnail for youtube videos
You can create a thumbnail image with Canva.
If you want to learn more about using Canva, it may be helpful to go through the initial setup process.
You have a YouTube thumbnail template. Use these to get started.
If you have your own images, you can upload them and then overlay them with text.
I just chose the option to create a simple thumbnail from scratch. Of course, you can do something much better.
If you'd like to upload a custom thumbnail for a video, just follow the normal upload process.
On the page where you can customize the video information, choose Custom Thumbnail View.
You will then be given a custom thumbnail that will be displayed on the YouTube platform.
Create better YouTube descriptions
Creating a description for your YouTube videos can become a complete post in itself. We'll cover the basics here.
You have to keep in mind that you have a lot of space here and YouTube uses what you say to rate your content. Don't ignore the meta tag and its meaning.
The first few lines of your description should be written so that they can be easily read in search results.
Here is a good example.
In this section, you may want to use some of the keywords that you used in your title. That way you can make sure that there is some consistency in it. This also improves the ranking ability of your video.
When people click your video, they'll have the option to click the "Show More" text.
This extends the description. In this area you can insert a link to subscribe to the channel.
If you want to do this, use the link format below:
Make sure to include your channel name after the "=".
For Kissmetrics it would be –
When users click this link, they will be taken to your channel page, which will display a subscription box.
You can also enter other information in the description, such as: B. Your other social media profiles, important links, and even your content posting schedule.
You can also describe the things discussed in your video as follows:
You can even highlight what is being discussed in your video at certain times: 9:48 p.m. – How to prevent your website from being penalized by Google.
These timestamps take those who click on them straight to the specified location in the video.
Add tags to increase YouTube views
It's also important to add tags. This increases the chances of your video showing up in the YouTube search engine.
You don't want to use anything misleading here. Mix up some really specific tags that describe your video. Then add some broad tags that are still related to the genre.
There is no harm in using some of the tags suggested by YouTube, as long as they match what your video is actually about.
Use YouTube cards
YouTube annotations used to be the best way to retain users by adding links and other content directly to your video.
However, annotations were disruptive and have been discontinued and deleted in 2019.
Today you have the option to use YouTube cards. You can add up to five cards to your video with a custom image, text, and call to action.
How to make a YouTube card for your video.
In the "Video Manager" select the "Video" option. Then click the Edit drop-down menu for the video that you want to add a card to.
Then select the "Maps" option.
You should then see this screen.
Klicken Sie auf die Option "Karte hinzufügen" und wählen Sie dann "Kanal".
Geben Sie dann Ihren Kanalnamen ein und fügen Sie Text hinzu.
Der Teaser-Text ist der Text, der auf der kleinen Grafik im Video angezeigt wird.
So wird es aussehen:
Wenn Sie anpassen möchten, wenn auf der Karte der Teaser-Text angezeigt wird, passen Sie den Schieberegler unten an.
Sie werden jedoch feststellen, dass das "i" im Video immer sichtbar ist.
Wenn Personen mit dem Mauszeiger über das "i" fahren, wird Folgendes angezeigt.
Diese Karte erscheint auch zu dem Zeitpunkt, den Sie oben ausgewählt haben.
Wenn Sie darauf klicken, gelangen die Nutzer direkt zu Ihrem YouTube-Kanal. Es wird jedoch keine Abonnentenbox angezeigt.
Binden Sie Ihre YouTube-Zielgruppe ein
Eine andere Möglichkeit, die Anzahl Ihrer YouTube-Abonnenten zu erhöhen, besteht darin, mit Ihrem Publikum in Kontakt zu treten und eine Community zu erstellen.
Es gibt verschiedene Möglichkeiten, dies zu tun.
Antworten Sie auf YouTube Viewer-Kommentare
Das Antworten auf Kommentare ist eine einfache, aber effektive Möglichkeit, Benutzer einzubeziehen. Dies zeigt YouTube-Zuschauern, dass Sie ihre Meinung schätzen. Die Tatsache, dass Sie diese Bemühungen durchführen, kann sie außerdem dazu ermutigen, sich anzumelden.
Sie könnten sogar argumentieren, dass dies als Kundendienstarbeit gilt, die das Kundenerlebnis verbessert.
Wenn Sie es durch diese Linse betrachten, nutzen Sie die Tatsache, dass 22% der Menschen positive Dinge in sozialen Netzwerken über ein Unternehmen posten, nachdem sie zuvor etwas Negatives gepostet haben – alles nur, weil sie eine Antwort erhalten haben.
Wenn du negative Kommentare zu deinen YouTube-Videos erhältst, adressiere sie umgehend.
Dies kann die Anzahl der YouTube-Abonnenten erhöhen, da die Nutzer diese Interaktion sehen und die Tatsache schätzen, dass Sie sich engagieren.
Veranstalten Sie eine Q & A-Sitzung
Sie können dies mit Google Hangouts on Air oder YouTube Live tun. Sie können sogar am Ende eines Videos die Zuschauer bitten, ihre Fragen im Kommentarbereich zu veröffentlichen.
Im nächsten Video können Sie dann einige Zeit damit verbringen, die erhaltenen Fragen durchzugehen.
Fragen Sie die Zuschauer, was sie wollen
Eine andere Möglichkeit, Ihr Publikum zu erreichen, besteht darin, Videos basierend auf den gewünschten Inhalten zu erstellen. Sie können beispielsweise eine Umfrage verwenden, um Ihr Publikum zu fragen, worüber es Sie sprechen lassen möchte.
Sie können dann ein Video basierend auf den Vorschlägen eines Zuschauers erstellen und diese im Video aufrufen, um sich zu bedanken.
Erwägen Sie die Zusammenarbeit mit anderen YouTube-Videokünstlern
Wenn es darum geht, die Teilnehmerzahl zu erhöhen, haben Sie auch die Möglichkeit, mit Menschen in Ihrer Branche zusammenzuarbeiten.
Kooperationen können Ihre Video-Marketing-Bemühungen massiv steigern.
Wenn Sie die Dinge richtig angehen, schließen Sie sich möglicherweise den 18% der Unternehmen an, die ihr Videomarketing als „sehr erfolgreich“ betrachten.
Der beste Weg, dies zu tun, besteht darin, Kanäle mit einem ähnlichen Publikum zu finden.
Sie könnten dann beide eine Veranstaltung arrangieren, bei der Sie beide von der Interaktion profitieren können.
Wenn Sie zusammenarbeiten, müssen Sie andere dazu ermutigen, Ihren Kanal zu abonnieren.
Stellen Sie außerdem sicher, dass die Videos, die Sie unmittelbar nach der Zusammenarbeit veröffentlichen, fantastisch sind, damit sie abonniert werden können.
Host-Interviews zur Steigerung der YouTube-Abonnenten
Alternativ können Sie Interviews in Ihrem Kanal durchführen. Wenn Sie einen Weg finden, die Top-Leute in Ihrer Nische zu interviewen, können Sie deren Publikum für Ihren Kanal gewinnen.
Wenn Ihr Kanal eine anständige Anzahl von Abonnenten hat, können Sie diese Möglichkeiten besser nutzen.
Natürlich sollten Sie nicht zulassen, dass niedrige Abonnenten ein Hindernis sind, das Sie davon abhält, es zu versuchen.
Senden Sie eine E-Mail an einige Personen, die es möglicherweise wert sind, in Ihrem Kanal zu sein, und fragen Sie sie, ob sie bereit wären, Gast zu sein.
Wenn sie Nein sagen, fragen Sie respektvoll, ob sie bereit sind, eine Show zu machen, wenn Ihr Kanal mehr Abonnenten hat. Sehen Sie nach, ob sie Ihnen eine Baseballfigur liefern können, mit der sie zufrieden sind.
Sie möchten nicht unhöflich sein, aber es ist nichts Falsches daran, nach einem möglichen zukünftigen Weg zu fragen, um dies zu erreichen.
Consider YouTube Ads
I’ve already spoken extensively about using YouTube Ads.
To get the most out of ads, target keywords your videos are created around.
This will ensure that your videos appear at the top of the search results when people enter that keyword.
If you are just getting started, you might want to get a feel for the platform first. But, if you’ve got a solid YouTube monetization plan, ads can be an effective way to drive subscribers and YouTube views.
Ignoring the potential on YouTube is a huge mistake.
One of the keys to consistent success on YouTube is increasing your subscriber count — but don’t fall victim to those buy YouTube subscribers scams.
Instead, work to create exceptional content that will keep your audience coming back for more.
Then, make people want to click on your content using brilliant thumbnails and killer headlines that draw them in.
When people finally click on your video, then you can ask for a subscription.
Once you’ve got those fundamentals down, you’re free to experiment with things like collaborations and YouTube Ads.
If you put enough effort in, you’ll see those subscriber numbers start climbing — which can lead to website clicks and more.
All you need to do is get started!
What have you found to be useful when it comes to boosting subscriber numbers on YouTube?